(hip hop music)
- Basically, like you helped me to play massive
self-awareness.
- So in the two minutes here, because that's stuff
you can kind of tell me on Twitter.
What do you need, like what's on your mind, like what are
you trying to make happen?
- Honestly, I've been trying to think about that.
I don't know, I'm just, I know that--
- You just wanna win. - I just wanna win.
- So good. Honestly, that's a good answer.
That's why I just asked you that.
You don't need to cripple yourself.
Here's what I would tell you, surround yourself with good
people as much as possible.
- Yeah.
- Like that will work itself out, right?
Do you understand?
- Yeah, exactly.
- Like when I say good people, I don't mean people
that have been successful necessarily, I mean people
that are like...
- People that will drive me.
- Yeah, just like to the right thing.
You need to make sure that all those people, us, we think
that you're coming from a place of bringing value
and patience, not trying networking.
'Cause that's the fine line that everybody, that we always
debate with things like this, this is what Ross thinks
about, this is what Gilbert thinks about.
Is this kid trying to just get in or is this kid trying
to provide value and knows in 13 years that will
be beneficial to him.
You need to convince the market, these A players, that
it's the ladder.
("Nostalgic" by E-Wulf)
How are you?
- [Woman] I'm great, how are you?
- I'm fucking pissed.
- [Ryan] Just know, I watch your videos all the time.
- [Gary] Thank you man.
- [Ryan] You are the most super influential person to me
right now.
- [Gary] Thank you man, what's your name?
- Ryan. - [Gary] Ryan, thank you.
- I wanna get like a picture with you.
- [Gary] Sure, of course.
- [Ryan] Yeah, I did not expect this to happen.
- No worries.
My man, thank you for the kind words.
Good luck to you.
- [Ryan] Have a good day. - [Gary] Thank you man.
(hip hop music)
("Hard Work" by Yung D' The Pilot)
- Hey kid, such a pleasure.
How are you? - Good, good, how are you?
- What's your name? - Dominic.
- Dominic, real pleasure bro. - Nice to meet you man.
- Yeah, thanks for being here.
- Yeah, absolutely.
- Where you from?
- I'm from Sandburg, from Chicago.
I moved here.
- You moved here.
What do you do?
- I'm a marketer, working from home right now.
- Nice.
- I do Facebook apps, API, I do some cool stuff.
- Very cool man.
You gonna check out the talk?
- I am yeah.
I actually saw your email last night, I didn't get a ticket
but I'm gonna get in here anyway.
- We'll figure it out.
- Yeah.
- We'll get you in.
I'll ask, is it possible to help my friend get a seat in
the conference?
- Yeah sure, is he registered.
- I don't think so.
- Lets give him a badge.
- Hey we're gonna get you a badge.
- Dude, you're a badass.
- Bye.
- [Man] I wanna start podcasting and blogging.
Do you have any advice?
Yeah like just do it?
- You know my advice.
You know my advice.
You just gotta start.
I know you know it.
Everybody knows my advice.
And I get what, listen I need it to in different areas.
- [Man] I'm just scared.
- There's nothing, there's just nothing to be scared of.
Like, you know it's all about who judges who, right?
- [Man] You understand 'cause,
like I'm an international student
so like, you understand.
- [Gary] I know.
- Like the whole transition I have to go through is just
hard you know.
- It works, it's super hard.
But it's binary, right?
But it's binary.
- It's binary.
- Either you do it or you don't.
To me, what I do with my content is try to eliminate
the fear because the fear is
the only thing that's holding you back.
The question is, from who?
Like, from your parents?
Is it from your contemporaries?
From a random person with an anonymous account that leaves
a comment? The question is always, who?
- I just don't know what I should talk about.
- Your truth.
Like you are experiencing something millions of people
do which is, you know this is why I created
document versus create.
Speak about being a fucking international student.
Speak about Bangladesh.
Speak about Michigan.
Speak about hacking, being a volunteer here for this moment.
Speak about shit!
- [Man] This is it man, thank you.
I love you man.
You changed my life.
- How long do I have?
- [Woman] 12 minutes.
- Is it up there?
It says it?
- [Woman] Yes, there's time warnings.
- Thank you.
(audience applause and cheers)
Thank you.
