Every song has a thing,
something that touches you in a certain way.
Sometimes emotional, other times it energizes you,
or it can disgust you, you want to put it off.
it can make you feel uncomfortable, or scared.
Music is so powerful,
it's therefore very important that you choose the right track for your film project.
And that's why I want to share today in this video
my workflow for finding the right track for my films.
Hey folks! Jordy here for cinecom.net
and welcome to the creative filmmaking Channel.
I want to thank Premium Beat for sponsoring this episode,
they've provided as the music that we picked out from their library,
and you can find a link to all the music that you'll hear in the description below.
Here's a scene of a young couple laying in bed,
it's early in the morning and the girl looks very upset.
However, the boy doesn't seem to realize that, so
it's a very theatrical scene.
Using the wrong music here can break that entire atmosphere.
So, we need to know what we're looking for.
The first thing you always need to ask yourself is: Who is telling the story?
in this example: Is that the girl, or the boy?
The girl is upset, that's a different music tone than the boy who's in love.
So, with just the music we can define who's playing the main role in the scene.
Let's pick out the girl, because she's also more prominent in the shot.
So, we want to look for music that is emotional, but definitely not positive.
So, that is like the first starting genre.
The next thing is look at how this scene evolves.
In the beginning the girl was just upset,
but she's getting irritated more and more with the guy.
And that's exactly what I want to look for in the music.
That change from being upset to an increase of irritation.
So, I'm using Premium Beat, and I usually start by selecting a certain mood
and often there are multiple moods that describe your scene,
so you definitely want to try out a few.
For example, I could look into the Dark/Somber or Sad/Nostalgic and Suspense/Drama,
and, while going through the songs,
I first of all look for the right atmosphere that describes my scene,
and, next, I look for a new tone or instrument
that will increase the irritation or suspension.
Every time I find something that would fit,
I put it in my Favorites until I have a couple of songs,
and then I pick out the one that stands out for me the most.
Let's have a look at this scene with the song that I picked out
and pay attention to where the music changes in the scene.
[Music]
The next example that we're going to put music on, is a commercial
that we've done for a BMW franchise.
The commercial is about a kid that drags his father into being less serious,
the car experience has to be playful.
The salesman notices that and offers them the keys for a test-drive.
We have two options here,
We can tell the story through the boy or through his father.
I like how the father's mood changes as he's being convinced,
so I'm gonna go for him.
The overall tone of the music is happy and positive vibes,
but we do need several changes.
First the man is pretty serious, and he's slowly being convinced to be more playful.
Then he gets busted by the salesman, but notices that everything is alright.
So, there are four different tones we need to find in one track.
Going through the same process on Premium Beat, I came up with this song
that I had to edit to make it fit with my commercial.
The loop sets that come with the song really helped me with that.
These are basically the different instruments or layers from that song,
which go in a perfect loop and you can kind of use them to compose your own custom track.
So, here is the result again, pay attention to how the music changes together
with the different reactions of the father.
[Music]
Alright, guys, we've had a fiction film, a commercial and lastly
I want to look at a corporate film.
And, when we think about corporate or business events,
then, this is the most popular thing that we hear.
And this is pretty cool for at a bar, or for a very specific fictional scene,
but, please don't use that in a corporate.
if you want to create a film experience,
never use music to just fill in the empty background.
Music is very powerful,
so you must understand what it communicates.
Let's do the same practice: Who is telling the story?
Here is a very typical corporate film,
We see what the business is doing,
and we have some key people talking about the corporation.
We could pick out one of these people and emphasize their story,
or we could say that the corporate in general is talking.
The difference will be in the tone of music.
When you focus on one person, it's going to be more personal,
thus adding more emotion in the music.
But, since we have multiple people talking and there isn't really a lead,
We're going to say that the corporate is telling the message.
Now, what does the business do? And to who is it aimed at?
A bakery is usually going to be more modest
and focused on their tasteful products.
As with our example, Toyota is big,
and they talk about expanding,
delivering more machines, hiring more people.
They are also talking to other corporate organizations,
so, they want to impress,
and it's this kind of analysis that you want to do.
With non-fictional projects you want to ask yourself
Who is telling the story, and who is the audience.
So, I'm looking at the Epic genre to impress the audience.
Be careful though, that it doesn't sound too Hollywood.
It's still a corporate film, so, you want to make sure it stays business.
But we do want to add a strong atmosphere in there.
And what I love to look for is big changes in the music,
a slow mysterious intro that builds up,
then it fades out and introduces a new instrument to which it builds up again
to its climax.
Those changes are great to introduce new scenes
and to build up the film to a climax,
which is the corporate's biggest thing.
Let's have a look at the result,
and what I've done is make a short edit because the original film was about three minutes.
[Music]
Choose who tells the story and that will define the genre of the music.
Make sure there are changes in tone or instruments to add a dynamic track
which you can use to emphasize the visual changes.
All links to Premium Beat and their songs can be found in the description below.
And, if you are wondering what we are doing here in this new studio,
this is actually a temporary studio, because we have moved into a brand new
huge place and office,
and you can find out all about that by going to the video
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Thank you so much for watching,
and stay creative!