- Roblox isn't so much a game
as it is a platform for creating games.
But for YouTubers,
it could be a solid foundation for starting a channel.
(lasers zooming)
- vidIQ. - vidIQ.
- [Man] vidIQ.com.
Hello, I'm Dan, and this is vidIQ,
the YouTube tool academy and channel
(bell dings) obsessed with educating you
along your YouTube journey.
My question today is for people who have tried Roblox.
What is your favorite Roblox game?
Additionally, I would be really interested to know
if any of you've actually made games within Roblox.
As for me, I originally discovered Roblox
through playing a different game called Unturned.
It's a standalone game,
and I found out early on
that it was actually created originally in Roblox
under the name Dead Zone.
I actually wanted to get some Dead Zone footage
just for this video,
but sadly Dead Zone is no longer playable at this time.
If you know anything about Unturned, though,
it is a free-to-play game
where you essentially survive
in a post-apocalyptic, zombie-infested world.
You can build bases and loot cities,
and it's a lot of fun.
There's also a massive community
that works to bring more mods and maps
and stories to the game.
In that regard, Unturned isn't much different
than Roblox itself, the game where it originated from.
Roblox is such a strong influence,
and not just for game developers,
but also YouTube creators,
and it's no wonder that so many YouTubers
wanna make this their bread and butter.
So now that we've discussed
its massive appeal and influence,
let's talk about how you would grow a Roblox channel,
especially when there are already so many YouTubers
covering this game.
(upbeat video game music)
Step one for growing a Roblox channel
is gonna come down to strategy.
Sadly, just you playing Roblox
and uploading that footage to YouTube
probably won't cut it if you're just starting out.
Instead, I want you to be focused
on the Roblox community at large,
and how you can bring some extra value to it
by focusing on the greatest aspects of it.
This could be in the form of, perhaps,
a short video, your top five Roblox games.
Or you could do some more in-depth reviews
of Roblox games that are currently trending.
Better yet, (air whooshing)
you could review brand new games
that nobody's quite discovered yet.
These new games occasionally may never end up trending,
but if they do,
you'll be one of the first to the party.
And it's still a win-win,
because if they don't trend,
you build some good faith within the community.
The person who made that game
is gonna be pretty excited
that somebody liked it enough
to take the time to make some videos around it,
and this could be a great way
to make some new connections and some new friends,
which is always important.
Of course, Roblox offers a very unique opportunity
for how-to videos,
because if you know how to create a game in Roblox,
you could create an entire channel around that.
Once you've determined
the type of content you're going to make
to help get discovered,
it's time to do that general YouTube research.
For example, what type of thumbnails
generally play well for the Roblox audience?
What's getting clicks?
You'll always need to be on the lookout
for specific games and challenges
as you look to test
different types of content on your channel.
This is a natural next step
when trying to come up with new ideas.
Of course, the vidIQ competitor's tool
is going to be a great resource for you
to determine who your competition is
and what they're covering right now in Roblox.
If you have the free version of our vidIQ tools,
which are linked down below,
you can find the competitor's tool on the left-hand side.
Once you've chosen your competitors,
and I would recommend you choose competitors
that are closer to you in size,
you can go in and determine how their content is doing.
For example, we can see content
that was uploaded this week,
and we can look at its view count.
From here, we can simply scroll down the list
and see the types of videos
that people in this space
have been making around our subject;
in this case, Roblox.
As a quick example, maybe Earthworm Sally
is something I should be looking at for my channel.
This is a very large Roblox creator,
but perhaps I could give my take on something
that they're bringing a lot of fresh attention to.
Step three for growing your Roblox channel
is going to be to double down on the content that's working
and not be afraid to move on from the content that's not.
For a new channel playing something as massive as Roblox,
I would recommend making 80% of your videos
those high-value videos,
the how-tos, the reviews, the tutorials,
you know, the things that take
a little more time and research.
The other 20% of your videos
is where I would spend time testing new ideas.
Perhaps it's a let's-play
of you and your favorite Roblox game.
Or you could even schedule a Roblox livestream.
Whatever the case may be,
you should always be setting aside some time
in your upload schedule
to test out new ideas.
The vidIQ channel audit tool
is going to be a great resource for you
to determine what content you should be doubling down on.
You can find it here on the left-hand side.
As long as you have vidIQ installed,
this is another free tool.
I might be interested on doubling down
on some of my more recent gaming videos,
because their views and engagement rate are pretty decent.
This is a great insight for us
to determine what we should be doubling down on
and what we should maybe move away from.
Let's not forget another important aspect to all of this
is going to be to keep your eye on the prize.
Now what do I mean by that?
Roblox itself is by no means a small gaming niche.
So if you're going to be playing Roblox
on your Roblox channel,
it is super critical that you only play Roblox
on your Roblox channel.
But since Roblox is a game full of games,
that shouldn't be too difficult.
I would also advise that if you have a favorite Roblox game
that itself has its own very large community,
you can apply all the strategies we've discussed today
to that one game as a way to start your channel.
This would be a best-case scenario
for growing a new Roblox channel
if in fact that game has enough content
and a big enough community to keep you busy for a long time.
Then, eventually, as you grow,
it will be possible to niche out a little bit
and explore different types of Roblox games
within the community.
Remember, Dead Zone got so big
that it eventually spun off
into its own standalone game.
And their community has gotten so active
that they're creating mods and maps
and all kindsa stuff and sharing it with one another.
If you're somebody thinking about making Roblox content,
I do hope you found this video helpful.
It is a really unique space to be making videos in.
If you did find it helpful,
don't forget to leave a like
and subscribe for more videos like this all the time.