Hi. My name is Gary Eckstein from organicweb.com.au. I'm a Mailchimp Pro Partner.
One of the things I get most often about Mailchimp in regards to email marketing
is how can the sender stop emails going to recipients or a subscriber's spam folder
also in Gmail how can we minimize the chance that our emails go to the promotions folder
we can do this by authenticating our domain
in this video I'm going to show how we authenticate our domain using Bluehost now
Bluehost is a very popular web host I've already done videos in the past on Godaddy and cloudflare
but today it's about Bluehost so if you use Mailchimp to send email marketing
you use Bluehost this is really something you need to do you will reduce the chance of your emails
going to the spam folder as well as the Gmail promotions folder let's go across to Mailchimp
I'm in my demo account in Mailchimp at the moment I'm going to view the domains I have in Mailchimp
to do that and the various ways to do this we can quite simply click
website the website icon to the left of the screen and then you'll notice that I can click domains
under email domains it lists the domains from which I may send in Mailchimp so I send my
email marketing and it looks like it's from let's say Gary 55tips.com etc if you want to add more
domains if you own more domains and want to add them and be able to send from them in Mailchimp
all you do is click verify email and send yourself an email from within Mailchimp
click send verification email you'll receive an email which you just need to click on and then
you'll be able to send from your account in Mailchimp as if you're on that domain you've added
so once you've clicked on that email in Mailchimp or that you've received
you will have a blue verified next to your domain name what we want to do is we want to get to green
authenticated green authenticated is where we'll get less of our emails going to the spam folder
as mentioned I'm going to show today in Bluehost to get from blue verify to green authenticated
which is what you want to do we do this we click authenticate and then Mailchimp gives us various
instructions that we need to do in Bluehost so just bear with me we're going to be going
backwards and forwards just a little bit between Bluehost and Mailchimp but it will make sense
before I start off let's go now across to Bluehost so I'm in Bluehost I've logged into Bluehost
I click domains to the left hand side and you'll be able to see the domains you have on Bluehost
in this case what I'm wanting to do and I'll go back to Mailchimp
I'm actually wanting to authenticate
plus marketingapp.com for reliable sending from Mailchimp so back here so what I do is
domains and then next to the domain that I want to authenticate I click manage
there's a lot of stuff going on here but just scroll down a little
bit till you get to the CNAME part let's go back to Mailchimp
so to authenticate plus marketing app I click authenticate in Mailchimp to the
right-hand side of the screen and Mailchimp gives us the various instructions so what I
want to do here is I want to copy that bit the k2.underscore and so on just copy that
come back to Bluehost click add record to the right of cname
and merely paste in that information back to Mailchimp copy this dki m2 dot etc just copy that
back to Bluehost and let's paste it in there you can leave the ttl the time to live that's
fine and we click save we're going to add another record so let's go back to Mailchimp
and we're on the second CNAME record we need to create create a second CNAME so copy the k3 dot so
copy that section come back to Bluehost again we click add record we click and paste in the first
field back to Mailchimp copy the dki m3 dot copy that back to mail uh sorry
back to Bluehost and paste that information in there you can leave the ttl and we click save
so what we expecting to see once we've we've saved in Bluehost the CNAME records we've added we
expect to see the two CNAME records so there they are k2 dot etc okay so that's all looking good
so we've now added them to Bluehost we go back to Mailchimp and we click authenticate domain
now Mailchimp have just tried now this can take a while it usually takes a number of hours even
up to 48 hours 28 to 48 hours as Mailchimp says and it will automatically keep checking for you
but if after 48 hours or so you you don't have green authenticated next to your domain click
authenticate and all should be fine once you've authenticated your domain in Mailchimp you don't
need to do it again so we've done it once in Bluehost and that's it we don't need to do it
again and now your emails are less likely to end up in the spam folder or go to the
Gmail promotions tab but thanks for joining me. My name is Gary from organicweb.com.au