Hi everyone this is Stefan from projectlifemastery.com. In this video I'm
going to answer a very common question that I get from a lot of Kindle publishers
and Amazon sellers which is, what is the best way to get Amazon reviews for my
book or my product on Amazon? When it comes to Amazon reviews, I think a lot
sellers on Amazon, a lot of publishers, they are often looking for a loophole. They are looking
for some sort of a strategy or secret formula or technique and people ask me
this all the time, what's the best way to get reviews and often ...
Because they are looking for some sort of secret formula that can just allow
them to get a lot of reviews for their book or their product on Amazon.
There are a lot of loopholes and things out there that you can
do to exploit Amazon, but you have to understand that Amazon has the review
guidelines. I recommend that every seller on Amazon, every publisher,
you familiarize yourself with Amazon's review guidelines, because Amazon put
these guidelines together because they want to make sure that reviews on their
website are legitimate, they are honest. They are reviews that customers can
trust. They want to protect the reputation of Amazon. If
you are exploring some sort of strategy, it might work in
the short-term, but long-term it's not going to last. Those reviews are just going to get
deleted which is something I've seen happen time and time again with my years
of selling on Amazon. What I often recommend for people and
what I focus on most today are the long-term strategies. The strategies that
are sustainable for getting reviews and building up the success of your product
or your book or whatever it is on Amazon. Trust me, I've tried a lot
of different things out there throughout the years. I've been selling on Kindle, on
Amazon for several years now and I've seen time and time again the mistakes
that other publishers make, other sellers make. I've made some of those mistakes
myself. Some people, they go as far as buying reviews off Fiverr and of
course Amazon had the whole thing where they started suing people that were doing that.
I want to make sure that when I help people, when I teach them, I'm
teaching them the
long-term strategies. Often at times, the long-term strategies, the truth of how
to get Amazon reviews is something that most people don't want to hear.
Most people don't want to except the fact of the way that Amazon really wants
publishers and sellers to get reviews. They don't want to buy into
that because it's more work or they don't want to put in the time or
the effort or the money or whatever it is to do that. The truth is that there's
only one sustainable long-term way of getting reviews for a product and having
it be successful. I'm going to share with you guys what I believe that is in this video.
Before I go into the best way to get reviews, it's really important to
understand Amazon. Amazon is this big multi-billion dollar company. They
have millions and millions of customers. The success of Amazon and one of
the key selling features are reviews where the customers have the ability to leave
the reviews and their thoughts on certain products and books. One of
the challenges that Amazon has are fake reviews. People have been
trying to figure out ways to exploit Amazon and all that sort of thing and
Amazon doesn't like that, because it's going to affect their legitimacy
and the reputation of their website. They have a whole team dedicated to
making sure they put a stop to that, deleting reviews and some
people go way too far and manipulating Amazon. They might even take
action against you, legal action, terminate your account or whatever it is.
What does Amazon want? Amazon is a business, they want to make more money,
they want to attract more customers to their platform.
They provide you this amazing opportunity for people like you and I to
be able to sell on Amazon. Anybody can sell on Amazon, no matter where you are
in the world. You don't even need money to sell on Amazon, it's free. You can sign up for a
Kindle Direct Publishing account, Amazon Seller account, anybody can sell on
Amazon. Amazon has given us this incredible opportunity to sell on their
platform for free to leverage their brand, their customers, their reputation,
their payment processes, their search engine that they have, their customer
support team, the ability to refund, they really do
so much for us a lot of people take for granted. They
provide this opportunity to people like you and I to sell on their website, because
they want you and people like you and I to publish and sell products
on their website. Then go out there and promote our products. Promote our
book, promote our product, on Facebook, on social media, on a blog, tell our friends
about it, on YouTube, on a podcast, all over the internet.
They want us to basically go out there and market and promote our product. When
we go out there and market and promote our book or product, we are sending potential
customers to Amazon to go and buy our product. When people come to Amazon to
buy your book or your product, they are either going to sign up for an Amazon's
account, which is something that Amazon loves, they want that. It's going to
build Amazon and it's also going to ... They are your customers, but Amazon really sees
people as their customers on the website. That's what they want. They want you
to go out there and promote your product. Now, the challenge is, is that most sellers
on Amazon or on Kindle, they basically try to get all their income from their
book or their product from the Amazon search. That's a great way to make
lots of money from Amazon, but I believe that that's not a good long-term
strategy, because when you are competing and only getting your sales or your
product from Amazon search for certain keywords, now you are competing with every
other product on Amazon. Then of course the customers are going to
compare your product to other products in the search results based on the
reviews. To have long-term success,
basically the secret to get the best Amazon reviews that are out there is
what authors and sellers in Amazon have been doing since the beginning of Amazon,
okay, which is no secret, which is marketing your book, marketing your product.
Again, I know a lot of people don't want to hear that. They are looking for
that formula, that secret, the magic pill, the quick fix, the shortcut, the loophole
that they are going to just do and go out there and get a lot of reviews.
It's important to be aware of Amazon's guidelines. If you do that or if
you are doing that, understand
that there's potential risks, the reviews might get deleted, there's repercussions
to that, but what it comes down to guys is just promoting and marketing your
product. Publishing a good product on Amazon, a great book, a great product
and then going out there and promoting it and marketing it, becoming an internet
marketer, not only a Kindle publisher, not just an Amazon seller.
If your identity in this business is just a Kindle publisher, just an author, just an
Amazon seller, you are going to lose. You are not going to have success long-term. You
have to become an internet marketer, an online marketer. An internet marketer has
the ability to sell anything online. Has the ability to attract people, drive
traffic, potential customers to any given product on the internet. There are so
many ways that are out there online today that you can learn and utilize to
promote your product on Amazon.
