- Hi, I'm Brian Rose,
the founder and host of London Real
and creator of the Speak to Inspire workshop.
If you haven't already, go ahead
and download the workbook below this video.
It teaches you the ancient Greek structure
for creating persuasive speeches,
which will serve as the perfect foundation
for this video.
Today, you're getting a behind-the-scenes breakdown
of my highly viewed TED talk
called Why I Left Millions in Banking
to Inspire Millions Online.
You'll discover the three most important techniques
I used to create what I call
the most important 16 minutes of my life.
The speech that turned me
into a key person of influence.
By the end of this video
you'll know the secret to persuasive speaking
while being your authentic and real self.
So if you're in a career
but you aren't landing the opportunities you want,
or if you're a speaker who can't
break through into the lime light,
or even if you're an entrepreneur
struggling to get clients and customers
for your business, then stay tuned
because this video will help you
become a powerful speaker
who can take any stage
and turn strangers into your most loyal customers.
In video one, you discovered
the four big ideas you can use
to deliver an award winning speech
to nearly any audience.
We took four of London Real's most inspiring guests
and uncovered how they use their big ideas
to stand out from the crowd
and gain global recognition.
Even the most charismatic body language
or captivating stories can't compare
to the power of a compelling idea.
If you haven't watched video one,
then go back and do it now.
It serves as the baseline
for everything you'll learn today.
In this video, you're getting
a never-before-seen look
at the exact techniques I used
to deliver my TED talk that was viewed
over 275 thousand times.
This 16-minute talk did more for London Real
than the 500 hours of content
that I released in the previous years combined,
and it turned me into a key person of influence.
The opportunities that flowed into my life
afterwards were unreal.
High-level personalities approached me
to interview them on London Real.
Big name entrepreneurs reached out
wanting to collaborate on new business ventures.
And tens of thousands of inspired people
wrote in saying how I changed their lives.
Knowing how to articulate your big idea
into compelling speeches that create impact
can earn you incredible opportunities.
And the biggest secret to unleashing your influence
is learning how to speak persuasively
while being your authentic self,
which is what you're going to learn right now.
But it's not as easy as it sounds.
If you want to get ahead today,
you need to speak with influence
while coming from an authentic place
that's real to you.
Without the right mix
you'll either lack inspiration
or come across as unnatural.
It's a challenging balancing act
that only the world's greatest can achieve.
So how do you pull it off?
Well, authenticity doesn't magically happen
after waking up one day.
You can't meditate until your ego melts away
leaving you with nothing
but your authentic self.
In fact, it's quite the opposite.
Authenticity is how London Real
attracts a passionate following of people
who buy into our mission.
It's why Simon Sinek became a global phenomenon
when he got on stage and spoke about
how great leaders inspire action
with over seven million views.
It's how Dorian Yates is watched over a million times
when he shares the truth
about how steroids affect your body.
It explains why Elliott Hulse
has amassed a loyal following
of over two million fitness fanatics
who strive to be their best every single day.
It reveals how Dan Pena has an army
of inspired men and women
who travel to his private castle in Scotland
just for the chance to be in Dan's presence.
And it's why Gary Vaynerchuk receives
invitations to speak at huge conferences
while people fly in from all over the world
just to hear him talk.
Authenticity paired with incredible speaking skills
is what makes these men so inspiring.
It's the secret for turning strangers
into your most eager fans and customers.
Now here's the truth most people will never learn.
Being authentic takes practise.
Inspiring figures appear authentic on stage
because they practise until it looks that way.
A mentor of mine once told me something
I'll never forget.
If you sound rehearsed,
then you didn't rehearse enough.
Which leads perfectly into the first
of three methods I used
to deliver my TED talk
that can help you give powerful
and authentic presentations
that lead to better opportunity
in your career.
This is the key to absolutely
crushing it in the board room
or inspiring thousands from a stage.
Are you ready?
All right.
Let's get started.
The first point is this.
Intense preparation is crucial.
Everybody saw my TED talk
but nobody saw the hard work
that went into preparing for it.
Eight weeks of military style rehearsing
is what I put myself through
for this one moment on stage.
I probably rehearsed that talk
from start to finish over 250 times.
I would walk around my neighbourhood
near Primrose Hill at night, after work,
repeating it to myself over and over again
until it was practically tattooed in my brain.
People would see the strange man
mumbling to himself in the dark
and immediately run the other way.
It was crazy but I knew it would pay
huge dividends on the day of the speech.
But the number one best thing I did
to prepare for my TED talk
was by recording myself on camera
and then re-watching it.
I set the camera up floor length
so I could see my entire body from head to toe,
in order to record my body language
as well as my words and my tonality.
Honestly, I hated watching myself.
We all do.
It was so painful.
I didn't want to do it.
But I also didn't want to blow
this incredible opportunity.
So I forced myself to sit through it
watching what I thought was a piece of garbage
over and over again.
I locked myself in a room
and must have done this 30 different times.
But doing this revealed
every single one of my flaws.
There were mistakes in my speech,
body language, vocal tonality,
and literally everything else
that would kill my influence.
But each time I recorded myself
I would always improve.
I would rewrite my speech,
fix something in my delivery,
include pauses, add more humour,
nail the timing, and I would do this
over and over again.
This was the most painful, awkward,
yet effective method for mastering
my influence and presentation.
Nobody wants to watch themselves
because we are our own harshest critics.
And honestly, most people aren't willing
to step into that painful place,
which is unfortunate because the amount
of growth and potential they're missing out on
is tremendous.
If you can re-watch yourself
delivering your presentation
over and over again,
you'll gain a serious advantage
over other speakers, who are too afraid
to step outside their comfort zone.
You will catch your flaws
before anyone else does.
This gives you time and space to iron them out
and really make your presentation perfect
before taking it to the stage
or to the boardroom.
