let's face it 90 percent of internet startups will fail
within their first year and in fact the majority of facts are made up on the
spot and so i'll probably bet that more than that will actually fail and today i
want to talk about how you can fall into the 10 percent the 10 percent
who are actually successful the 10 percent who don't give up after a couple of cold
calls or trying to sign up a client for a couple
of days and realizing they actually have to put in some kind of work and
then move on to shopify drop shipping or some other kind of internet business
model now guys um if you don't know me my name
is jordan plattson i am the owner of affluent.co which is a multi-service
digital marketing company here in the uk and we've worked with and have generated
millions in new revenue for businesses all over the globe from local brick and
mortar to big corporate companies we also own the
affluent academy which is the uk's fastest growing
internet training program for agency owners also the
only to actually guarantee people our members
that they will sign their first or their next client within 30 days and i'm not
saying that to gloat or to make you buy the academy i'm
saying that to give me credibility in this because i
know how to manufacture successful agencies and i know what it takes if you
want to get into social media marketing for you to be successful and to be that
10 and move away from the masses who actually fail within their first
year and move on to something else by the way guys if it's loud today
apologies the doors are open it's so hot in here it's like
31 degrees in this room my house is like a glass greenhouse and the uk isn't
built for air con which is great it makes for miserable recording
but this is a really really important video especially right now
when um when we've just came out of the global pandemic we haven't come out of
it but we've still got the situation businesses are advertising more than
ever we've just been announced that we're falling into a
uk-based recession and so people are looking for opportunities people want to
start companies and it's incredible to see
how many young people are starting internet-based businesses
but so many people are getting it wrong and the problem
is is they're missiled the problem is is they don't have the correct
expectations when they're first starting out we live
in this instagram culture now where people see the lamborghinis they see the
nice cars they see the nice elaborate lifestyles and they think
it's easy to achieve because it's easy just to search and look for your feed
and see all of that again and again because people only show the good shit
on instagram and that's the problem people don't have the right expectation
and today i want to tell you the truth i might
tell you some things in this video that you may not want to hear
and if you're not happy with that then you can go watch somebody else who's
going to sell your dream i'm here to give you a real opportunity i'm here
to tell you what it really takes to be successful because
believe me i have gone through this shit and i have dragged myself through the
trenches i've been in over five thousand pounds worth of debt i have been
depressed before i started my sales jobs i
worked my way through the corporate sales ladder realized that money wasn't
the route to all happiness realized that i needed to work for
myself and get that freedom and i'd built my business to six figures on a
monthly basis to where it is today within three years of launching that
company now the first thing you need to understand
is that you are not going to get rich quick it's easy to
think that you're going to sign up five clients in your first month the reality
of it is you're probably not going to you're
going to have to put in work because this is a real business at the end of
the day digital marketing is not some new
industry which has been invented within the last couple of years by tai lopez
the term smma is but it's just literally been invented by
gurus marketing has been around for years and years and years tens of years
before social media we had tv advertising we
still have that before that we had bus advertising and physical
advertisements so marketing agencies as a business model
is something which has been tried and tested for a long period of time now
it's only recently over the last couple of years
come to social media and paid advertisement online which is
without a doubt a colossal opportunity especially now
with what's just gone on in the world where companies realize more than ever i
think the statistic was that we have aged 10 years we've progressed 10 years
quicker than we would have done and with e-commerce and online business models
because of the fact that when local brick and mortar companies shut recently
businesses realized they needed to adopt some kind of online model and so
there is no doubt that the opportunity for marketing agencies
is greater than ever right now but people need to understand that there's
going to be a lot of work that you need to put in to actually do this and so
you need to understand that to be successful within your agency
you're going to need a lot of self-discipline you're going to have to
work at times and when you really don't want to be
working if you've just been rejected by someone or you just had a day
a really shit day of cold calling it hasn't gone to plan you're not going to
want to work the next day you're going to want to take a bit of time off
but that self-discipline is what will drive you forward that self-discipline
is what will separate you from the other people who just give up when i first
started i remember it like yesterday i was waking up at 5am every single
morning i'm not saying you have to wake up at 5am i read this book
called the miracle morning by hal elrod i recommend it all the time
