Hello, everyone. Welcome back.
Thank you so, so much for joining me.
A few apologies.
I apologize for my liner on the inside corner of my eyes.
This is the third time I have done my eye
makeup today and my eyes are tearing and stinging and
makeup has just been dissolved away by my tears.
So apologies about that.
What we're going to do today is take a look at...
Actually, you know what?
So I get asked a few times throughout
the day to talk about certain brands or review
certain brands or will you ever review this?
Will you ever review this?
And one of them is Kylie Cosmetics, right.
Let me tell you why I am not interested.
My opinion is not going to change anything.
It's still an exciting brand for other
people and quite successful, I do believe.
But this is just me putting out there why I
won't try it and kind of get your opinions, too.
Now, Kylie Cosmetics is a celebrity brand.
Of course, Kylie Jenner is a celebrity.
And I'm not really one to try celebrity brands
unless I really feel that the celebrity has had
a big play in it, really loves that brand
and actually has had a voice in the brand.
And I don't believe... that's the wrong camera.
I don't believe Kylie Jenner does much.
And I want to talk through why.
So before we get into that today, if this
is your first time here, my name is Robert.
I'm professional makeup artist here on YouTube.
Also, in real life. It's my goal to help you become
a pro yourself or just someone who's really good at makeup.
So if that sounds like something that's
interesting to you, then do please consider subscribing.
Let's start off right by watching
her, not the whole thing.
Oh, it's only three minutes.
Introducing my Kylash Volume Mascara.
And there's a few things that I
want you to watch out for, right.
That I expect from a brand owner who has come
up with these ideas about the product, why the product
has been created, what addition does it make to the
brand other than it being a mascara?
Why did you want to make a mascara?
Other point, the benefits of the ingredients in the product,
why you have chosen them, what separates it from other
ones you've tried or what makes it so special?
Why your mascara is different from all the competition.
Three, since it's a mascara, why the
brush has been designed that way, what benefit that has to the lashes.
And.... yeah.
"Hey, guys.
I am very, very excited to finally be announcing
my very first mascara, the Kylash Volume Mascara.
It's been a dream of mine to come out with a mascara.
I felt the pressure to make it perfect.
As far as the formula, the wand,
we went through so many rounds.
We picked my new Kylie pink pantone.
So it's like a washed, very light, beautiful pink.
We wanted like a bigger wand.
I like the way it feels in your hand.
We formulated this with Grapeseed Oil
and Pro Vitamin B5.
We are, of course, clean and vegan, and
we made this safe for sensitive eyes.
Are you guys ready?"
Okay, but what about those two ingredients? What about them?
Why did you formulate it with them?
You know what I mean?
Like, if this was my brand,
I would be like, Vitamin whatever,
because it does this and I have never
seen a mascara use that before or not...
My favorite mascaras have that in already.
Why have you included them?
"Here we go. Nothing like a fresh mascara.
Okay, so we're going to start.
I like to really shimmy from the bottom.
And, you see? Gorgeous.
It's really a one swipe wonder, which
is what I love about it.
I like to make my mascara..."
As she's doing multiple swipes.
"... a little thicker towards the end of my
eye because I have really round eyes and I
like to give them more of an almond vibe.
Okay, let's do the other one."
See, that's a good piece of information.
I like, this is a trick I like to do with my mascara. Great.
We haven't seen the brush yet.
I'm assuming we'll get to it.
"My three must have Kylie
Cosmetic products are Blow Bombs. Of course.
I really don't leave the house without them.
I love my Gloss Drips,
and my mascara is my new essential.
This took, I would say, longer than a lot of
products because I'm very, very picky about my mascaras.
So I just feel like I wanted it to be perfect.
I changed the wand a lot, and this one, I
just felt like it would also appeal to most people.
Everyone that we tried it on,
it made their lashes look beautiful.
Now I'm going to..." Talk us through the wand.
Okay, so here's the deal, right?
Listen, in my mind, right, I have a whole thing.
If I was ever to make a mascara, I know
exactly what it would look like, why it would look
like that, the benefit of the wand looking like that.
So far, it's like we chose loads of them.
What was, what was different about them?
I don't feel like she was
actually really there during that process.
Maybe a little bit, but not so much to the point where...
It, you know, I would have so much more to say.
It's a three minute video, but this
can be cut down into three minutes.
People give us a lot of information,
even on TikTok, a lot of the time
the information isn't correct
about everything in general. Not just makeup.
But people can fit into
1 minute more information than I have seen in this video.
"Do my bottom lashes.
And I don't love to do a lot on my bottom lashes.
Sometimes we do for a look.
I just feel like I have really long bottom lashes.
So I got excited and I said I wasn't going
to do a lot on the bottom and then it's
just like, see, this is what I do.
Okay, here is the final..." We haven't seen the brush.
"... mascara look."
Can we see the brush?
What are you obsessed with?
She hasn't said anything.
She hasn't said anything yet.
