- Writers who can't generate traffic are just writers.
But writers who can generate traffics are marketers.
Hey everyone, I'm Neil Patel and today I'm going to teach you
how to stop being just a content writer
and how to become a marketer.
(upbeat music)
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Look, writing is a great skill.
Doing research on new topics and skills is really important,
and being able to write on topics that are new to you
with a certain degree of technical breadth
is really important.
And writing enables you to reach new audience
for your clients.
Business owners in general don't know how to write in a way
that works well for content marketing.
But there's a problem.
Positioning yourself as a writer can only take you so far
as the amount of content you write.
You know, it's just the amount of content.
You only have so much time in a day.
But, and this is the solution,
positioning yourself as a marketer
that can turn that content to visitors and customers,
and generate ROI will allow you to charge a premium
and make more for your time.
As a writer, you're just focused on doing content research,
interpreting data from industry reports,
outlining, writing with clarity, correct grammar,
no spelling issues.
I definitely mess up on the spelling all the time
even though I use Grammarly.
Content editing,
writing as much as possible for your clients
and the more content that you write,
the more you're going to get paid.
But as a marketer,
you should be focused on understanding
your ideal buyer's pain points, the questions,
the needs, and the wants in each step of the buyer journey.
Getting a deep understanding of search demand
for the keywords you're going after.
And if you do that, you're going to be much better off.
You want to excel at competitive research
and knowing how to output from competitors
in quality and length, traffic and revenue.
Writing headlines is also a very key part.
Not just being a writer, but also being a marketer
because 8 out of 10 people will look at your headlines
and read it, but only 2 out of 10 will click through
and read the rest of the article.
If you can't get people to click through and read the rest,
you're not going to get the conversions.
Dumbing down complex ideas into bite-size digestible content
is also very important, especially as a marketer.
Great example of this is infographics.
So you can take detailed content
and turn it into a beautiful infographic
which you can do through Canva
and then push that out on the web.
Great way to generate more income.
And creating content outlines that have amazing subheadings,
H1s, H2s, H3s, they're super important.
And you want to write in a way that supports your sales,
lead generations and business skills.
Doing relevant, contextual internal linking
is also important when you write.
Your old content should link you to your new content
when it makes sense.
And your new content should link to your old content.
Also want you to improve your meta descriptions
with great CTAs so you can increase your SEO.
Tools like ClickFlow help with that.
You also want to tell great stories
because when you tell great stories,
you can really get people engaged
and then get them to convert.
And of course,
you need to have your call to actions.
Because without the call to action
you won't generate any revenue.
Look, if I had to sum it all up, if you're a writer
and you want to turn more into a marketer,
I will start off by doing something
really, really simple, right?
There's a lot of things you can do,
but if I just had to breakdown one thing to do
so that way your content will start getting more traffic,
I want you to type in your keywords
related to your content into Ubersuggest.
And when you do that, you'll see
all the popular keywords related to those phrases.
Take other ones that are very related that can be integrated
into your article and put them in there.
And when you do that, you'll start ranking for more terms.
Then, I want you to take your content and start linking
to products or services that you offer within your content,
so that way your content can start driving traffic and sales
to your products.
Then, I want you to take your keywords
and type on Ubersuggest.
Right on the content ideas report,
you can see all the other people
that rank for those keywords, right?
It'll end up showing you that SERP data.
And look at those URLs.
Type in those URLs, see who's linking to them,
take that data and then reach out to those sites
and ask them to also link back to you.
Now, if you can push your link emails
when you're doing your outreach emails and show the benefit.
So, if I just email you and I say,
"Hey, John. Check on my article.
"It's amazing. Link to me."
No one's going to link to me.
But if I say,
"Hey, John. I noticed you linked to this article
"on Facebook marketing and how your audience can do it.
"Just to let you know,
"the article is a little bit outdated and old.
"Facebook's changed the algorithm.
"Here's the latest and greatest.
"And by the way, here's this infographic version
"that breaks down in simple steps.
"Feel free to embed it and link back to me, if you like it."
That's how you get links
because you're providing value to their audience.
It's not about you, it's about them.
If you do that, you'll start turning yourself
from a writer into a marketer.
Start with that.
And if you need help with your content marketing,
getting traffic to your site,
check out my ad agency, NP digital.
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If you got any questions, leave a comment.