buddy how's it going out there in the martha verse today it's friday if you're
watching this live it's friday and you get mike again but hey today you get the mike
and herman show here's herman herman the dog hi everybody herman the dog herman the dog's
here herman's my sidekick today that's right my faithful dog herman herman tea dog the t
stands for the hermann the dog middle name the last name dog herman the dog my little baby boy
he's 10 years old he's getting older he's getting older that herman he's a grumpy old man anyway
but yeah that's herman you know herman i felt like it'd be fun to bring herman on today instead
of cookie cookies hanging on the couch relaxing cookie knows how to relax hey cindy how's it going
how we doing this morning i'm doing great thanks for asking
uh let's see hey so martha has a thing so as you know when martha has things
i come on and i happened to come on last friday and uh we did a video called
what was it called well this was last week's video there's also a link to that video
in the description of this one so i told you last friday that i would when i come on i'm going to be
talking about the creator economy so last week's video this one what is the creator economy we
define what the creator economy is so if you want to go back you might i'm not sure if this video
is a prerequisite for today's but if you're not familiar with the creator economy that video from
last week is a good place to check out what it is but today's video is called the four reasons
why the creator economy is thriving and yes it is that's what we're getting in today me and herman
are gonna give you the rundown on those four reasons uh if this is your first time here hey
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i see you all coming in here we're gonna uh get to your comments later if we can hey there michelle
hey jill how we doing hey there mike and herman yes mike and herman all right so let's get into
this uh so as you know last week we talked about what the creator economy is and i gave you some
technical definitions of what that is but we landed on the idea that we really like what
gary vaynerchuk or gary v had to say about the creator economy because he's essentially
um i would say like the discoverer of it not the inventor but like he he kind of built it up early
on and uh gave this value for creator content creators so he said the massive influx it is
the massive influx in everyday digital creators using social channels to build online communities
and again like i said last week we like gary vee's definition because it places that emphasis
on building online communities which you know we're doing in the marthaverse here
okay so we love that that's the definition we like so let's go ahead and talk about this so this
is a list um from a forbes magazine article on why the the creator economy is big right now
so let's get right into it uh with reason number one reason number one is the creator economy is
thriving because it's accessible accessible that's one of those words i have a hard time pronouncing
accessible accessible accessible accessible yeah other words that i have a hard time uh
pronouncing are pronouncing that's one word that's hard for me particular particularly that's like
the hardest word i have to think about that one particularly but you can tell that i've been
practicing anyway here we go the number one reason is it's accessible there are over 6 billion people
who use a smartphone six billion right now with a smartphone but around four billion of them are
on at least one social media platforms platforms make creating content easy with editing software
ability to upload and tech to connect posts to on outside shops so this is really the main idea
that these four reasons emphasize as we live in the last 20 years
we've seen huge huge strides forward and being able to develop your own community
as opposed to like 20 years ago how did you really reach people right i mean like
you couldn't just go on to the interwebs and interact with people you had to be like uh
how did you reach your your target market 20 years ago or 30 years ago you had to be in the newspaper
you had to be in on tv commercials you had to be you know he had to be those places and i mean i
think it's fairly obvious that now in this day and age it's so much easier to appear in front
of people okay so that's it uh it's accessible that's the first reason all right number two the
money is there creating content is something that can be a hobby or a side hustle right it doesn't
have to start off as your main gig you don't uh you don't have to say one day quit your job and
go i'm gonna be a content creator full time no you can ease into it you can test you can experiment
money content creators bring in is relative to their following oops
i made this this morning so um following following sorry miss uh misspell niche
industry location and or engagement rates okay so this is like highlighting the idea that the
riches are in the niches or in the niches okay um we we really live in an era now where you
can niche down on your audience you can get really granular with who you're speaking to
as opposed to like let's say for example uh super bowl ads like that's blanket marketing umbrella
marketing like they're marketing to everyone they're marketing to billions of people and the
result is they get a million customers from it possibly right so that's really the magic here
is that the riches are in the niches that's really what number two is talking about all right number
three there are endless possibilities that is one of the reasons why the creative economy or the
creator economy is thriving once creators are able to reach a substantial fouling on a specific niche
more opportunities begin to present themselves in the form of brand deals
and collaborations this one really rings true with me because uh in the last year or so
martha's social media we've seen huge growth there
and just people reaching out for collaborations and affiliate stuff and all like that
again compare it to 20 years ago did you really have that opportunity 20 years ago
when your only avenues were advertising on the radio in the newspaper on tv
yeah so another reason why it's thriving and the final one
creators can reach a specific audience this these four reasons are really kind of the same reason
is that you have the ability to get so granular with who you're targeting and your community
so good content creators become experts in reaching the most niche groups learning new ways
to be relatable and when they gain a following dictating current and future trends this is really
this is really the thing um it's almost like biz big biz big business versus us what's happening
right now and the secret is is the big businesses they don't know how to market to your people you
when you're a content creator and you keep pumping out that content and you're building
your community you're learning and experimenting with things that they can only dream of they're
you know i imagine like a board room of like a big business a big major world corporation going okay
how can we reach how can we reach moms with gluten-free kids we don't know we don't know
how to do this well you know in that specific example if you're part of the creator economy
let's say you've done all the research you've you've talked to all the moms you've done all this
they would kill to have that information right um but that's another big thing is
with the creator economy you can really niche down and speak to your specific person so
i thought it was a great article again this was in the forbes magazine
and i kind of just paraphrased so i'm citing my sources here but yeah so next week or the
next time i'm on i'm guessing probably maybe next week again we're going to go we're going
to stick with the trend of the creator economy and we're going to go deeper into
some of like some of the opportunities on the different social media platforms but hey also
even though martha's out today we're still having these conversations uh as you know
the martha verse our team here uh herman the dog he's also in on this he's been in on this
for years uh we are on a mission to co-create one million invincible families by the year
2026 you may ask me mike what is an invincible family an invincible family as a family can
that can do what they want when they want how they want with who they want
and they're not chained to the metaphorical desk of corporate america
there's a place for everyone in our programs uh if you're interested we'd love to have you in
and to be able to work with you and help you develop uh just message living the dream
with martha her facebook page let's do this you can message herman the dog herman t dog
uh you can message mike as a bad speller today i don't even i don't even know if the grammar is
correct there but yeah we'd love to see how you fit in our programs and we'd love to have you so
keep that in mind folks let's see what you guys are saying we got some time here
good morning mike and herman good morning devery
yes yes yes been excited to see you again this is great content thank you very much heather i think
it's good um again it's accessible you can go on and google this stuff but i mean ain't nobody got
time for that right uh the mike and herman show yes mike and herman here he is he's a little cross
with me i just brushed him so he'd look camera ready there's herman there's our little old man
yeah some of you may know herman in person he's very grumpy he likes to bark at everyone
hello mike hello amanda
good morning from sunny iowa usa yes i am born and raised in iowa i don't know if a
lot of you know that uh let's see kerry thank you for this information thank you for watching
everyone i'm going to go ahead and pop out of here
stay tuned for sometime next week when i come on here again we'll probably talk about
we could talk about well what do you want me to talk about we could talk about
there's a crater economy opportunity on tic tac there's a creator opportunity on instagram
and there's another creator economy opportunity on an app called whatnot which is really cool
it's an online auction app but let me know in the comments of this video whether you're
watching it on facebook or youtube uh let me know what one of those you want
to know about next week but anyway god bless everyone thanks for watching bye