There's Facebook, Facebook has their organic ability to reach people
through Facebook pages as well as Facebook ads. Instagram as well as organic and
Instagram ads, Twitter, LinkedIn, Pinterest. There's different message boards
and forums out there. There's blogs, you can create your own blog, you can promote
on other people's blogs, you can submit to so many different
directory websites, Medium, KORA, Life Hack, Elite Daily and so
many different websites where you can publish content and then drive that traffic
and promote back to your book on Amazon. There's YouTube, there's podcasting, there's doors YouTube there's podcasting there's
so many different platforms that are available, but again, most sellers, most
publishers, they just look at the Amazon search.
They just want to stay on Amazon and not put in the work to actually promote and market
your product. When you do that and you promote and market your product, which
again is what authors and publishers have been doing since the beginning of
Amazon. It's what Amazon wants you to do. If you send people to
your product, to your book and your book is good, your product is good and you just have a
basic follow-up, maybe in the book that you are selling you have a link
halfway through the book and at the end of the book just saying, "Hey, if you
are enjoying this book or this product, click here to leave
a review on Amazon." Just have that link to have a call to action for people
to go and leave a review. By doing that, you are going to increase your chances of
getting reviews. Even Amazon, they follow-up with your customers and they send
them an email asking them to leave a review for your book or your product.
Understanding that that's what Amazon wants, that's really the goal of Amazon.
They have all these guidelines in place, because they want reviews to happen
organically, naturally. They just want basically products that are good to
get honest reviews and people share that, this is a good product.
Products that are bad, they want people to share their thoughts and if it's a bad
product then leave bad reviews on it. Now, I believe that all reviews are good
because every review good or bad is feedback. You can learn from that. You can use that as
an opportunity to improve your book, to improve your product to make it better
and better. You want to welcome all reviews, good or bad. Just like you
are watching this YouTube video right now, if you like it, hit the like button,
if you don't like it, I want you to click on the dislike button, because
that's valuable feedback to me. Really I want you and someone else
watching this to engage in some way, not just to sit there and be passive, but I
want to evoke something within you to take action. That's what you want to
also do with your book and your product on Amazon. I wish I had some
secret formula for you guys, there are some strategies that I teach and
utilize and I focus in my K Money Mastery course which is on Kindle
publishing. I've gone into a totally different direction
where I share and help publishers, not just be a publisher, but be an internet marketer.
I share my strategies on YouTube, on Instagram, on Facebook, blogging
strategies, just posting strategies, content marketing strategies, all these
different strategies to help authors and publishers to be able to promote their books better.
Again, it's not going to happen overnight. It's not like you could just
immediately get certain number of reviews. It's going to happen over time, but the
great thing is that when you focus on the long-term like that and you build these
systems, they are ever green sources of traffic. I have certain books and products and so I have certain books and products
on Amazon that
continue selling, because I have content on the internet. I've got links and resources
online that funnel into my book and my product. Every single week and every
single month, I've got sales coming in from that. It took me time to build
that. It took me time to build a Facebook presence online. It took me time to build
that email list.
It took me time to do all these things, but you've got time on your side guys. You don't
need to get rich quick. Take your time, build the systems. Focus on the long-term.
Build a brand. A brand will give you the ability to build a relationship with
people, to attract people, to have a list, have a following, an audience online. Whenever
you launch an new product or new books, you are going to easily be able to have people
that are going to be raving fan, people to go and buy that. Perfect company
of this is Apple. Every time Apple releases a new watch or a new iPhone,
whatever it is, they have people that are lining up outside the store for a day
just to get their hands on that product. That's how raving fan customers and the
relationship and the value that they have of what they've been able to built. Focus on
the long-term guys. Build the systems in your business, market your
product. That's really what it comes down to is, market your product to the best of
your ability and ask for the review in your book, in your product in
your follow-up. That's the best way of going about it. That's the best way to get
reviews that again are a long-term, they are sustainable, they are not going to
disappear. Amazon is going to love you for it. They are going to reward you for it. They are going
to rank you better for it. You are not going to worry about
losing the reviews and pissing off Amazon and all the unfortunate things that can go along
with that. You are going to be further ahead than everyone else. You are not
going to have to worry about competition. Your competition is going to have to worry about
you. That's the position that you want to be in. That's how you build a
successful business, a long-term business is focus on the long-term, don't worry about
the short-term. There's always going to be people out there that are
looking for the latest shortcut and stuff. They may make a lot of money in the
short-term, but it's not going to last. I've seen so many publishers and
sellers that make some money for a month or two and then it's gone.
You want to build an income stream that will be around for five and 10 years, 20
years from now that will continue
to be able to provide passive income for you. That's the best way to get Amazon
reviews. To summarize, basically when you published your product, market the hell out of it and then
also ask for the review. That's the best way. Focus on that. Everything else
to that is going to be secondary. If you guys want to know more about Kindle
publishing, online publishing, some of the other strategies that I have,
that I teach and focus on. I've got a great online training program called K Money
Mastery, kmoneymastery.com. Head on over there. It's a reasonably priced
online training program. It has helped hundreds and hundreds of people be able to make
money online with Kindle publishing, just by doing a lot of your strategies
that I'm sharing with you. Check that program out if you want to know
more about how to publish online, sell and learn the marketing strategies
that I focus on, but that's it for this video guys. Hopefully you guys enjoyed it.
Hopefully I was able to influence you for the greater good
to focus on getting honest review as well then complying with Amazon.
That's it for this video. Make sure to like this video if you enjoyed it. I'll talk
to you guys again soon. Take care. Hey, this is Stefan and thank you so much for
watching this video. If you enjoyed this, then please hit the like button below
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