Hey everyone. Stefan here from projectlifemastery.com. In this video I want
to talk to you about creating your own product. Oftentimes a lot of people
come to me and they say, "Stefan, I want to create, launch and sell my own product,
I want to create and launch my own eBook, my own online training program, my own
online course, software, my own online membership
website or physical product, or a book," or whatever it might be. They
have these incredible aspirations and desires to create and launch their own
products. Oftentimes when people come to me for that, I always say to them, "Hold
on just for one minute.
Are you ready to create and launch your own product?" They don't realize
there's actually a sequence and a stage that is more important to actually
master before you create and launch your own product. Most people that
create and launch their own products, they fail massively because they're launching
a product, number one, and they have nobody to launch it to. They don't
already have a list, a demographic, followers, subscribers, customers,
something that they can launch, whatever it is that their launching, to. They
just think, "Okay, I'm just going to create a product and if I build it then they would
come."
That's always the worst way of doing things, that's why so many people fail.
They just think, "Okay, if I create a product and then I market the product,"
then they're going to make a lot of money by doing it
that way and it's actually the other way around.
I believe the first step, the most important step before you even
create the product, you need to build a brand, a blog, Youtube, social media
presence, whatever it is, in a specific niche. You need to attract people
first.
The best way to build your brand online today and to attract people
online is through creating content by doing more for other people than anyone
else.
By creating high quality, amazing content. Whether that's written articles
on a blog, whether that's Youtube videos, social media content, podcast, whatever it
is, creating quality content. What that does is that attracts people to you.
That's always the first step. Once you've attracted people to you, you have
an online
following, then you want to survey them. You want to learn about them, you
want to find out their desires, their needs, their problems, their challenges.
The only reason why you create a product is not for you. A lot of people
think, "I just want to create a product for myself and because I like
it, everyone else is going to like it." That's always the mentality of a failure.
That's always the mentality of somebody that doesn't succeed in business because
they're only thinking about themselves. They're building it around themselves
instead of understanding that the secret to business and success is to add
value to others. You have to fall more in love with your customers, your followers, your
subscribers, than your own business and products. If you can do that and you
attract people first, you identify their needs, desires, problems, then you only
create a product to help solve that problem,
that's the whole purpose. You create a product to help solve people's problems
or a missing piece in the market or a need or desire that other people have.
When people say to me, "Well, I want to create and launch my own product," I always say,
"Who are you going to launch it to?" Number one, you're going to launch it to nobody and
you're going to have it fail. Number two, how do you even know what this
product is going to entail?
How do you even know what people want? If you're just guessing, then that's
the worst way of doing it. If you actually attract people first, you survey
them, they'll actually tell you exactly what they want. They will tell you, you'll
see their recurring problem. They'll tell you exactly what they want and then you
go ahead and you create it to meet that need and then you have people to
launch it to.
A lot of people do it in reverse. They want to launch the product first
and they're not launching to anyone. They don't realize the more important part is
actually attracting people first. To give you guys an example and by the way, I'm
sharing this because I made this mistake. I'm not pointing the finger, I made
this mistake when I first started. I thought, "Okay, I'm going to create a
dating eBook." That's what I was into, the business that I
was in at the time. "I'm going to create a dating eBook and I'm going to have it be
based all around me and my story and what
I think people want." When I launched this eBook, because I didn't
I didn't have people to launch it to, number one. I had a few people and I didn't
create it based on what people wanted, I created it based on what I wanted
and what I thought people wanted. It ended up failing. The very first
product I ever created online was this dating eBook. I spent a year to write it, by the
way so I learned my lesson from that. You always want to mitigate your risk
whenever you launch products and things to that nature as well. A lot of
people, they fail because they're taking such a big risk and it's costly, it takes
a lot of time, money, to create a product. To spend months creating
something and then have it flop and fail, that's not the smart way of doing things.
That's why you want to make sure you do the research first and you're
creating a product that's targeted to a specific audience of people.
The better way to launch a product, and this is what I always do
before I even create any product, is I always want to eliminate all the risk.
Again, it takes a lot of time and money to create and launch your own product,
I don't want to fail. What I do instead is I start with affiliate
marketing.
I attract people first then I find a product or a service that I can promote as
an affiliate to my audience and see whether or not they buy it, see
whether or not they benefit from it, whether they want it. I did that
with Kindle publishing before I even created my Kindle course. There is
one thing that I tested it out first to my
market to see. I could actually see that there's a demand there. I
can see that people are actually willing to buy it, they weren't just saying that
they're willing to buy it but they're actually putting their money
where their mouth was and actually investing their money to purchase as
an affiliate and I earn money from that. Then I realize, "Hey, I'm earning money
here as an affiliate and I've been able to make some money, I've proven there's a
market, there's a demand that people are actually interested in this product from me. I've
surveyed my audience, I've built the audience, now it makes sense to create
the product." Now when I create the product,
I'm guaranteed that it's going to be a successful launch because I've
eliminated the risk. I've tested it out as an affiliate in this market and I've
already tested it out
by surveying people as well. Them telling me what they want and then I
custom-tailored the product to them. This is exactly what I did by the way with
Affiliate Marketing Mastery. When I created and launched the Affiliate Marketing
Mastery, I didn't guess. I shared other affiliate courses and things like
that, that I've already personally benefited from, that I made money from. I was able
to see the numbers, that there's actually a market, a demand. I created a free course
that you guys are familiar with at productlifemastery.com/freecourse.
