Do you find that when it comes to written communication you have confidence,
but when it is a presentation, that's when it gets really hard.
Well take out your notebooks because in this video I'm going to share with you three,
very practical very simple steps that you can take to crush your next presentation.
The word presentation. Right?
Comes from a word origin, the root word of presentation means
to place before. Present is the place before.
So, when you're giving a presentation and you're preparing for a presentation,
keep that picture in mind because when you present the essence of what you are doing,
is you're bringing what's invisible into the reality,
right? Because your vision, your ideas are inside of your head right now.
And that's not visible to other people. So it is invisible.
It's right now inside of your head. So when you present, you’re placing before your audience
what has been invisible, your ideas and your vision, and you're putting it into the physical world,
the reality. And this is where your audience can interact with it.
This is where they could really truly experience it.
So that is the essence of presentation.
So what I want to share with you are three key things that you can use right now,
that will help you improve your presentation. Crush
it, no matter who you're speaking in front of. Okay.
So here goes, here's what it looks like. Let me paint this picture
for you. When you're making a presentation,
essentially, there are three key decisions that you need to make, three decisions.
So write that down, three decisions
and I'm going to walk you through each of these decisions and by the end of this video,
you'll have a foundation on how to build that presentation.
So that it can be very powerful, very clear,
and succinct and you can have confidence in making your presentation.
Okay. So the first decision here it is, is purpose. Purpose.
Your presentation no matter who you are
speaking in front of your presentation has a purpose.
Most people that I work with, they don't understand the purpose of their presentation.
So that's why it's important to prepare in this way,
what is the purpose? For example, it could be that your presentation,
the purpose is just to inform to educate
or maybe the purpose of your presentation is to persuade to get buy-in.
Or it could be that your presentation the purpose of it is to demonstrate a particular
product or service.
So there is a clear purpose to your to your presentation.
Once you make that decision with clarity and decisiveness,
what is my purpose, this will help guide your content.
It literally this will give you clarity on
what is included in your content and I'll prove it to you.
If, for example, the purpose of your presentation is to persuade to get buy-in.
Then you're not going to spend a lot of time informing
and giving data and and educating because education is not what sells. You see.
So anytime you have a clarity in the purpose,
your own intent of your presentation.
It will guide you with your content creation.
So I want to hear from you. If you're somebody who the light bulb
just went on and you heard this and you're like, Aha
this is something I can do right away,
but you want to know what are the next steps? Then I encourage you to book a
call with me book on the link below this video
because every single week I have an executive training executive
communications training program where I teach you
and I show you how to understand
how do you expand the purpose of your presentation?
How then do you create that content? How do you deliver that content in clear and concise ways?
And how do you ensure that the purpose really does come to fruition?
So if you're serious about mastering your communication in every single presentation,
then I invite you to book a call.
So that we can communicate to see if it is the right
fit for us to work together and I look forward to making you a success story.
The second decision to make while you're preparing for your presentation is effect.
So, what does this mean? What is the effect that you want to have on your audience
as you are presenting? And especially when you get done with your presentation,
what is that effect that you want to have on them? I'll give you some examples,
right? Examples of an effect could be that you want them to come away feeling that they are cared
for. Maybe
you want them to come away, feeling motivated and inspired,
or is it something else? What is the effect that you want to have?
And this is important. Because
once you understand and you decide on the effect that your presentation will have,
it will guide you in terms of
what to say all the way throughout
even if you forget what you want to say you come back to the effect.
So here's what I mean by that. Let's say for example,
I'm doing a presentation and I decide the effect that I want to have
on my audience is I want them to feel cared
for I want them to feel loved and served and cared for because at the end of the day,
this is how I work with my clients.
So let’s say in my presentation, that's how I want to feel.
And by the way, true story,
that's how I that is the intent
and the effect that I said with each
and every YouTube video that I create. My effect that I want to have on you,
my viewers, is that I want you to feel cared for,
I want you to feel loved. I want you to feel understood,
right? So, that is the effect that I'm wanting to have.
So when decide that effect it doesn't matter that you might forget what you wanted to say
next. You come back and you are deeply
and authentically connected to the effect that you want to have on your audience.
So let's say I don't remember what I wanted to say next.
I know the effect I want to have on you is that I want you to come away feeling cared for.
So if I told you I'm going to tell you three things,
but I forgot what that third thing is. I'm going to tell you that
I'm still going to give you three things.
The third thing that I said may not be what I plan to say on an outline if I were to create one.
But make no mistake about it.
The effect that I have on you will still be that you come away feeling cared for. That
you come away feeling loved and that will guide you in your speaking,
and in your delivery. See how effective this is
when you understand the importance of
effect and you are absolutely clear on how you want your audience to wait to
come away from feeling the effect that you have on it.
And even if you forget even if you lose track of it,
even if you can't think of the correct word, the correct word that you will still be able
to have that effect on your audience. So that is the second decision. To summarize.
The first one was deciding on purpose. The second one was deciding on effect.
How did you like this so far? Was it relevant to
you? Did it was it helpful to you? If you liked
what I said and it resonated with you give me a thumbs up and as well,
remember to subscribe to my channel, ring that notification
as well because I upload videos every single week on topics related to communication
and so much more and I always look forward to hanging out with you in my next
video. So, let's summarize what we’ve talked about so far,
three decisions that you make in preparation preparing for your presentation,
that will help you crush it every each and every time,
the first decision was on the purpose. What's the purpose of your presentation?
The second decision was on the effect.
What effect do you want to have on your audience
as a result of your presentation? And the third decision,
the final one is on transformation.
What is the change that you want them to make?
How is it going to change their life? How is it going to change their business?
How is it going to change their relationships and so on?
What is the exact transformation that they stand to
gain as a result of learning from you as a result from participating in your presentation?
So this goes right back to purpose
because with purpose you can create that transformation in your audience,
the biggest mistake that I hear presenters make is focusing on information where
they are just trying to give their audience information.
Teach them a bunch of information, but your audience is not there for information.
Because wouldn't you agree? If you think about this, you'll see that it's true in your life as well.
That information alone does not create a transformation.
If it did, then we would all be satisfying in
our careers. All aspects of our lives we’ll be happy we would be healthy.
We would be financially stable and wealthy,
right. If information alone was enough. Because if you think about it,
information is available for free everywhere
and because information is so readily available everywhere.
That provides the clues for you to understand that information alone is insufficient.
So you are not here as the presenter, to give them more information
because they could find it on the internet or reading a video,
or reading a article, or even taking a course or even going on YouTube.
You are there to provide a transformation. The transformation is the payoff,
right? So when you decide these three things, what are they
once again, purpose, effect, transformation.
This will help you to not only have clarity in the structural foundation
for understanding and building your content
and more most of all having a lasting impact on your audience.
So if you are now taking notes and you're going to implement this,
I want to hear from you I want you to implement this,
because knowledge alone is not enough. It's only potential transformation.
You want to apply what you've learned here. And if you are still presenting your finding.
Well, now there's another problem that I have, right.
Every time I make a presentation, I'm very anxious.
I'm very nervous. If that's another challenge that you have.
Then I do also have a video where I talk you talk with you
and walk you through the steps on how to overcome anxiety
when you are speaking. Right?
And the video is coming up next on how to overcome your public speaking anxiety,
especially when you are presenting. So it's coming up next.
I will see you there and I look forward to hanging out with you again in my next video.