This is consumer genetic engineering.
I think it's really going to become a consumer industry.
What do I want?
I want my yeast to, I want them to smell like this.
I want them to ferment faster.
Yeast that glow.
We give people the ability
to take a gene from a jellyfish
and stick it in a yeast
that they're going to use to brew,
bake, or something like that.
And with the FDA
Everything is just, "No."
"What about this?"
"No."
"How much of this can be allowed in there?"
"No. Nothing."
"Zero. No. No!"