"I had so much fun walking
you guys through my mascara techniques.
Kylash Volume Mascara launches on April 6th.
I can't wait for you guys to get your hands on it.
I know you're going to love it.
I'll see you April 6th.
I am so baffled by this video.
There's not another mascara focused video.
Now, if you weren't a fan of Kylie Jenner, right,
and a brand was like, okay, here's my advert.
This is my new mascara I'm launching.
And I'm not a celebrity.
I'm just anyone else.
Hey, guys.
This is my new mascara.
The packaging is gold.
It has Vitamin C in and it also
has some kind of oil in.
It feels kind of heavy.
I really like to use mascara in my
eyelashes and just like, take it through.
And this mascara in particular is really
good, just like with a few coats.
And I sometimes do some on the bottom of my lash.
A lot of people said they like the brush.
Now that we've gone through a few
different ones and it was a difficult decision.
But this is one I've really been
liking along with all my other products.
Well, that's my mascara and I
know you're going to love it.
Where's the,
where's the brush?
What else, what else? What else?
You know?
This is my...
I can go on about this for ages.
This is my new mascara.
This is a close up of the wand.
You'll notice it's dipped in the middle because it
cups the lashes a little bit more, giving your
lash a little bit more of a lift.
Also, the individual parts of the bristle
are slightly hooked on the end.
So it's going to grab your lash and pull it through,
giving you an even coat of mascara from root to tip.
It's long lasting.
It doesn't crumble, it's waterproof.
This is going to be great for you out
there with really long lashes, just to give you
a bit more definition with a few swipes.
And for those who have smaller lashes, a good few
coats of this is going to give you thick lashes.
You know what I mean? Come on.
Who write this? Who write this?
Because she's definitely not, she's being told what
to say because it's so, so like this.
Like, there's no way.
I mean, come on.
And that's why I'm not interested in the releases.
Okay, let's do another one.
Okay, let's look...
She has a brand called Kylie Baby,
and this is for their Moisturizing Lotion.
Now, I'm not a skincare person, but
let's take a look at this.
I love the set, by the way, and
the scenery and everything like that.
Let's take a look.
"This is our Kylie Baby Moisturizing Lotion.
This makes my baby's skin feel soft and
so juicy and supple, and there's just nothing
better than a baby fresh out of the bath.
Now that Stormi's older, it is a
full mission to get her lotioned up.
When she gets out of the bath, she wants to run
everywhere, so I made it really easy to rub in.
I wanted something that absorbs fast.
This works amazing on her skin, and
it's also gentle and very clean.
I wanted to use the best ingredients for you guys.
We put Aloe Vera in here and
Glycerin, and it feels so good."
That's it. That's it.
A product you're going to put on your child.
She's giving you two ingredients and giving
you a personal story, which is great.
A personal story is great when you're talking about
a product because it shows how you use it,
why you love it in your life.
But what we know from that is, she uses it on
her child because there's nothing better than a juicy baby, and
it needs to be quickly absorbed into her child.
And the two ingredients.
It's a baby product.
Like, and I'm sure you can get more information on their website.
But this lack of information, this lack of almost...
I mean, you can give me any product, and I could...
Okay, let me grab anything.
Okay, this hand sanitizer, right.
I don't know anything about it.
I've had it for a long time, and I could recreate that.
I'm just going to look at two ingredients.
So it has Shea Butter Extract and Aloe...
... Barbadensis Leaf.
We'll call it Aloe Leaf.
And I can do that.
So this is my new hand sanitizer, everyone.
I wanted to create something that really was clean
and cleaned your hands and sanitized your hands.
I love the color red.
It also has some amazing ingredients in
it, like Shea Butter and Aloe Leaf.
I use this every single day when I'm sitting here at
my desk cleaning my hands, just so my hands feel clean
and soft, because I use them a lot, and I really
like them to be well taken care of.
And that's my hand sanitizer.
You could bullsh*t your whole way through.
Anyone could do that.
Anyone could do that, you know?
You can make up situations.
I do not believe she is as involved with
her brand as people would maybe like to think.
Maybe her audience would like to think.
It's a cosmetics company.
But let's be real.
Some of it, a lot of the time,
is merchandise for a lot of her fans.
I'm sure that's where a lot of the product comes from.
Sorry, where a lot of the popularity comes from.
So they could just see her talk about and
be like, oh, yeah, that'll be really, really good.
This lack of information, the lack of a
soul, by looking at the videos is very concerning for the brand.
I just think it lacks everything, and that's
why I'm really not interested in it.
When people are like, oh, it's just a money grab.
I'm like, yeah, of course it is. It's a business.
They want money.
But when I see stuff like that, I'm
like, yeah, okay, that is a money grab.
I just feel like it's just not anything to it.
It's really, really strange.
And that's why I am personally
not interested in trying Kylie Cosmetics.
Okay, I would love to know what you think down below.
Give this video a thumbs up, consider subscribing,
and I will see you very soon. Bye.