What are the most common mistakes that online personal stylists are making?
Well, stick around.
Because in this video I will tell you what are top five typical mistakes personal stylists
who want to start styling online make.
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If you are an online personal stylist, or you want to move your styling business online,
there are many mistakes that you most likely are making.
Don't worry, by the end of this video, you'll know exactly how to avoid those mistakes and
how to have a very successful styling business online.
Hi, my name is Basia Richard, and I styled top celebrities like Selena Gomez, Irina Shayk,
Olivia Holt, and many, many more.
If you want to learn how, I can help you enter the styling industry.
Make sure to schedule a free discovery call, and I will link everything in the description
below.
In this video, we'll talk about what mistakes online personal stylists make.
So let's get started.
Mistake number one, you want to style everyone.
Now this is a huge mistake.
If you're already a personal stylist and you want to offer your styling services online
or you want to become an online personal stylist, you have to narrow down on who you want to
style and who is your ideal client.
Now, by the way, if you want to become an online personal stylist, watch this video,
and I will link it in the description below.
So why [inaudible 00:01:31] down and styling only one ideal client avatar is so important.
Okay.
So let's put ourselves in your potential client's shoes, okay?
So let's say that you are a 30 year old woman who has a corporate job, who is also single
with no kids.
See, I'm creating an avatar right now, right?
And let's say that you are a plus size and you are wearing size 14.
Now, plus size starts at size 14 or 16, that really depends on the brand.
But let's just say that you are a size 14, okay?
So you want to hire a stylist online to help you with changing your current wardrobe, maybe
you just changed a job, and you need to start dressing more professionally for your new
career.
So, what do you think?
Who would you like to hire to style you?
Well, a stylist who has been styling men and women, teenagers, young professionals, 50
year old plus men, or would you like to hire a stylist who works with women between 25
to 45 years old who primarily work with clients in corporate jobs?
And most of her clients are plus size.
Well, you probably know the answer to that, right?
Well, I guarantee you that you would have picked a stylist who already styled plus size
bodies, who has an experience in helping those type of clients in picking the right silhouettes.
Helping them find tons of resources on where to shop.
Has a list of all the stores that carry plus size wardrobe.
Has all the tricks in the book on how to make you look professionally, right?
So when you want to move your business online, or start styling online, well, you have to
create an ideal client avatar and be very specific.
Otherwise, you will have a very hard time getting clients online.
Also, by moving your styling business online you can target clients from all over the country.
Or even all over the world.
So imagine that you are a go-to stylist for plus size women.
So what do you think?
How many women are living in US who are a plus size?
Probably millions, right?
So how many of them have trouble in finding clothes that fit their silhouette?
Again, millions.
Okay?
How many don't know how to dress their silhouette?
Again, millions.
Now, how many of them would love to hire a stylist to help them find their new image?
A lot.
So by the end of the day, narrowing down to styling women who are a plus size will be
really benefiting you, since not only you will be a go-to stylist for that specific
client, but also you will have a chance to target many plus size women since you are
moving your styling services online.
Mistake number two.
You do not know what to charge.
Well, that's one of the major problems my students have when they come into my program
for aspiring stylists.
Now, since you'll be moving your services online or starting online styling services,
the easiest way is to do research and see what other stylists are charging for their
services.
So now simply create services.
If you don't know how, watch this video, and I will link it in the description below.
Then think about how much time you will spend working on this project.
That's a tricky part, especially if you have never done it before.
So that's why you should do your research and research other stylists and see what they
are charging, and get an idea for yourself.
Now, since you will be working from home and either getting on Skype with your client or
creating mood board presentation for your client, you can think that since you are working
from comfort of your home, you should charge minimum fee.
That's a huge mistake.
Actually, an online styling done correctly does take a lot of time to do our research,
put it together.
So charging a fair price for your services will make you excited on that project and
do a really outstanding job.
Now remember, and I always say that to all my students all the time, that you are shopping
not for fun.
This is your business, and you are earning income to pay your bills like everybody else.
Mistake number three.
You think clients will find you on their own.
Well, that's what I thought at the beginning of my career.
When I started to work as a stylist, I had a few clients here and there.
But I was working my butt off to meet new people, connect to potential clients, and
the moment I actually got signed by an agency who represented stylists, I literally stopped
doing it because I thought that my agency will do everything for me.
And that's a huge mistake.
No one will find you a client if you don't work to get your clients by yourself.
If you are just starting, tell everyone what you do.
And not once, not twice, a lot of times.
Everyone needs to know that you are a stylist, and you can help them create new image.
Don't be scared.
Just do it.
People need to be reminded all the time, and trust me, your clients won't be knocking on
the door and just asking, "By any chance, are you a stylist?"
You have to find them and tell them what you do.
Now, so use your social media.
If you are on Instagram, start posting tips for stylists and anyone who comments or likes
your post, you should DM them to start creating conversations.
Do the same thing on Facebook.
So it really doesn't matter which platform you will pick, as long as you will tell everyone
how you can help them.
And you want to start creating conversations with your potential clients and you want to
do that every day.
Mistake number four.
You don't market yourself.
If you want to start styling online, you have to market yourself.
And the easiest way to do it is to start posting tips.
That will help your potential client.
So what you want to do is to research what your potential client might have a problem
with.
So let's say that you are targeting plus size women.
Well, you can easily come up with plenty of topics that will help your ideal client.
So start with, let's say, how to optically look slimmer without wearing only black color.
That's just an example, right?
Or if your clients are corporate women, simple tips on, let's say, how to dress to office
in three easy ways.
So by helping your potential client you are creating a relationship with them.
So before they will hire you, they have to trust you first.
Mistake number five.
You have never styled anybody in person.
Well, if you have never styled anybody in person, styling online won't be so easy simply
because you won't see your client in person.
And by working with clients in person, you are getting experience by dealing with different
body types, silhouettes, and personalities.
So when you're styling clients online, you have to determine their body shape based on
their images.
And in order to do it correctly, you need to have experience doing it with a real client
in person first.
So, you will be also creating all the looks for them by making mood boards with styling
choices.
And again, if you have never worked in person with a client, you will have a very hard time
doing it.
Now, it really doesn't mean that you might have to work with clients in person for a
really long time.
You just need to get experience and credibility first so you have all the confidence in order
to move your personal styling online.
So now you know exactly what are five top mistakes that online personal stylists are
making.
If you want to learn more, make sure to grab my free cheat sheet with tons of resources
for aspiring stylists.
Don't forget to subscribe and hit the bell.
I post new videos every Monday.
Thanks so much for watching, and I will see you next week.