Hi!
Welcome to Snov.io guide to Email Drip Campaigns!
In this video we’ll show you in detail how to set up your sender account, build and send
a campaign for your list, and monitor your campaign performance.
Email drip campaigns will help you automate and easily monitor your outreach, optimize
follow-ups, nurture leads, and pitch your product.
We’ll cover that in more detail in future video guides, but for now let’s get started
with Snov.io Email Drip Campaigns.
First, lets log in.
Before we start creating our first email drip campaign, we need to set up an email account.
Click on profile icon, account, email accounts, hit the Add button.
I’ll choose a Gmail account, but you can set up an SMTP sender account as well.
By the way, you can add an unlimited number of email accounts, which is perfect
for agencies and companies with complex email marketing.
In the account settings, specify your sender name.
Then, the daily email sending limit, that can’t be higher than you email service provider
limit.
We add this number automatically in the hint.
For example, for G Suite, it’s 2000 emails per day.
Then, set a delay between email sendings in seconds.
If you want, you can also add an email signature.
You can do it manually, or simply copy-paste it from your email client.
When you’re done, click Save Settings.
Next, we need to select a prospect list to send the campaign to.
And here’s how.
In the Prospects tab you can view all of your already created prospect lists,
which, by the way, can be built using our Email Finder and its multiple features.
Or you can upload your own list to the platform.
Earlier, I uploaded my list and verified it with Verify Current List option.
Also, if you add new prospects to the list that is already being used in an active campaign,
the campaign will start for them automatically, which is, again, very handy.
Click Launch drip campaign button to create a campaign for this list.
Here we are in the campaign creation section.
On the left, you can see general campaign settings.
In the middle, the campaign building field.
And on the right, the campaign blocks we’ll be using to create our campaign.
Start by adding the campaign name.
Then click here to choose the email account you’ll be sending your campaign from.
I’ll choose the one I added at the beginning of this video.
Next, is a very interesting option.
Sometimes a prospect can have several email addresses.
So here we added an option to send to all of them, or only to the first one.
To improve deliverability you can also select not to send to
unverified and catch-all emails.
If you want to incorporate link tracking into your campaign, you can turn it on here as
well.
Next, we will create and set a schedule for our campaign.
Choose a name, a time-zone, for example (GMT-7:00) US/Arizona, set the days,
for instance from Monday till Friday, and time - from 9am to 7pm.
Click Save then Apply.
Now onto the actual campaign building.
Drag an element on the right into the field to add it to a campaign, and connect it with
a line.
You can build campaigns as complex as you need.
I’ll show you an example.
Now we need to fill in our email block with some content.
To edit the element you need to click on it.
In the email block you can see the familiar subject line and email body sections.
There are a lot of ways you can customize your email in Snov.io Drip Campaigns:
add a trackable link to the email, add main or custom variables to the subject line and
the body, use HTML, attach files, add an unsubscribe link, add an image, and format text.
Change the font, choose the text size, select the color, create list, and more.
If you create a really good email you’re proud of and feel like using it in the future,
you can save it as a template for your future campaigns.
Or you can just choose one of the Snov.io email templates and simply fill in the variables.
The next block is the Delay, that can be set in hours or days.
The Delay is the interval between sending follow-ups, regardless of the recipients’ actions.
After the delay, your automatic follow-up is sent out and is now monitored through the
Trigger.
We have two types of triggers - contact opened email and contact clicked on the link
in the email.
You can set the waiting time in hours or days, during which the trigger will collect an information
about the recipients actions, and then the Yes or No email sequences will follow
according to them.
For example, if the contact opened the email but didn’t click on the link in it, they
will receive the second email sequence.
We have created a pretty short campaign, but it already give us an insight into
the recipients’ engagement, and let us divide our prospects into those interested and not
interested.
We have everything set up, and all that’s left is to click Save & Start.
We have launched a campaign and you may be wondering where to find it.
It’s right here in the Email Drip Campaigns tab.
Here you can see the list of all your campaigns: those saved but not launched yet, paused campaigns,
completed, and, of course, active campaigns.
You can edit the campaign even if it is active.
You can also see the general statistics for each campaign and their statuses.
In this same tab you can choose the pre-filled templates and check all of your schedules.
But let’s take a closer look at our launched campaign analytics.
Click on the campaign name to open detailed real-time statistics.
You can see the number of opens, clicks, replies, the total number of recipients, the
number of unsubscribes, and the total number of emails that have not reached recipients because
they either bounced or auto-replied.
Under the general statatistics you can see which emails were the most successful and then save
them as a template.
There are a couple more tabs on this page.
In the Overview you can view the whole campaign and also check who received, opened, clicked,
or replied to this or that follow-up.
In the Recipients tab you can filter the recipients by their statuses, views, clicks, replies,
goals, and follow-up emails.
Basically, you can see which recipients interacted with your campaign the best.
Then you can export the list of these chosen recipients, and, for example, launch another campaign.
In the About tab you can have a look at the campaign settings, and general info like sender
account, the prospect list you used, the creation date, and more!
And that’s it!
Easy wasn’t it?
Snov.io Email Drip Campaigns is a great tool for anyone who needs to optimize and streamline
their outreach.
And we’re constantly adding new features.
In the nearest future we’ll be adding Team Work, which will be very exciting.
We’ll make sure to make a video guide for you once it’s out as well.
Also we’ll be updating user interface, adding a No-send List,
adding an embed video feature, emojies and a whole lot more!
Feel like Drip Campaigns is exactly what you needed to boost your sales?
Why not try other Snov.io tools?
Find leads anywhere with Email Finder.
Keep your list clean and reduce bounces with Email Verifier.
Gain an insight into your customers’ or competitors’ website technologies with
Technology Checker.
And track your emails in Gmail with our free and unlimited Email Tracker extension.
Don’t forget to like this video and subscribe to our channel for more tutorials and Snov.io
updates.
Thanks for watching and happy sending!