“It used to be…”, listen carefully again, “it used to be…” now what I mean is,
that it's the thing of the past, you needed to be an actor, an athlete, a musician, a
singer… to be famous and known but as I said it's the thing of the past, you don't
need to be any of these to be famous in 2019, that's where the power of social media kicks
in. Now years ago the famous Bollywood actor Mr. Shahrukh Khan was asked, “What do you
think, who will be the next superstar after you? And guess what he said that's pretty
interesting he said that, “the next superstar would not come from Bollywood or Hollywood
perhaps but would be from the general public.” The next superstar would come from the social
media. They would have more connect with people they would be more like and adored. Well damn
yes he was so right with social media like YouTube, Instagram, tik-tok and many more
it's your chance to become famous to millions of viewers out there. So how do you jump-start
your success on social media? How do you become a viral sensation? Well that's what we will
talk about today. I will share with you, six useful insights, by the way there are many
more but these six are essential skills that would really help you to kick start your journey
on social media and achieve that unbounded success and reach millions who are waiting
to consume you. Well you are with me Niharika and you're watching me on Skillopedia.
6 TIPS - HOW TO BECOME FAMOUS ON SOCIAL MEDIA - YOUTUBE, INSTAGRAM, TIKTOK. GET MORE VIEWS & FOLLOWERS
The first step to kick-start your social media success is to “get the basics right”.
No matter which platform you start with be it, YouTube, Instagram, Facebook, tik-tok
or any other platform, well you need to have some basic skills. Now I remember when I started
on YouTube way back in 2012, I took a long time to perfect my delivery. To perfect my
editing skills, you know understand how Instagram really works. Well it was more of a trial
and error stuff. But in 2019 things have changed, the internet is growing even faster. Well
you certainly have no time for trial and error. For example if you are starting on YouTube
or Instagram where most of us are you need to know some basic photography or filming
skills, how to handle the camera, different camera angles, how to edit photos and videos…?
So how do you acquire these skills? Well there are so many online platforms available today
where you could learn these skills for free. Well YouTube where you are already watching
us this video is one of them but on YouTube you would always not find content in a sequence,
especially when you are starting from level one. So well I would like to introduce you
to ‘SKILLSHARE’, yes! Well I often use these days that ‘SKILLSHARE’ and in fact
when they approached me to sponsor this video I'm like, that's great! Well now skills share
is an online learning community with thousands of classes covering many creative skills such
as, ‘how to take photos?’, ‘how to acquire knowledge about different cameras?’, ‘how
to edit videos and photos?’ Now ‘SKILLSHARE’ would be the perfect platform to learn basic
skills like let me show you how this one course that attracted me a lot. So friends this is
how ‘SKILLSHARE’ website looks like where there are several courses available. Now here
it says what do you want to learn today, so let me see, so here is in particular that
I am looking at which is how to shoot videos on a phone and if you see there are so many
videos out here where it would really be helpful for each one of y'all to learn how to shoot
on your phone. So let's have a look at probably ‘videography for beginner’, so as you
see there are so many lessons available for you to learn from and if you also see right
here there are almost 3369 students who have already taken help from this course. Now another
thing which you will notice is that this course is created by Randy Allen and that's the description
about him and as well as it tells you that what you are gonna learn from this class.
“Welcome to the course, thank you so much for taking it. My name is Randy and you'll
be hearing a lot for me for a while so I just want to take a brief minute and let you know
what's in the course and how we'll be teaching it. So I hope it's clear by now that this
course is for beginners, you're interested in video production but you don't really know
where to start.” So guys did you see this is like a perfect course for the beginners.
Now guys ‘SKILLSHARE’ is extremely affordable, you just pay like $10 a month that is like
700 rupees in India and access so many different courses. Now there is so much to learn but
as you are a subscriber, you would get a two month free trial. So guys two months that's
60 days of free trial, what else do you want? So make sure you use these 60 days to get
your hands on and take a subscription if it suits your needs. So guys the first step is
to get your basics right. Now here's the second thing, “be unique and entertaining”. If
you look at the most popular social media stars today, you will notice all of them have
found a special niche to focus on. Whether it's talking about technology like, “unbox
therapy” or the “technical guruji”, someone who talks about fashion, health, motivation,
teaching English like I do well they all have picked up something that they love to talk
about, now that's important. Because if you start talking about something you are least
interested in, you would certainly not put your heart in it. For example, if I have to
talk about cooking which I am really bad at it. I am not doing justice to my audience.