I was able to see out of the seven business models that I utilize, which one
was the one that a lot of people are interested in. Affiliate Marketing,
that video that I have is a really common one.
I created free content, I did a survey to people and I found exactly what they
wanted in this course. Then I went and I took all that information, all the
hundreds of responses that I got, and then I created the course based on what people
wanted. When I launched Affiliate Marketing Mastery, it took me a few
months to create it, a lot of money, a lot of time, a whole team. When I launched it,
it was a huge success,
hundreds of people joined the program because I had built a list, the
audience, I had listened to them, I had done testing and I mitigated the risk.
That's the smart way of doing it. Whenever you think, "Okay, I want to
create and launch my own product," I say, "Hold on,
there's a phase and a process you want to go through before that."
A great thing when you do affiliate marketing, if you promote the
product and it doesn't sell and it fails, that's not a big deal because you didn't
create it, you didn't have to take the risk. You're just an affiliate and you
can easily promote something else. Oftentimes, people
who want to get started, even selling on Amazon or even Kindle
books, awesome. You still need to market your Amazon product, you still
need to market your Kindle books. You still need to drive traffic and promote
and market your products. In some cases actually it sometimes can make sense,
instead of starting an Amazon product and investing hundreds of thousands of
dollars to take that risk and launch the product, create the logo and the
labelling and the packaging, doing the customer support and doing the big risk
that it takes to launch an Amazon product, which can be a month to
a few months. Instead you can actually be an
affiliate for an Amazon product, you can be an affiliate for a Kindle book. Maybe
you can find another Amazon product in that market or another
Kindle book in that market and build the blog and the Youtube channel, attract
people first. Join Amazon associates which is Amazon's affiliate
program, which is free to sign up for. Get an affiliate link, promote
that product on Amazon and then once you've proven that it's selling, people are
buying it, then you can go ahead and create the product yourself and private
label it and invest all the money and the time. Now you've proven that your
audience is actually interested in buying that. Again, it's always
about mitigating the risk and that's why affiliate marketing is so great
because it allows you to test different markets. I can see...
I can test promoting different products to my list that I benefit from
and use and I can see if there's a demand. For example, I use a
mini trampoline, a rebounder. Many of you guys follow me on Snapchat and see that.
Let's say just as an example, not that I would, but let's say that
I share it, I'm promoting it, I'm using it every day, it benefits my life.
Let's say that I tested it out as an affiliate, I promoted a mini trampoline,
a rebounder. I noticed a lot of people, they're interested in that
and they're buying through my link and it's proving it.
Then I can actually say, "Okay, wow, I made a certain amount of money, I've tested
it, there's a market, there's a demand here, people are interested in it. I can go ahead
and create my own mini trampoline and create my own product in that case because I
know there's a demand. Now I can profit even more from it." That's why
you use affiliate marketing and affiliate marketing is a great way to
complement things in different way before you take that step and that
risk to create and launch their own product. I understand that you want to create and launch
your own product if you're watching this. My advice is only do it when you're
ready for it because creating and launching your product is a process. I don't
think anybody should just create and launch their own product because to do it,
it's a journey.
There's a lot of learning involved, there's a lot of technical aspects, it cost money to
have or do it yourself or have people do it for you, put everything
together.
You have to be an expert, you have to be an authority, you have to deal with the
customer support.
There's a lot that goes into creating and launching your own product.
That's why I believe you want to start with getting traffic first, affiliate
marketing next. Once you're ready you can survey people, then
create and launch your own product.
I understand there's many ways of doing it.
There's ways you can start with an Amazon product, you can start
with a Kindle book, you can start with a blog. Really you've got to do everything.
You can't ignore getting the traffic and building the
list, but that's always the more important part. That's the real
asset in your business. The real asset and the real value is your list, your brand
because then you could always promote other products and product always
change and evolve. Because you have an audience, you'll always be able
to launch and promote other products to them as well.
Hopefully this video helps you understand where you're at and where
you should start and makes sense to you, hopefully, in some way. I'm a big believer
in building the brand because that's what's allowed me to get to where I'm at
today. I've done multiple ways online and that's the biggest asset that I have
for my business, that I want you to have as well. If you want to learn more about how
to build that. I've got a free course at affiliatemarketingmastery.com. Click
the link in the description, head on over there.
You guys can put in your email address, you'll get the free videos
that I have that explain my online brand and how to use affiliate
marketing and the power of it. Of course I've got my online course Affiliate
Marketing Mastery, that's available as well. That has really already changed a
lot of peoples lives. People are loving it so far and I'm always improving it and
making it better. Really, if you have this
desire to create your own product, understand there's a sequence for it.
Really, building that brand, that list,
the following, the traffic. That's always the more important part I believe because
that gives you the ability to always promote additional products, services.
As the market changes, as the world changes, you can always meet their needs
and solve their problems. That's really the biggest asset, it's not the
product itself.
Thank you guys for watching. Again, check out the free course, click the link
in the description.
Like this video if you guys enjoyed it, I appreciate it. I appreciate all the love
and the support that you guys give. Leave a comment, I'd love to hear what you guys think
and subscribe for more videos.
That's it for this video, guys. Take care.