[♪ music ♪] [Above Average]
So it's just right this way right in here. This is it. There are more rooms down the hall too.
[(Interviewer) ...And can you explain what you guys do here?] And can you explain just what you guys do here?
Oh sure. This is the Pixar SadLab. Yeah, we work on discovering new ways
of making our audiences cry as much as possible.
[♪ music ♪] [PIXAR, SADNESS STUDIOS]
It's like the human genome project, but instead of mapping DNA,
we're trying to make people sob so hard that they lose their shit. [sobbing]
[Really?] Really? >> Oh yeah, we're trying to make people real sad on purpose.
[♪ music ♪] [sobbing] I love it.
Tissue sample? >> So we're constantly researching characters and story lines
in order to maximize sadness potential.
How do you guys feel about a rabbit who can't hear very well? >> That's sad.
A boy who's reunited with his dog that he thought was dead? >> That's sad.
Sad balloon? >> That's kind of sad. >> Color yellow? >> That's sad. >> Yeah. Yeah, okay.
We found that our ideal formula to really get audiences' tears jerking is to ambush them.
For instance, when you're watching "Up," you're thinking, it's a kids' movie. What could go wrong?
The balloons. And then wham! Miscarriage and a dead wife.
Make the eyes a little bit bigger. Okay. Oh this is good. I'm feeling very bad for this guy.
Oh, he is very sad. Let's make a movie.
[ERIC, Lead Researcher: Character Development] I'm Eric, Lead Researcher on Character Development.
Like, you know, Nemo's weird fin? This guy? That was me.
I'd say our big breakthrough came with "Monsters, Inc." We developed a scene in the end
where Sully's tucking the little girl into bed, and she says, "Kitty,"
and Sully says, "Kitty has to go now." [sniffs] Yeah, that was our Moon landing.
And that's the break room if you need a break. And in here's the music analysis department.
[crying]
You can't go in there.
Well, when I see someone walk out of a Pixar movie and their face is swollen,
nose is raw, I get to say, "I did that to them."
And 'cause now we're like super [beep] rich. >> Oh yeah. [smack] [smack]
Hi, I'm Glen from Above Average. Click here for more videos. Click here to subscribe.
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