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so I'm kind of excited about breaking
this down and showing you guys some of
the techniques that I used to create
this product commercial what's up guys
and welcome back to the channel now
whilst I was actually filming this
commercial it was a bit difficult to get
the behind-the-scenes shot as I went
along so I decided I'm gonna come back
to it and I'm just gonna set it up again
and break down the key shots that were
used in the video and show you how that
was done so without further ado let's
get right into the studio which is over
there yep alright so what I'm gonna do
first is actually baseline I'm gonna
break down everything from scratch and
then build up and show you where how we
got to where we got to and my thought
processes along the way I so imma catch you
there, okay guys so the first thing that I
want to do in here is the baseline
everything base line the environment and
the ambient light that is coming through
into this space so as you can see behind
me I've got some big windows when it's
very bright outside then there's a lot
of light coming in but that light isn't
constant you know it's always it's all
over the place depends on what's
happening with the cloud cover and that
kind of thing so if I'm gonna be
shooting in here al day I'm gonna need
to make sure that the lighting is the
same the whole way through and I can't
control what's outside so I'm gonna do
is block these off with these blackout
blinds okay so now that we've gotten rid
of the external lighting that we cannot
control I'm going to take you through
the light setup that I have in here for
the shoot itself so over here we have
aputure 300 D with strip box or the
softbox that's a strip box over here we
have
the 120 D with a softbox and for my
background lighting we have a panel LED
that's gonna be lighting up the
background so at the moment I still have
the overhead light on and I'm gonna
attempt to show you what I'm getting
here on here so that's with the overhead
lighting on and that's the view that I'm
getting so now I've taken of the room
lighting and we just have clean
controlled lights so the background
light or the backlight is the first one
that we've introduced now we're gonna go
on to the second light which is the room
light over here on the 300 D in the strip
box and that's what we have and just
keep an eye on the image on the screen
about how it's changing the next one
we're gonna go and so is the key light
and for that is the 120 D in the softbox
and that just brings the whole image
together here so now I just want to take
you through the general setup and the
choices now this is on a pink background
and you can see the background is about
four feet away from the actual
foreground and the desk and it's being
lit by this panel light right here and
we're using a pink background because
that is part of the brand identity for
the product that we are shooting for so
if you have a look quick look on their
website I'll pull it up right now we're
a bit of a quick look on their website
you know pink is one of the dominant
color within their brand also on here we
have a Plexiglas that's for the
reflections introducing your reflections
and what it does actually also helps to
protect this cardboard bit here from
spillages as we can see over
here it's easily contaminated by any
spillages or anything like that so we've
got the products that we're going to be
shooting today
over here handy so that we can just
switch them in and out as required we
have the turntable over there that we're going
to introduce at some points where we
need to rotate these so all this is
sitting on top of an Ikea tabletop
pretty cheap IKEA table top here which
is sitting on a bar table now this
little bar table here is adjustable and
it can go up and down it makes your life
a hundred times easier okay so before we
go any further I'm gonna give you a bit
of advice try to get
somebody else on hand try to have
somebody else helping you with shoots
like these because when you're busy
trying to get the framing right trying
to get a technicals trying to get the
lighting just right making sure that
everything is in frame and technically
correct it's hard to notice like you
know there's a smudge on the bottle
until after you go into post-processing
that is not a good thing so yeah always
try to have a extra pair of hands on set
don't make your life a lot easier in the
long run okay so in terms of camera
equipment I've got the Canon 1dx mark ii
fitted with the 100mm macro lens
upfront and this is all sitting on the
Rhino slider with arc and motion that's
sitting on two tripods at the moment so
I can always adjust the height at this
setup depending on what I want to do
also on board we have a transmitter a
video transmitter so I can have an
external feed I can have a remote feed
over here and basically it just
replicates what I've got on the
main monitor here so if I need to go
do any adjustments over here for example
I can have this here with me and I can
move it along and we can get the job
done a lot quicker I'm just going to
demonstrate how we achieve the first
shot the first shot it was a backlit
shot to begin with we introducing the
product and we get the rim light on the
side boom and as it slowly turns so I'm
turning this and it slowly turns and we
can see the slither of light as it moves
from the back to the front of the bottle
and then we introduce the key light and
we light up the whole product and that
was the introductory shot okay so for
quite a majority of the shots we had the
push in and the pullback shots basically
Just have the slider moving backwards
and forward into the products and we get
in a nice close-up shot now the lens at
this point is set to autofocus so we get
perfect focus at all times that's what
we're using in this scenario so the rain
started coming right now as we speak and
you probably can hear it but anyway just
a quick tip here is that try and do your
clean shots early up in the shoot and if
you got any messy shots where product is
spilling or pouring then we're gonna
leave those ones
until later on in the shoot so that you
don't mess up your nice set at the
very beginning and then you can't get
the shots that you would have needed
we had the shot of this sound of this
plant this plant is actually one of the
ingredients for one of the products and
we showcased that by having the plant
spin whilst we did a slow tilt down on
this one now as you can see on the
monitor the monitor is showing that to
