- For many content creators,
making YouTube videos is one way
that they're bringing in revenue every month.
But what happens when you work so hard on a video
and then you get hit with that whammy of demonetization.
And is it gonna affect your future videos
and search results?
Well, let's go ahead and talk about it starting right now.
(gentle music)
Hi Tube Buddies, in today's video,
we're gonna be tackling a very important topic
and that is why videos are getting demonetized on YouTube.
And if there's anything you can do to help avoid it
and what it means for your channel going forward.
So, we have to establish a few things first.
There are a couple of levels of demonetization
that you could see.
You could see a little red icon that will show
that you're not eligible for monetization,
for certain reasons.
There's also a yellow icon that may indicate
that your video may not be suitable for ads
from all of the different advertisers, so it may be limited.
And of course,
there's the green icon that shows
that your video is fully monetized and eligible for ads.
Then there's also a gray icon,
that means that you're probably not eligible
for monetization.
Now, keep in mind that YouTube has recently said
that they can run ads on any video,
regardless of monetization status of the channel or video.
So, you may be seeing advertisements on your own videos,
but unlike the ads that are showing on videos
that are part of the program,
you would not be receiving any ad revenue from it.
Okay, now that we have the legend of icons
already sorted out, we have to sort out
a few other things as well.
Number one, realize that YouTube is a free platform
and the way that they make their money
is by keeping people on the platform,
for as long as possible watching videos
and serving them ads.
Now, advertisers have their own set of rules,
when it comes to YouTube videos,
they may have certain types of content
or certain types of content,
they don't want to place their ads on.
And so that will be one thing to keep in mind as well.
The other things that they can factor in are the category
or genre or type of video that it is
and how popular the channel is as well.
So, there are definitely multiple factors
when it comes to advertisers
and how they decide how to place ads on your videos,
because advertisers get to choose what kinds of videos
or genres that they want their ads to appear on.
There's actually two sets of guidelines.
The first is gonna be more broad and generalized,
and these are gonna be community upload guidelines.
This is gonna tell you what kinds of topics
or what kinds of videos you might be able to put
on the platform that won't violate any community guidelines.
And then the second
is gonna be advertiser friendly guidelines.
Sometimes these two can mix,
but sometimes they're also going to be very, very far apart
and separate.
So, just because you can technically upload a video
that is going to meet the community guidelines,
it could very well be the case that it won't meet
most advertiser friendly type of guidelines.
And you may have limited or no ads on that video.
Now, the more videos that you do have,
sometimes it starts to fall through the cracks.
If any of your videos are actually demonetized
or running limited ads.
So, one thing that you can definitely use
is gonna be the Tube Buddy tool,
which is gonna be your demonetization double-check,
and we can quickly scan through all of your videos
and let you know if any videos are showing up
as not suitable for ads or not monetize.
So one nice thing is you can go ahead
and quickly use the Tube Buddy tool
to scan through your videos and then submit an appeal,
if that's the course of action that you want to take,
right from that video.
Now, because there's a lot of nuance
when it comes to advertiser and community guidelines,
I'm gonna put a link in the description below,
so that you can actually read up on it as well.
I wanna take a second to put on screen the comment
of the video.
Thank you so much for interacting with our latest video.
And if you want your comment to be featured
in an upcoming video, make sure you comment on this video.
To answer the question,
if monetized videos show up more in search or not,
the answer is no,
the two departments are actually separate from one another.
One is the monetization and the other
is search and discovery.
Now, the search and discovery team
is separate from the monetization team.
So, it's very possible that you can still see a video
being pushed, even if it's not monetized.
Now, there are a few best practices
when it comes to uploading content to YouTube,
and the first is gonna be correctly identifying
the types of content that your video may be about
and marking them appropriately at time of upload.
Now, one of the reasons you wanna be extremely careful
about marking the items that could potentially be against
community or advertiser friendly guidelines,
when you're uploading is because you're actually going to be
assigned a score based on your channel history
and video history of a trust factor,
when you submit your videos for monetization.
So you'll notice that when you're actually uploading a video
and you hit, yes, it's suitable for all guidelines,
you're actually going to see your own trust factor there.
And you wanna increase that in being a high trust factor
so that YouTube knows that based on your history,
that you have a tendency to be accurate
with your own rating, if you see a low trust factor there,
it could affect when you're doing your video uploads,
how often you're monetized or demonetized,
or how well it goes with your appeal,
when you actually file an appeal on a video
that could have been demonetized.
Another common thing that can get your videos demonetized
can limit the reach in some countries
or possibly get you a claim or a strike against your channel
is going to be copyright issues.
A lot of that time is gonna be from using music
that you're not licensed or able to use in your videos,
or perhaps even TV, film, or video clips
that don't belong to you, that you put into videos.
YouTube itself does have a music library
where you can go and search royalty-free tracks
that can be put into your music.
If you're a Tube Buddy member,
we also have inside of our member perks section,
music selection that you can also use and download
and put into your videos, as well as discounts
to certain music sites for also putting music
into your videos as well.
Another thing that can actually get you in trouble
when it comes to YouTube is not just the video itself,
but all of the related information.
So, all of the metadata that is associated
with your video is also subject to the same
content advertiser friendly guidelines.
And that includes your title, your description, your tags,
everything that is included in your video upload,
including your thumbnail and what is in it,
can all be used as information for if your video
is going to stay monetized or perhaps get demonetized
and YouTube themselves are the ones who are saying
that all of this information,
they all need to meet, not only the community,
but the advertiser friendly guidelines,
for you to make sure that you stay monetized.
Now, of course, today's video is all about
how not to get demonetized on YouTube,
with the adsense program.
But if you're looking for more ways to make money
on YouTube with, or without adsense,
make sure you check out this video over here.
Thank you so much for hanging out with us Tube Buddies.
I'll see you in the next one, bye.