Good morning.
- [Audience] Morning.
- I stand up here as somebody that's obsessed with HR,
obsessed with people, look it as a financial offense,
because I believe in retention and continuity
which then is a gateway to speed
which is then an advantage when you compete against
any other business.
Speed is the ROI, it is the differentiator in sports
and in business.
Speed is what matters and continuity
and having people stay in a place for a long time
leads to speed but even more importantly,
the thing that leads to speed and execution
is when our employees don't have to sit at their desk
and think about politics and dumb shit
and actually think about the work.
And the reality is,
all of this, I appreciate it,
because that's the punchline, right?
I'll take that clap, thank you bro.
It's just true, it's staggering
how much percentage of every single employee in the world,
right this second is thinking about how to navigate
through the political matrix
versus getting the actual work done.
We give presents on everybody's yearly anniversary.
When you give somebody a present that's a fishing lure
versus a fucking $25 Amazon gift card,
you actually are speaking to giving a fuck
versus checking the fucking box.
I'll leave with this,
I was born in the Soviet Union.
Let me tell you the difference
between communism and capitalism.
In communism, you put people in a box
and they play within it.
In capitalism, we give people freedom
and when you do something wrong, we put you in a box.
It is flabbergasting to me
that all of your companies in a capitalistic environment,
are putting people in a box.
I know more about my organization, thank you.
I know more about my organization because
of unlimited vacation policy and safety and culture
because it's how I get an indicator at a macro,
because when you give people unlimited rope,
you actually figure out who they are
verus what all of you were dealing with
which is people are navigating through the system
you've created and you actually have no real feel
for who they are.
Thank you. (audience applause)
- [Woman] You were amazing, thank you so much, really.
("Voyage" by Luca)
- [Woman 2] What are like the top three traits
that you look for in a person outside of skills?
- Empathy.
I'm obsessed with empathy.
Empathy drives everything.
If you actually understand the other person more
or what they're up to
or why they're driven or what their background is,
so I'm obsessed with empathy.
Gratitude.
You know, I'm fascinated by gratitude.
Look, if you're actually grateful,
you're in a happy place.
Like your filter is happy and I think if you were happy,
you're imposing that on other people,
and I think it's an incredibly important leadership skill.
It's tough to help other people
if you're not in a good place, right?
- [Woman 2] Yeah.
- And then probably, humility.
Right? So I think the way we are winning at Vayner
when we win,
is just you have the capability of being the bigger man
or woman in every situation.
(instrumental music)
- [Man 2] Gary, two things, one,
I've gotta get obligatory selfie
and two, do you want me to shoot this by GaryVee
or Gary Vaynerchuk?
- Oh, whatever you want.
- What do you prefer, man?
- Either is super fine. - Okay.
- I'm all for revenue.
- You know what's funny, you know what's funny?
That's just another example,
like what matters and what doesn't, right?
The thought of like which version of that,
like the content we talk about is what matters, right?
- Cool.
Hey man, I--
- The amount of time people, people are like
Gary Vaynerchuk, I'm like...
People love Vander, people really have always,
like in school, like it's funny that we in America
like add that like kind of Nordic,
like it feels natural to make it Vander.
- [Man 3] It's okay now.
- Always been fascinated by that.
- We have large brands that are in serious pain
trying to figure out what is our culture,
how do we create messaging?
It gets complex.
You start getting more than 500 employees
and that is not--
- For sure, for sure.
- Nobody is drinking that Kool-Aid.
- For sure but the reality is,
I don't have any empathy for these leaders
that come to me and say, "I'm struggling with this,"
when every decision out of her or his mind
is predicated on hitting numbers
with Wall Street in a 90-day window.
Like stop talking out of both sides of your mouth.
You actually don't care about culture
which is by the way, great.
You don't. - Right.
- But don't fucking bullshit me
because we're having that conversation right now.
Forget about what any of us say.
Show me what people are doing.
There is absolutely zero luck involved in the Steelers,
Patriots, Giants, like this is organizational,
from the top.
From ownership, because you know what I say at Vayner
that's super important?
Everything's my fault.
'cause it's true.
If the chief blank stinks,
I hired chief blank.