me in that position this is where this
table comes in handy so what I'm gonna
do now is push the table down so that we
get this shot exactly where we need it
in frame now as I say before I'm looking
at my external monitor I'm looking at my
remote monitor so I can know when I need
to stop going down so that's how quickly
we were able to transition into that
shot now this is so useful for making
minor adjustments know I'm realizing I
have to pull this background up slightly
so I can get that outta the frame and go
back here and we have the shot spinning
as before I'm like I said what's his
spin and what I'm gonna just do is just
give it a little tilt down one try let's
give it a couple of attempts
okay and and that was it so a bit of
trial and error see depends on how the
flow is rotating get a few shots so that
you have choices in post-production
This other shot quickly was not
complicated at all all we did was put it
in the frame and we just shook the tree
shook the bush shook the shrub a little
bit and that was it for the sprinkling
shot essentially what we did was fill
this product up to the brim set the
camera to 120 frames per second and it's
currently going back and forth on the on
the slider over there and so what we
wanted to do is as it was pulling back
then we would have the sprinkles and we
would have the slow-motion sprinkles
okay so the second shot of the the herbs
falling into this into this bag is
essentially the same as the last one
shot and 120 frames per second to give
you that slow-motion effect now the other
shot within the sequence is this
drawstring bag and now this was shot in
4k resolution because I wanted to add
some extra motion within post-production
so what we have here is this simply the bag
and we get in a nice tight close-up shot
this almost macro shot and we just zip
the bag together
save the back tight and then input in
post-production what we did was zoom in
even further without 4k footage and we
added a bit of rotation as we did a
push in digitally okay so the next shot
that I want to show you guys is there is
the explosion and we've attached this
with velcro to the bottle put it on on a
magic arm clamp that clamped to the to
the bar that's currently holding my
second camera and you can also see that
there's a hole in the bottom of the
bottle as well so we've got a product
inside we've got it upside down and then
this was a lot of trial and error as
well so I say it's a matter of
unscrewing this oops there we go to
trial and error but unscrewing that as
far as we could go without it falling
off making sure that everything was
straight and it was lined up into the
camera giving it via a stick a
gentle nudge
without shaking the whole system
obviously so it was just a little
motivational nudge
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again trial and error how to do this a
few times just to get the perfect
explosion as well so as you can see it
was a it's a bit of a fiddle but in the
end it works essentially that's the
explosion shot okay so this next shot
was kind of experimental um I'm not sure
if it was absolutely necessary for this
but I decided it was something I wanted
to try something that I had in my head
and it looks cool so I ended up using it
in the video anyway so what it is I'm
using my other Flex
LEDs its a bicolor LED mat, mat light with
one stop of diffusion and on here so
what I've done is I've put the Plexiglas
on top just sitting on it like that and
applied the product so put the product
on top and what we can see happening
along here
is that we have a nice little glow
coming from below and I think that looks
pretty cool actually so for this shot
where I had the the candles being lit
which was a reverse shot so I lit the
candles and blew them out and then I
reversed that in post-production so it
looks as if the candles were being
ignited on their own I use that for
this shot so this is quite warm
underneath here like I say bicolor LED
and I've just turned it down to a warmer
temperature so that is a bit of a
contrast from the overall day light
temperature color that is happening
in the ambient environment here
Ok so this shot was probably one
of the most fun shots to do it was a lot
of trial and error and there was a
couple of things to consider so the idea
was to push it into frame and hope that
two things happen that the label is in
the correct orientation and two it's in
the correct focal plane so it's just
spot-on where the focus is yeah after a
few attempts a few to many then yeah we
got the right one but that was
essentially how that was shot here's one
of the cool things about having an
external
remote monitor as well is that I'm here
and I can just do this until I get it
right
and I'm checking I'm checking to see my
positioning is is correct or not
so this this shot actually stood out
this is one of the shots that stood out
in this in this video I'm just gonna
kind of show you how I achieved that
now I'm gonna use the turntable but this
time I'm not going to turn it on so
we're gonna grab the turntable put him
in the middle just gonna rest this on
top of here I'm gonna do this manually
but we'll see the results so look at a
moment we have a turntable sitting below
that's gonna give us our freedom of
movement and we've got the Plexiglas on
top so we're just gonna put them to the
starting position as to where where
where they started cause we're gonna have
the product showing as one so we're just
seeing one so it might have to make some
minor adjustments along the back here so
that we're not seeing the products at
the back so it starts off at one and
then as we spin they come into focus and
we have sort of a parallax reveal if you
like so the beauty about not having the
turntable switched on is that the
turntable was really slow so this I can
do it manually and I could achieve the
speed that I want in real time so I'll
just bring it around like that voila
job done okay guys that's it that is the
breakdown that is the behind-the-scenes
of how I put together this little video
I hope that it was useful to somebody
out there hope that somebody learned
something from it if you enjoyed this
video then do hit the like button and
consider subscribing to the channel
because I'm gonna be bringing more
behind the scenes of this kind of stuff
I might even bring a behind the scenes
of the editing process for this but
we'll see how that goes but for now I'm
gonna leave you with the video and then
I'm gonna catch you guys on the next
video peace
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