STORAGE NEEDS JUST KEEP GROWING, AND GROWING.
>> HERE’S THE PROBLEM WITH STUFF.
YOU NEED A PLACE TO PUT IT.
WITH E-COMMERCE AT AN ALL-TIME HIGH, THE DEMAND FOR STORAGE HAS
SOARED TO A $40 BILLION BUSINESS WITH 60,000 FACILITIES
NATIONWIDE.
>> BECAUSE INDUSTRIAL REAL ESTATE SERVES SO MANY PURPOSES
THAT ARE ESSENTIAL IN THIS PANDEMIC ECONOMY, IT HAS BEEN A
BRIGHT SPOT IN THE COMMERCIAL REAL ESTATE INDUSTRY.
STORAGE FITS INTO THAT.
>> PLUS, THEY ARE INEXPENSIVE TO BUILD.
ADD TO THAT AN APARTMENT BUILDING BOOM AND YOU HAVE A
PERFECT STORM.
>> IF IT’S NOT GOING TO FIT IN YOUR CAUSE I, IT’S GOING IN A
STORAGE UNIT.
>> BUT WAIT, THERE IS A NEW KID ON THE BLOCK.
OR MAKE THAT TUCKED AWAY IN AN INDUSTRIAL PARK.
>> STORAGE WITHOUT THE HASSLE.
IT’S VERY SIMPLE.
YOU CALL US, WE COME GET YOUR STUFF.
WE WRAP IT UP AND TAKE IT OFF SITE.
>> HE IS THE OPERATIONS MANAGER IN THIS FRANKLIN FACILITY.
>> YOU CAN BOOK ONLINE UP UNTIL 6:00 LAST NIGHT FOR AN
APPOINTMENT TODAY.
WE SCAN IT ON THE TRUCK.
WE SCAN IT AT THE FACILITY.
AND FINALLY IT GOES TO A LONG-TERM STORAGE LOCATION.
>> MAKES FACE AND HEARD THE BOSTON MARKET IN 2019 -- MAKE
SPACE ENTERED THE BOSTON MARKET IN 2019.
>> WE HAD THE TRUCKS AND WE WERE LOOKING FOR OUR NEXT GROWTH
OPPORTUNITY.
WE HAVE GROWN 240% IN 2020.
>> THE PANDEMIC IS CONTRIBUTING TO THAT GROWTH, WITH PEOPLE
MAKING SPACE FOR HOME OFFICE OR RELOCATING.
>> THE PRICING IS COMPETITIVE AND COMPARABLE TO SELF STORAGE.
YOU NEED AN END TABLE?
WE WILL STORE IT.
MATTRESS?
WE WILL STORE IT.
>> WASHING MACHINE?
>> WE WILL STORE IT.
>> WE HAVE TECHNOLOGY.
WHEN YOU STORE SOMETHING FOR THREE OR FOUR MONTHS, YOU
WONDER, WHAT CONTAINER WAS THAT IN?
>> THERE IS TECHNOLOGY FOR THAT.
>> WE CAN TELL YOU WHAT YOU STORED ON THE APP.
WE WANT TO MAKE SURE IT IS A POSITIVE EXPERIENCE FOR YOU AS
WELL.
>> IS THIS YOU?
>> THIS IS HOW MY CLIENTS FEEL.
THEY FEEL TRAPPED BY THEIR CIRCUMSTANCES.
NO MATTER HOW HARD THEY TRY, THEY CAN’T GET OUT.
90% OF MY CLIENTS ARE AGE 45-75.
>> LAURA MOORE FOUND A CLUTTER CLARITY TO HELP PEOPLE NAVIGATE
LETTER.
SHE IS SEEN FAR AND WIDE ON YOUTUBE AND IN WEBINARS.
>> WHAT IS CLUTTER?
LET’S GET THAT CLEARED UP.
CLUTTER IS WHAT NO LONGER ADDS VALUE TO YOUR PRESENT LIFE.
YOU CAN HAVE A VERY MESSY HOME WITH VERY LITTLE CLUTTER AND A
PERFECTLY ORGANIZED HOME AND 80% OF IT IS CLUTTER.
>> HER CLUTTER CLARITY FOCUSES ON FOUR CRITERIA.
>> WHAT IS LOVE?
NOT LIKE A LOT, BUT I LOVE IT NOW.
USE, I USE IT NOW AROUND A YEAR.
LOVE, USE, SPACE.
IF I KEEP THIS, I HAVE ROOM FOR IT.
AND LIFESTYLE.
YOUR CURRENT AGE, YOUR CURRENT HEALTH, YOUR CURRENT HOBBIES,
YOUR CURRENT AESTHETIC.
>> TAKE THIS DECADES-OLD DRESS THAT BELONGED TO A CLIENTS
MOTHER.
>> THIS IS LEANING TOWARD CLUTTER.
SHE THEN GOES INTO THE QUESTION OF ALL RIGHT, I CAN LET THIS GO
NOW.
THE SECOND SERIES OF QUESTIONS IS HOW TO LET IT GO IN A WAY
THAT FEELS GOOD.
>> THE FEEL-GOOD DECISION?
PASS IT ON TO A RELATIVE.
>> YOU WANT TO MAKE THE GOAL NOT JUST TO GET RID OF YOUR STUFF.
YOU WANT TO ENSURE A PROCESS OF DECIDING WHAT TO DO WITH YOUR
BELONGINGS.
>> HERE, MORE FACES A DILEMMA OF HER OWN, WHAT TO DO WITH THIS
WONDER WOMAN CAKE PAN.
KEEP, THROW, GIFT?
>> HERE I AM, A PROFESSIONAL ORGANIZER.
I HAVE MISPLACED SOME PIECES.
THIS IS CLUTTER NOW BECAUSE I CANNOT MAKE THE CAKE AS I
SHOULD, AND NOW I NEED TO MAKE THE TIME TO GO ON GOOGLE, FIND
THESE PARTS.
IS IT REALLY WORTH THE TIME AND ENERGY?
>> THAT DEPENDS.
DOES SHE LOVE IT?
>> I DO.
I LOVE IT.
I USE IT.
I HAVE SPACE FOR IT.
IT FITS INTO MY LIFESTYLE.
>> THEN IT’S A KEEPER.
>> LAURA MOORE ADMITS SHE DOESN’T ALWAYS PRACTICE WHAT SHE
TEACHES.
SHE SAYS THE WORK IS IN THE DECISION-MAKING.
IF YOU CAN TRUST YOUR DECISIONS, THEN YOU DON’T HAVE TO LIVE WITH
REGRET AFTER GETTING RID OF SOMETHING.
SHE SAYS PEOPLE GET TOGETHER ON ZOOM THESE DAYS TO DE-CLUTTER.
A VIRTUAL ’STUFF’ SUPPORT GROUP.
UP NEXT, THE COLLECTOR