I mean I might do a few videos or photos and that's about it, I will start losing interest
and so will my audience, as I would have not much to share about it so you need to identify
your niche or your area of interest to start with. The biggest mistake people make when
they start on social media is they pick up a category which generates a lot of views
or likes, understand one thing, your niche or your area of interest may have a smaller
audience but that would become your dedicated and loyal community who would love to watch
what you are good at. Here's the next thing, well “be consistent”. Being consistent
on social media could be challenging yes, you are possibly in college are probably doing
a nine-to-five job, putting out content consistently it's quite a task for every one of us. But
if you have to build your influence on social media you have to be consistent. If you do
not post stuff frequently, you will be out of sight or I can say out of mind for your
followers. Now social media is vast, it's easy for your followers to just forget about
you and if you are not consistent, you will soon be buried on social media. Now consistency
does not only mean posting regularly, it also means content consistency, now what does that
really mean? In the first step you have decided on your niche, so your niche is talking about
motivation and then suddenly you shift your focus on tech unboxing, that's not consistency.
Your audience is following you or subscribed to you because you are a great person at motivating
them, helping them with personal growth, like we do on Skillopedia. So why look confused
and drive the audience away by changing your focus? Focus on what you do the best and not
on what gather more views. Views and success would follow if you maintain consistency in
your content. So remember friends, consistency is key. Here's the next one, “provide quality
content”. Now getting someone's attention is different than holding someone's attention.
You might get someone's attention on social media but holding that attention and making
people to keep following you is challenging. Just to be consistent you cannot upload anything
out there, say let's talk about YouTube as it's the most popular video platform, now
for example, your video might have a great title, a great thumbnail, but the actual content
doesn't appeal the audience, well they would leave after watching 10 to 20 percent of your
video. Now videos that are watched longer will be given higher ranking, over those who
have just the views and no great watch time. Eventually the video would die. Now I have
noticed this is, the biggest mistake people make when they enter social media. They just
see to grab attention rather than focusing on quality content. So if you work on the
content and provide quality, I mean watching a ten minute video if your audience is going
to take away something from that video, you are a winner. Now understand you are competing
with thousands of videos out there and if your content has quality, over a period of
time you will create a loyal fan-base. Your fans would keep coming back to view your content
now quality videos don't happen by accident, they are created with proper planning. So
put some time in planning what should go out there that would create value for your fans
and for your followers. Now guys it's important for you to “know and engage your audience”.
You should be able to describe your audience with detail, like ‘how old are they’ ‘what
would be they interested in’ ‘what are the words that will capture their attention’
‘what exactly are they looking for’… like, are they looking for comedy, for education,
for fitness, entertainment… because if you know what your audience expects it's just
easy to fine-tune your content that matches their requirement now this sounds pretty simple,
but many tend to just overlook it. So don't assume, “you know everything”, research.
Now let's talk about “engagement”, now if you want to become famous responding to
comments and making videos or photo shoots based on audience requests, really helps to
make you look approachable. Now this is a big difference you will see what social media
stars as opposed to mainstream media such as the television, Bollywood or Hollywood
or just a music and fashion celebs, now social media stars have a reputation of being accessible
and responsive to their audience. You know update them what you plan to upload next.
Ask them questions and answer them timely. The more they are engaged with you, the more
they become your loyal fan-base. So it's important for you to know your audience and engage with
them. Now here's the most important thing that I personally believe in, “be patient”.
Now most of you who start new on social media become very impatient, I mean the moment you
post something you expect instant likes or instant views. Now you need to understand
that people are yet to discover you, don't worry they will find you. You need to focus
on your efforts on how people would discover you on social media rather than being so impatient
and checking your phone every other second to find out how many people have actually
liked your stuff. Now if it's not discovered today, relax. It will be discovered tomorrow,
just be patient. Now one mistake I have seen many newbies making on social media, is that
once they see that you know social media is not going anywhere, they try to find easy
means to grow their followers or subscribers, now what I mean is that, they end up buying
audience. Now buying followers or subscribers would give you a dramatic boost on your social
media, the growth graphs would look amazing but, but you know you are actually putting
your social media account at great risk. Do you think these social media companies are
fools? I mean they know where and how is your growth coming. Buying followers or subscribers
is against the policies of social media companies and your account is sure to shut. Now also
buying audience won't give you engagement on your posts or uploads, imagine you would
buy a thousand likes or hundred thousand views with no comments or likes on your video, I
mean doesn't that look strange? The audience is smart to differentiate that. So guys stay
away from these cheap stunts to grow your social media accounts and don't put them at
risk. So here were the tips, that I personally followed to grow my fan-base on social media
and I really, really hope that you would make use of them to kick-start your social media
journey and showcase your talent out there, your skills to millions of viewers out there
and let me know in the comments how useful did you find this video and also let me know
if you want me to cover any specific topics that would really help you in your career.
So friends, I would see you with another useful skills based session that would help you survive
and grow in this competitive social media age, so do subscribe and press the bell icon
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