hey friends I'm Aliena and welcome back to my channel so in the past four months or so
I finished another Google certificate course and this one it is the digital marketing and
e-commerce certificate I took this course because I work in the e-commerce industry so for those of
you who consider taking the course I want to break down what is exactly in these courses
and I want to let you know whether I think it is worth it or not first of all this is a large
certificate course it's not just one certificate it also has seven smaller certificates so there
are seven courses in total you can also just take one course and then get that certificate and it's
not a course that you can finish in one sitting you need to plan to spend months on the courses
to finish everything there will be videos readings quizzes and activities you'll be doing throughout
the courses if you can pay for the course I will recommend you to pay for the Coursera plus plan
because that one you can not only take this course you can take also any other course in
coursera whenever there's a sale going on I'll be putting the link to my description if you cannot
afford the course no worries at all you can audit it for free or you can apply for a financial aid
let me quickly break down each course for you so that you don't have to waste time thinking about
which one should I take and which one should I skip course one is about the fundamentals
of digital marketing and e-commerce and by the way digital marketing and e-commerce are two
different things but this course just decide to put them together and teach you at the same time
so course one I would suggest everyone to take because that's the fundamental it will run you
through the digital marketing funnel it will explain to you what is the difference between
paid media versus owned media versus earned media different types of ads
SEO and then types of marketing campaign for course 2 it's more heavily focused on SEO and
ads so if you work in the industry related to advertising or SEO this could be good for you
course 3 is about social media marketing so if you want to learn about social media marketing
or do anything social media marketing related take this one it also covers ads on social media
advertising people you can check out the later part of this course the fourth course is all
about email marketing so if you get a job that's highly related to email marketing take this course
or if you want to learn about how to use email to grow your small business take this course
course five is about marketing or marketing analysis and a little bit about Google ads
this course is slightly more technical you will see a lot of data and dashboard so for those of
you that like numbers data analysis take this one course six is about starting an e-commerce
store especially on Shopify and it also touches a little bit on advertising so if you want to
start a Shopify store yourself or if you want to learn more about e-commerce* and ads take this
course and finally course 7 is about customer loyalty how to write a great resume so if you
want to get a job take this course now regarding what I liked about the course first of all the
breadth of the course was mind-blowing I feel like I learned so many different things because
I've also taken other Coursera Google courses right like the ux design one data analysis one
and the PM course from Google those are more specific designed for one type of job but this
course brought your knowledge about the entire industry I definitely feel like I've learned a lot
and just like what Google always does the video quality is really good I really enjoy looking at
high quality video and short videos so most of the things are like five minutes long it's just
way better than listen to a lecture for three hours so for that part I highly enjoyed another
thing that Google and Coursera really do well is that they'll bring interactive activity in this
learning process so even if the video is just five minutes long you'll still see questions popping
up in the middle of the video that test your knowledge on what you just saw and this course
brings you a lot of great resources either it is links to things that you can learn deeper on or
it's just like layouts of different job titles in this industry other than that there's also a lot
of practice in the course Coursera and Google always bring good activity good scenarios so
make sure you read through those scenarios don't skip the activity those are really really spot on
now moving to what I disliked about the course as I said before I think the course touches on
many many things it kind of made me feel like the knowledge is a little bit scattered so I almost
will suggest you to take the first course and then directly jump to the one that you want to learn
the most and after that you can just take your time and look through the other videos for example
if you only want to learn about email marketing I'm not sure whether going through all the details
about like ads* dashboards Google ads will help you too much another thing that I kind of disliked
is that they mixed together digital marketing and e-commerce too much that I forgot to think
about oh there's actually a difference between digital marketing and e-commerce I work in the
e-commerce industry because I work for eBay but at the same time me doing YouTube channel is some
sort of digital marketing for myself and I somehow want to separate the concept a bit more you know
so when you're taking the course please keep in mind that even though the brand digital marketing
and e-commerce together it's still not entirely the same and finally I want to say that I don't
think this certificate will help you too much if your goal is to start an e-commerce store yourself
because this course is more on the knowledge side of thing instead of the practice side of thing
if you want to start an e-commerce store you will have to import you will have to
take photos check the price communicate with the buyers and that I think really
need practice instead of just pure knowledge but if your goal is to work in the digital
marketing or e-commerce industry or if you already got a job in these industries
I think this is a great place for you to be it just brings you so much knowledge you can talk
about in those interviews but again knowledge is different from experience to get an actual job
you still need to show you have experience just by showing you have a certificate will almost never
get you a job and final advice for every single one of you the best way of finishing anything
certificate course related* or learn anything is to dedicate 30 minutes every day that is my only
strategy of finishing all these certificates in this year and I do not regret taking any
of these courses if you like my video and want to learn more about how I learn stuff then subscribe
to my channel turn on all notifications and follow me on Instagram @thealienacai cheers