and it just changed my mindset around mornings i was not a morning person
before this i wake up at five and it would be my
self-development time until work i'd start work at about nine i'd read books
i've watched youtube videos and i'd fill all the knowledge gaps that i had around
the industry so for example i give away more content for free on my youtube than
the majority of people have you pay for go watch my youtube content you'll be
able to learn the stuff you need to learn
to sign up clients just from my youtube i guarantee you that
so spend the mornings doing that start learning in that time do what other
people aren't prepared to do so you can have what other people
can't have then on my lunch time i would call up companies i would start cold
calling i'd build up my lead list on my lunches as well
so i call up companies on the way homes i would call up companies as well and
then i would have meetings in the evenings with companies who were
actually open so restaurants gyms dentists
local brick and mortar companies and i signed my first two clients within two
weeks and i quit my job because i replaced my
outgoings that's another thing i say a lot of people
quit their job get too happy right it's like yeah i'm starting an online
business and it is exciting and it is cool but you don't want to
jump ahead you don't want to quit your job and then have your outgoings and
you're working on unnecessary pressure you want to be
enjoying this process and so replace your outgoings first before you quit
your job just trust me on that one it's just going to put you
in a much better mental state but then when i quit my job i had to carry out
even more self-discipline because i didn't have a boss looking over my
shoulder saying jordan if you don't stick to those numbers you're going to
get the sack i became my own boss as will you you are
your own boss you're your own manager you're the person that has to instill
that discipline on yourself and so you have to work more you have to
work harder when you're working for yourself
than you do in the job right because you've got all these external
distractions you're suddenly an entrepreneur you're suddenly networking
with people and you're able to take a wednesday off if you want to but you're
not going to because you want to be successful okay
if you have a couple of shit days cold calling you're going to get back on the
phone the next day you're going to pick yourself back up
and so i continued working really hard it was doing between 12 and 16 hour days
for around three months i scaled up to five figures on a monthly
basis on my agency very quickly and it's only because of that self-discipline
that i had it's only because of my ability to stick
to sales targets and not take no for an answer and to have resilience
and to actually accept and this is partly because i had previous sales
experience and i'm giving you this knowledge now
it was it's something that you are going to get more no's than yeses
you have to accept you're going to get more no's and yeses i've got some of the
best sales scripts in the entire industry i can confidently
say that that's why we guarantee results for people
but it doesn't mean that you're going to use those scripts on every single
company and they're going to say yes to you
the majority of people will still say no but once you accept that and embrace
that you'll actually learn to enjoy that failure
because you'll take something from every single rejection that you get
and so stick to daily sales targets you hear me say this on my youtube all the
time and so many people be like okay jordan
change the record but then people aren't doing it call 20 new
companies every single day 10 to 20 new businesses
every single day keep it realistic it's gonna take you around four hours every
day stick to that over the course of a
couple of months and you literally cannot fail it's like youtube if i make
videos every single week i physically cannot grow not cannot stop
growing this channel it's just consistency over time as long
as you're not completely screwing up your outreach as
long as you're following a method that actually works
you physically cannot grow within your agency unless you stop
outreaching which is what people do and they give up and they lie to themselves
and say yeah i'm still reaching out to a couple of companies and when you ask
them it's like five new companies a week so stick to your sales targets
religiously that is the number one most important thing which is going to make
you successful within your agency because
this is a sales based industry and sales can be uncomfortable
and go go over to my youtube and watch any of the videos i've got on sales any
of the videos on cold coin believe me when i first started when i started
working in sales i was shit scared of cold calling i was absolutely
terrified at the prospect of sitting in front of another business owner and
pitching my service so you're not alone in feeling like that
but it's corny and it's cheesy it only gets better over time with sales
so stick to those targets and keep that
self-discipline and be resilient to the fact that you
are gonna get rejected you are gonna be told no more times than
you were told yes and actually you'll end up enjoying
those notes as i said when you actually embrace that now one of the biggest
mistakes that failing agencies make is that shiny
object syndrome it's having their fingers in so many
different parts it's the inability to stick to one method that actually
works because believe me now i'm not the only person in the world
that has a script or a strategy that works for signing clients
be arrogant to say that that would be ridiculous there are a thousand
different ways that you can sign up clients
but the mistake i see people make and even people within my own age within my
