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every two years the coffee industry
packs its bags and heads to Milan it's a
city famous for fashion and design but
it also has one more attraction they had
there to attend what is probably the
largest coffee show in the world
host the event started in 1966
originally focused on hospitality and
tourism it was originally an annual
event but it soon changed to being every
two years and this year is the 41st year
of hosts the show takes place in the
sprawling Fierro Milano in row to the
northwest of the city the first time you
go it seems overwhelmingly large and the
complex of halls itself is over a
kilometer long at the core of it for me
are the coffee halls this is where
manufacturers of coffee equipment come
to show off no expense is spared as they
build massive booths one part sales one
part puffing their chests and showing
off some booths were basically mini
factories built to show the latest and
greatest in packing or roasting
technology for as long as I've worked in
coffee hosts has been the event that
manufacturers have used to reveal new
products this year is no different I was
there to help launch the project that
I've been working on with Victoria
Arduino called the Eagle one but I'll
cover that in depth in a different video
while I was here I couldn't miss the
opportunity to slowly work my way
through the holes to see what is new and
interesting there were quite a few
terrible robots and it seems that a
certain style of espresso machine that
probably is traced back to Kay's Vanda
vest and well it's become incredibly
commonplace
there's also been a leap forward in the
complexity of some of the espresso
machine interfaces that aside there were
a few interesting things Keira Molly had
an induction powered espresso machine
that didn't have a traditional boiler in
it right now it's just kind of a
proof-of-concept a technology rather
than a product but it will be
interesting to see what they do with it
in the future La Marzocco had several
new products and prototypes their new
Swan grinder generated quite a lot of
attention it was notable because you
control the number of rotations of the
burr to set your dose and they'd also
come up with an interesting way of
deionizing coffee particles to get rid
of the problems that static cause has
coffee leaves the birth their new Swift
mini grinder for home was interesting
the Swift mini had a neat little
approach to grinding filter coffee where
you moved the top half of the ground
earth to have it miss the part that has
the impeller that doses and tamps for
you
Marconi also had a few new grinders
including a new grind by weight grinder
and a bigger grinder that seems aimed to
compete directly with Matz's Robo there
weren't a lot of domestic products
launched at the show because it just
isn't that kind of show
there were a few things that might pop
up in future videos in the near future
there was one more key highlight of my
trip to Milan and that was getting to
see the new Starbucks reserve roastery
I'll tell you about that experience
right after I tell you about this video
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this video now the idea of Starbucks
selling espresso back to Italy is an
interesting one the biggest advantage
they have coming in to Milan is that
they have built a vast stunning roastery
in the heart of the city it's
unquestionably beautiful as are all
their reserve roastery spaces this was
the first reserve store that I had seen
though where I'd noticed the focus was
shifted away from really any kind of
takeaway coffee they want you to stay
and linger in the space to watch to
engage the entire team were incredibly
friendly welcoming helpful and generous
with their time to answer my many
questions
Starbucks worst coffee with a different
philosophy to me for they appear to be
executing their vision very consistently
it wasn't just tourists that I heard in
the space either I heard a lot of
Italian being spoken especially from the
people talking to the Roasters as they
worked as I said I'll be sharing more
about the Eagle one project that brought
me to Milan in the first place but for
now I'll say thank you so much for
watching and I hope you have a great day
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you
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