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>> Let's try something different today.
Let's play cards.
This is a standard deck of cards, as you can see.
I'm gonna shuffle it.
And as I go through the cards, can you tell me when you wanted me to stop?
And that will be your card.
>> Stop.
>> Okay.
This your card.
Can you see it, everyone?
Okay?
Here is your card.
[SOUND] There.
Is now your card.
Do you think this is your card?
Do you think so?
Everyone agree?
Yeah.
>> No way. >> No way?
[LAUGH] okay.
What was your card?
Now you can tell me.
>> Seven of hearts.
>> Oh.
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>> You don't need to know a magic trick to create a magical presentation.
You just need to know a few tricks on how to contrast the delivery.
From the book, Resonate, Nancy Duarte talks about three ways
on how to contrast the delivery using stage, style and interaction.
Let's start with the stage.
>> Stage.
Stage is the presentation space.
Frequently, when we think about stage, we think about the front of the room only.
However, there are many different areas to the room.
Most of the time, we have individuals stand in the front of the room and
they're the main event.
The sole focus is on them as the presenter and
they sometimes will even hide behind the podium as they give their presentation.
They'll use the stage as it is, whether it's the podium or
perhaps, standing solely by a microphone in the center of the room.
This can be appropriate in certain scenarios.
It can be expected or even required.
You're giving a conference presentation.
They told you to stand behind the podium or there's a norm around formality.
We encourage though, as is recommended in Nancy Duarte's book to
mix some of these traditional elements with some unexpected tactics,
such as perhaps sharing the main event, as Ricardo did when doing his magic trick.
Taking the spotlight perhaps away from himself over to an audience member in
the mean time.
Also, don't be afraid to roam.
There can be some comfort in standing behind the podium, but
there's also opportunities either to enter the room, as I did from another area.
Or roaming and engaging with other audience members, as JD and Bert do, so
effectively during the classroom setting.
There's also opportunities to use the stage more as a setting, so that can be,
rather than standing in one location, perhaps pulling up a chair to have a Q and
A using something more informally to have that kind of conversation topic.
And with that, I'll pass it over to Petrie to
talk about style as a way to really engage your audience.
>> Thanks, Laura.
I'd like to start by reading a short excerpt from my midterm.
The prudent investor should strive to avoid actively managed mutual funds as
these tend, tend to perform in line with the market over the long term in spite of
much advertising to the contrary.
Because of this, [INAUDIBLE] gonna be 75 basis points [INAUDIBLE] annually and
can be achieved by investing in sudden low cost index funds.
I hope you agree that was pretty boring.
[LAUGH] There's a couple reasons for that.
One is, it's about index funds, which I personally find fascinating.
But judging from my midterm feedback, very few of you shared that opinion.
[LAUGH] But
one of the other reasons is the style that I presented [COUGH] that with.
So I did a couple things.
I tried to have a serious business tone, I think I actually had a monotone.
I looked at my paper, there was a ton of jargon.
It just wasn't that interesting.
Now there's a time and a place for that.
Sometimes, your subject is so
serious that you need to use a certain type of language.
Sometimes, you need to use jargon to build your credibility.
But today, we, we were, we're here to argue that it makes sense to
mix traditional and conversational elements.
By adding humor and other things you do in everyday conversation, you'll find that
your audience is much more engaged in the content that you want them to get.
Now you have some examples of formal style on the left side of the slide.
We do it all the time in business school.
And so today, I'm gonna focus on adding conversational style to your content.
Nancy Duarte has a couple of tips, but it's the Friday before Thanksgiving and so
I'm gonna make it even simpler.
There's one thing you need to remember, dialog not monologue.
What do I mean by that?
We all enjoy talking to our friends,
much more than we do giving a speech in front of a large group of people.
So the next time you have a speech to give,
don't start by writing, start by talking about it with one of your close friends.
And afterwards, reflect on what worked and what didn't work.
What points were you able to get across?
What points did you wish that you had tried?
After that, start writing and
I think you'll find that approach makes you more relaxed.
Makes your body language more energetic and makes your audience feel more invited.
But talk is cheap and talk about conversation is probably really cheap, so
I'm gonna try this.
So on the left side of this slide is the paragraph that I just read in
case you wanted to relive that moment, anyone.
[LAUGH] And here's, here's the try of the conversation.
[COUGH] Every holiday season, Bud Light comes out with a special holiday can.
Sometimes, it has a Christmas tree, maybe some holly, an official 49ers logo.
Now imagine that that can of beer cost you $15 five times as much for
the same can, just with a fancier wrapping.
You wouldn't buy that can of beer.
Well, an actively managed mutual fund is the same thing.
It's the same product with a fancier wrapping.
You wouldn't overpay for your beer.
Don't overpay for your investments.
Hopefully, that was a little bit more convincing [LAUGH] sort of a setup.
So I used humor and an analogy there.
We do those things all the time in conversation.
We don't always remember to do them in speeches.
The next time you have a big speech, have a conversation first and
you'll find that your audience is engaged enough to remember your content.
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>> So before we move on to my section, show of hands.
Who thought Laura's entrance was dramatic and added impact to the presentation?
That's almost everyone except the person with the camera.
He is not excited.
[LAUGH] What about when Petrie his two different delivery styles?
Would someone like to share why they thought one of
them was better than the other?
>> Got to hear a story.
>> You got to hear a story.
Excellent.
And that's using stu, different delivery styles and by using all
parts of the stage, you are able to bring in more impact to your presentation.
I'm here to talk about one other technique that Nancy Duarte advises to im,
encourage to increase your impact of the presentation.
One of the biggest fears that a presenter has when they're coming up on stage and
standing in front of you,
other than forgetting lines is losing their audience to boredom.
Some, they wander off into a daydream, for
example, it's very hard to bring them back into your presentation.
The key to grabbing the attention of your audience and
keeping it with you is to make sure that you involve them right away.
And how do you involve them?
By interacting with them frequently.
A traditional presentation involves minimizing disruption.
Resisting live feedback and sometimes, even requesting silence.
We've been in many talks where the, the presenter starts asking for silence.
But just as Petrie and Laura put it, there are times when this is really important.
But you don't take away that experience of the audience by
putting in disruptions into your presentation.
But there are also many opportunities where you can
enhance the experience of the audience by adding in elements of interaction.
How do you do this?
Three techniques that Nancy Duarte recommends.
Number one, plan your own disruptions.
You can do that by calling for a vote.
You can do that by setting up ice breaker exercises in
the beginning of classes or presentations.
Or you can do it by you can do it by, I'm drawing a blank here but,
[LAUGH] you can do it, do it by many other methods.
But you also need to embrace real-time feedback into your presentation.
[UNKNOWN] did it by going into the audience, seeking live feedback and
then bringing it into his presentation.
When you saw the card that you found out on the screen up there,
it feels like you're involved with the presentation a little more
than if you're just seeing a talk.
You also seek to encourage exchanges between audiences,
that's what I tried to do at the beginning.
I asked you a question and
you were able to give me an answer, which I then, then was able to.
If I agreed, build up on it.
Or if I disagreed, gives me a chance to refute that and, and cover that as well.
So we're able to do this in corporate elements of contrast using stage,
style and interaction to make your presentation more impactful.
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