So, from quarterback to GM, to defensive coordinator
to the training staff, to HR
which I think is gonna end up being
a competitive advantage,
we're gonna win because I'm gonna be the owner
and the quality of the people is gonna be extraordinary
and if I make the wrong choice which I will
especially in the beginning 'cause I don't know
what the fuck I'm doing,
I will be quick to own those mistakes and change them out.
(audience applause)
Thank you guys for having me.
("Voyage" by Luca)
I don't need my (mumbles).
My inbox can be 419 if you told me I feel good about it.
- [Tyler] Yeah.
- So it's more that you read it all and there's no (censored)
There's no (censored).
There's no (censored). There's no (censored).
- [Tyler] Yeah.
- Right?
- [Tyler] Yep, totally.
- That's the game.
(Tyler laughs)
So it's kind of like, instead of do my inbox, go to zero,
then do yours and do logistics, it's read my inbox,
and I noticed you've made that switch a little bit, right?
- [Tyler] And then get you to a place where, like,
you're about to get on a flight, it's tightened--
- Yeah, being strategic about when you clean it, right?
- [Tyler] Yep.
- You didn't do it yesterday at all.
But now, midday, got sleep, you know?
- [Tyler] Yep.
- Red eye, who cares?
I'm gonna sleep.
Not gonna do it anyway.
Nuances.
It's all about nuances.
- [DRock] (mumbles)
- It's just such little things.
It's the little things that matter,
which don't matter at all.
(DRock laughs) - [Tyler] Politics.
- Nothing matters.
While in parallel, the little things.
I mean, that's just what it is.
That's it, you know?
Next 24 hours, stickers.
iMessage stickers, baby.
GaryVee iMessage stickers.
So pumped that stickers are coming.
iMessage iOS stickers dropping in the next 24 hours.
Get your GaryVee stickers.
We're stickers, DRock.
- [DRock] Love stickers.
("Voyage" by Luca)
- [Gary] Not sure what kind of
episode this is gonna be for DRock.
Obviously, very early.
Gave a keynote.
Obviously, around HR, something I'm passionate about
here in San Francisco, and now it's pretty,
this is a early flight for us.
Usually we take it a little later, so (mumbles).
But I love the fact that I'm going to be able to crush email
for four and a half, five hours.
And some of these days are not super sexy, right?
Like some of you who are cynical characters,
which I feel bad for,
'cause that's a defensive mechanism, ask me like,
"What do you do, GaryVee?
"It seems like you just go and talk and are
"in meetings all day."
For all you youngsters that are razzing me with that,
that's what winners do.
You architect.
I used to carry boxes and things of that nature, but some
of this stuff that's mundane, and DRock will try
to remind me to take a selfie is,
and I'm gonna answer 800 people's email right now.
Answers.
You're a fucking architect.
What does the conductor...
What is this called?
The orchestra? Yeah, the conductor.
Like, what the fuck's the conductor do, Charles?
This kid Charles, like, "What do you do, Gary?"
Charles the conductor, fucking waves fingers around, right?
That guy's playing the violin.
Ah, but she's the fucking conductor.
So while you're still in the trenches trying to
figure your shit out, why don't you understand what the fuck
is really going on.
Now sometimes the conductor's got
to play the fucking violin.
I'm gonna go play the violin for five and a half hours
and answer very mundane, deep, very contextual, very simple
dog shit things that I have to do to get shit done too.
So that's what we do, you know?
Winners play up here and down here.
Obviously, me answering emails and all that stuff
is not necessarily the most compelling, but the fact that
I don't have a laptop anymore is a weird thing, right?
Because I would feel myself doing email for you,
but the problem is I don't have a laptop.
I do everything on my phone.
Can't do both right now tech-wise.
DRock gets yelled at when he comes to first class.
You know, he's gotten fancy.
He might get upgraded to first class, and so we'll see
if that happens and he can film me,
Charles, and you can see me doing my
fucking email, dick face.
(laughing)
- [Tyler] That was good. - Good.
Now I'm gonna turn into my favorite superhero,
Airport Gary. (humming)
He goes from normal entrepreneur...
(Tyler laughs)
(humming)
- Hey Charles, here's a little sweatshirt for you, friend.
("Nostalgic" by E-Wulf)