so today a before and after master class because we're going deeper into graphic design where small
changes are made to existing graphic designs that will make a big big difference but first take a
look at this graphic design here it's pretty much untouched after having downloaded it from freepik
have a think to yourself and ask yourself if this design is functional
and if it's quote unquote a good design
this design in all fairness is actually very decent but can you see why that is the case
prior to getting into the design that needs fixing later in today's video can you see what works well
in an already successful design now granted there is a lot going on with this single design more
than most people or even most designers will notice but we're going to be thinking about
three things in today's video the message of the design the targets and also the technicals
firstly see the color of this motorcycle landing page what do we notice and what are
the main colors being used we see mostly black together with reds and oranges and if you look
closely you will see how these colors are found within the bike itself on the right the designer
has carried those colors through onto other aspects of the design which brings harmony into
play however these colors have been cleverly chosen but can you work out why that might be
well firstly let's consider the color orange
orange is a key color that psychologically speaking suggests action or movement this
fits into the message of this design which is based a lot around movement and kind of racing
the message of a graphic design is something we're going to really take a deep dive into later in
today's video but what about the color red red is often used to suggest danger and if you're someone
like me who has ridden motorcycles for most of their life you'll understand how dangerous they
are so just on color alone the designer expresses to the viewer emotions of danger speed and action
which is the intended response also notice the main heading is depicted in italics
again italics are commonly known to suggest motion and movement and this is coupled with
the glaringly obvious arrows and the lines at the bottom right and these are only some of the
great points about this design but now i'm going to talk about the formula you can use to ensure
that you make amazing and effective designs every time and i have spoken about this briefly before
on the channel but today we're going to go one step at a time and really pick apart this formula
so here's a design which for sure needs some attention and some correcting
the first of three things in the formula that we're going to establish is the message what is
the message of this design in your opinion now if you read the text you will realize
it's asking people to try out a product namely a graphic design related software
the message could be thought of as something like hi there was a really useful program for designers
that i think you might like so how about trying it out this message is quite friendly and casual and
it's simply suggesting the viewer to try out the software knowing the message is hugely important
and we're gonna soon pull together everything from the formula and speaking of which the second point
in the formula is the target so ask yourself this who is the target in this design here
it's pretty obvious that it's graphic designers or possibly just creatives in general who use
design devices you always need to think about the target of your designs and i've
said it before in this channel but it is very crucial and it's going to soon become obvious
why so lastly we have the technical layout aspects which we are going to address as we go these are
things like alignment leading kerning and so on so going back to the message is green a good
choice for this design does green relate back to technology the graphic design industry and also
designers trying out software the short answer is no but of course you want to know the full answer
and that is well green from a psychological point of view suggests nature good health and growth
a good color for our message would be blue and let me tell you why firstly blue is synonymous
with tech orientated businesses so think of things like ibm hp samsung and so on blue also is the
most commonly favorite color chosen by people and it's a very neutral and very calming kind of color
it's simply inoffensive and this all fits into the message of casually suggesting somebody to
try out some software but what about the typography does this fit into the message
remember the message comes across as casual and friendly and yet here we have two serif
fonts that are trying to be important and serious furthermore this is aimed at young designers and
so do serif fonts help with aiming that design at that target audience no and so we're going to
switch things up to a serif font and i've chosen han cf this font grabs attention but it also isn't
too serious in nature i hope you can see right now how small changes when thinking about the
message and also the target market do help a whole lot but we've still got some more work to do here
the message is trying to persuade someone to try out the software and we want that to be
obvious so why not make the clickable buttons stand out by using a bright contrasting color
furthermore we can add intrigue and interest into the
listen up aspect of the typography which is going to really draw attention of the viewer to the text
hierarchy and contrast aren't just used for fun they do help deliver the message in the design
itself and lastly a personal objective change we might want to look at is to change the size of the
right hand illustration to be smaller and that's because i want the text to be the most important
thing visually essentially using contrast and size the textual content here is the important part of
the design because it is the message delivery sure the illustration can be a focal point to
grab the attention of the viewer but then you'd want the text to be on the left so it kind of
appeals to the western eye movement patterns that people go from left to right on pages
so the third part of the formula the technical aspects these come into play
mainly at the end of the design process but also as you're going through and working through things
these aspects are alignment of text kerning and leading of typography and so on
these just neaten up the design and make it more finely tuned and more accessible to the end
viewer so with everything in mind here is my challenge to you guys
on screen is a design label for some wine and the wine company should be aimed at seasoned drinkers
of wine who prefer a more natural and organic style of drink i want you to change the design
whilst thinking about everything in today's video you can find details to the submission
below and i will choose three winners next week and until next time design your future today
peace
you