own community is people will try out one cold call
script here and then they'll change it and then fight and then
five cold calls later they'll change it again and then when they've got a
meeting they'll use a different script every single time
and they don't ever give anything the amount of time it actually
requires for you to master it for you to work your way around that script
there are so many different scripts out there that'll enable you to sign up
meetings and to actually get clients paying you
in your bank account but you need to stick to one so when you're first
starting out pick one person who is successful within
an agency model i don't even care it isn't me but i would hope that it would
be because you're watching this video right now
so if you're absorbing my content all the content that i have on youtube
will enable you to sign up a client a 15-minute agency book the affluent
academy if you really want everything go have a look at all the student
student success interviews the people that are successful the ones that stick
to one method the people that are successful what
people who give something enough time to actually master it and to actually
get their head around the script to actually
not just be saying words but actually master the tonality
and understand the reasons behind why they are saying what they are saying
okay to adapt their script their tonality to
master that and so pick one person who has been
successful in the industry and follow their shit follow their
strategy and don't deviate don't buy into other shiny objects don't
buy into other scripts because as i said there are a thousand different
ways for you to sign up clients but the only way that you're going to be
able to is if you pick one of them and actually stick to it for
enough time for you to master it so that's it guys
that's all i wanted to cover in this video
it's a quick video today i don't there's so many things that i could run on
at on about this and you can go over to my youtube and watch any of the other
rants i've got about social media marketing
i want to give you realistic expectations i want to tell you the shit
that you don't necessarily want to hear i
don't need to sell you dreams i want to sell you
real opportunity i want to work with people who know what it takes to be
successful and are willing to put in the work
okay now if that is you then social media marketing is without a
doubt one of the most in demand services in the world right now it's such an
incredible business model it's the ability to literally
just run facebook ads for businesses a skill which you can literally learn
within a couple of weeks and you can get paid thousands of pounds
on a monthly basis for it's an insane business model my whole
perception of business before i started my agency was that i needed to invent
the next uber i needed to invent the next
airbnb i needed some miraculous idea which was going to make me millions and
millions and millions and then it was just going to be some mobile app or
something like that something that nobody has done but the concept that
social media marketing is actually a business model which has been around for
tens and tens of years and it's something so simple as offering
a service like facebook ads or website development
or content creation or whatever you want that to be
and you get paid on retainer to do so it's such a beautifully
simple model and it enables you to have so much freedom
when you outsource and you build a team but the only way
you're going to get to that point is if you have that self-discipline
so anyway i invite you over to look at some of the student interviews we have
look at some other success stories within our community join the affluent
academy if you wish to if you want a single resource or
absorb the free information that we have on youtube just keep
that discipline and keep yourself on one path
don't get that shiny object syndrome because you're going to be coming back
to this video after you've tried shopify tried drop
shipping tried amazon fba and the problem is the reason you won't
be successful in them business models either
is because you didn't give them enough time they all work
there are a thousand different ways to make money but you need to stick to one
and you need to have the discipline to continue and to work when you don't
necessarily want to work to work when you've been told no and
just enjoy the process starting a business is one of the most
exciting things i've ever done it's given me a life that i never even
dreamt of having at 26 years old enabled me to do things with my friends and
family that i would never even imagine being able to
do but it's the resilience and the discipline that got me there and nothing
else so guys i hope you have enjoyed this
please do share with somebody else who will get value from it please do comment
down below and let me know what you think is the most important thing or one
of the most important things to recognize
as a new start agency owner if you want to guarantee as much success as possible
also like this video i didn't mention it at the start turn your notification
bell on as well so you get notified every time we bring out new content
yeah that's it from me i need to have a shower it is so hot right now i'm
probably going to call it a day um we onboarded a new client yesterday
which is pretty cool and they are a trading based business
which is a business model which we have avoided for a long long long time
because the trading industry is an absolute
mindful but these guys have a cpd certification like us so that's going to
be really really cool so people in the
academy might bring out some new trading based advert strategy video we'll see
we'll see how it goes with this client it's exciting times
yeah i'm rambling now see you later guys i'll see you all soon cheers
you