This helps you nail your delivery
and give you confidence knowing
you deserve to be on that stage.
This leads perfectly into point number two.
You must speak slowly.
People speak fast when they think
what they have to say is not important.
How many times have you caught yourself
speaking faster trying not to waste
someone else's time?
You believe people won't find you interesting
and fear being ignored or rejected.
And deep down, this can stem from thinking
you are not important.
So you speak fast to cover it up
and hope people don't find you out.
Look at some of the greatest orators in history.
Martin Luther King and Winston Churchill
are great examples.
They both spoke slowly
and added extended pauses
during their delivery.
They also inspired the biggest changes
this world has ever seen.
And even the past president of the United States,
Barack Obama, is a master at this.
The one person who speaks as slow as he wants
is the President of the United States
because he knows you're not going anywhere.
And that's the same mindset
you need to have.
Speaking slow is a sign of high value.
It's one of the best ways to sub-communicate
that you are a high value speaker
and that what you're about to say
is important.
This will show your audience
that you are confident
in the point you are making.
This makes your audience hang on your every word
giving you their fullest attention.
And lastly, the key to all of this
is getting into the right mindset.
The mindset for world class inspirational speakers
isn't commonly known.
It's not your typical "I can do it" mantra
we've all heard before.
It's something much more specific.
It only applies for an influential speaker
who wants to nail their presentations
and inspire the audience
to believe in every word they say.
And that mindset is this.
Your audience wants you to win.
Your audience wants you to do good.
Your audience wants to believe in you.
The biggest thing holding most speakers back
is believing the audience is out to get them.
Too many people are making the mistake of thinking
they need something from the audience.
You need their acceptance.
You need their approval.
You need their praise.
Because without these things
you're not good enough and can't be happy.
This is the exact reason
why being your authentic self is so hard.
Authenticity isn't about getting anything
from the audience.
It's about giving.
Mediocre speakers focus on themselves.
Great speakers focus on the audience.
And funny enough,
the audience didn't come for you,
they came for themselves.
They need answers, they need confidence,
they need motivation, they need inspiration.
They want a voice to tell them
what they need to hear.
And it's your duty
to be the voice they need.
When you make it about your own success
and seek an approval,
you fail in the long run.
But when you take yourself out of the equation
and make it about their transformation, you win.
Now, here's what to do to get into this mindset.
Before you give your next presentation
I want you to go around to the entire audience
and talk to every single person you can.
I did this before my TED talk.
You can do this while everyone's showing up
to the venue or during break times.
I want you to introduce yourself
and then figure out why they're here.
The more you hear people speak,
the more you start tapping
into your own relatable self.
You start seeing them as individual people
with their own goals and dreams
instead of one giant faceless mass.
This helps you relate to your audience first.
You'll discover what you have to say
can truly help them.
And when you tell them you're going to speak,
they'll light up with enthusiasm
and wish you the best.
By the time you take the stage
you're not thinking about yourself,
you're thinking about all the very real people
you just met.
All the stories you heard,
all the different problems they're facing.
You'll finally realise your audience
is looking for the very thing
you've prepared to speak about.
And if you've practised
articulating your thoughts with precision
while structuring your message to be persuasive,
then all you need to focus on
is delivering a heartfelt presentation
that inspires your audience
and creates deep impact.
Because in that moment
it's the only thing you care about.
Do this before every speech
and you'll never fail
to inspire your audience again.
Let's do a quick review of what we learned today.
First, we discovered the little known truth
about speaking with authenticity.
You don't achieve it by doing less.
You achieve it by doing more.
Then, I revealed three powerful methods
you should use in your presentations
to become a key person of influence
and create a deeper impact on your audience.
This can open numerous doors in your life,
like better promotions, bigger speaking gigs,
or a wave of loyal paying customers
for your business.
In video three, we're going all in
and covering the six main foundations
you must master if you want to become
an inspirational speaker that creates
a real difference in the world.
And as a bonus, I'll teach you
the number one principle
to effective storytelling
that can captivate your audience
and make you the most entertaining speaker
they've ever heard.
This is all based on our new
Speak to Inspire programme,
which is designed to help you
speak like the greatest guests on London Real
in only six weeks.
I'll talk about it more in video three.
Before we go today, I want to give you
a little challenge.
I want you to record a one-minute head-to-toe video
and post it in the Facebook group.
But the twist is I want you
to speak slowly.
Share something you're passionate about
but do it slowly.
I want you to practise speaking
with the mindset that what you say matters.
Go to comment on three other people's videos
after you upload yours.
I'll be in the group myself
watching your videos and leaving comments
on the very best ones.
So go post your video now
before everybody else gets a chance.
If you know anyone who wants to speak
with more authenticity,
give them a hand by sharing this on Facebook
or sending them a link directly.
But for now, I want to leave you with this.
Think about one inspirational speaker
who's had the greatest impact on you.
Go back to the time
when you first came across this person
and heard them speak.
Whether it's on stage, in a video, a podcast,
or even a one-on-one conversation.
Now ask yourself.
Did this person inspire you
because they were famous, rich,
or achieved a lot in life?
Most likely not.
Is it because of something they said?
Closer but not quite there yet.
Is it because of their conviction
in what they said?
Bingo!
A big part of an influential speaker
is not what you say but how you say it.
You must believe in your message
before anyone else can.
That's the power of being authentic.
Imagine what your life would look like
if you spoke from a more real place.
How would audiences react differently to you?
How would your boss respond to you?
How would you feel about yourself?
I can assure you more people
would start listening and start believing in you,
which means more opportunity, more recognition,
and more importantly,
a deeper purpose in your life.
This can all be yours
and I'll tell you how very soon.
I'm excited for you and can't wait
to see you in the next video.