they want your dignity they want your pride but mostly they want your money businesses want your
money that's just fact at the end of the day that's how a company maintains its survival
by bringing in a steady supply of greenbacks so keep an eye out for these 15 sneakiest food
business tactics you never noticed scamming you the vicarious goal fulfillment phenomena vicarious
thrills you know yeah this next one is a doozy and truly truly demonstrates just how bizarre and
impressionable the human psyche can actually be the mere sight of a healthy food option on a fast
food menu can make you feel better about your own food choice even if you just got something that by
all standards is not even close to healthy why it's healthy just seeing some leafy greens on a
menu can evoke a little something called vicarious goal fulfillment a professor at duke led research
that concluded that even considering the healthier option without even ordering it can conjure
up positive emotions in a customer it basically makes you feel like you've taken some small action
towards that goal wow psychologically we are tricky beans the tracker that deceives how much
longer do we waste when it comes to the food order tracker looks can be deceiving consider yourself
at home waiting intently on that pizza to arrive well you can watch as your pizza goes through the
steps to be prepared for you on the tracker and get a pretty good idea of when that pie will be
at your door but the restaurant staff can actually manipulate what you see to make it seem like your
order is further along than it actually is why just why it's as simple as saying that an order is
passing quality inspection when it is simply sitting on a heated rack waiting for your driver
it can be dispatched prior to when a driver is even ready to pick it up so keep this tactic in
mind next time your order is taking just a wee bit too long no dollar sign no problem they just want
all our money when you go to a restaurant often the first thing you will do is look at the menu
and in your quest to satisfy your hunger your eyes will naturally make a bee line for the food
that appeals to you most but the second thing that you'll notice well your eyes will probably drift
to the prices one thing that you may or may not have recognized though is that many food industry
businesses will leave out the dollar sign denoting the actual monetary value of a given dish and you
won't even notice it so while you scan the menu for your meal of choice for a moment you can take
your mind off of the funds you must hand over in exchange for the goods and services rendered it's
a small psychological tactic that has an effect in the moment it may feel like no dollar sign no
problem but in reality it's no dollar sign sneaky sneaky strategy eye contact monty look me in the
eye you've probably heard the saying out of sight out of mind and honestly that works like a charm
with a breakup but the opposite is true both when it comes to our exes and our beloved food
we tend to cave to our cravings particularly quickly when we can actually see them and the
food industry knows this and we know it so being the sneak stirs that they are what they do is they
place the treats at children's eye level but name brand products are typically placed at the eye
level height of the average woman which is five foot four the establishment will normally place
the less expensive products either a low on the bottom shelves or high on the top ones there is
method to the madness and this one is definitely calculated indeed down to the inch freebie bread i
don't want to live in a society where the pre-meal bread isn't free when you sit down for a nice meal
and there's an inviting bread basket just waiting to be torn into and buttered in front of you
normally we all rejoice the free bee bread is a genius but yet still sneaky business practice on
behalf of restaurant establishments let's look at facts when you receive that free doughy goodness
your demeanor changes i'm a whole different person first of all you are partially satisfied
so you are probably more affable and friendly as a result secondly if the restaurant treats
you with generosity they hope that you will treat them in kind the logic is we give you this bread
and chances are that you will order more food and give your server a bigger tip and well
when you think about it who doesn't like free stuff rocket science we think not it's all in
the presentation you look terrible i look awesome grill marks evoke memories of legitimately grilled
burgers which mentally conjures up the taste so the mere visual of grilled marks on a beef patty
even if they aren't real can trick you into thinking that they're tastier burgers this
psychological trick is high on the sneaky business tactics spectrum because this is pretty much a
trick of the eye in art you can create optical illusions using realistic images making certain
objects appear 3d when in fact they are not magic well the faux burn marks are kind of like that
as they allude to a grilling process that never took place shocking we know also restaurants
will even infuse smoke flavoring to make it taste like it came straight off the barbecue so now that
you know about this widely practiced business strategy keep your eye out for other illusions
size matters shopping cart edition it's never big enough shopping carts are designed to make
our lives easier but they're also designed to get us to spend more since we only have two hands we
get to use the cart to push our desired goods around versus carrying them all over the store
and finally to the cash well did you know that those grocery store shopping carts are actually
way bigger than they used to be but i need more like since the 70s they are approximately three
times bigger while yes there are typically two different shopping cart sizes to choose from at
the grocery store you are more likely to save more by just skipping the cart all together so
in essence the more room there is in the cart the higher the chance that you are going to spend more
at the store the old switcheroo relax dude it's classic switcheroo this one is basically the old
switcheroo for those who aren't familiar with this ancient idiom the old switcheroo refers to the
bait and switch and apparently if it's unlikely that you're going to notice that a restaurant is
serving you the wrong item they just might do it so for instance a hypersensitive or perhaps
otherworldly bean might be able to detect the difference between when they are served light mayo
versus the regular stuff this is wrong depending on what is most cost effective for the restaurant
it all comes down to dollars at the end of the day and if giving you some watered-down version
of what you asked for is going to save the company a few bucks well you better get your inspector
gadget on because chances are they're gonna do it food mood music i hate it music should just be fun
and most businesses that deal with the public the music is carefully curated by a team that
believes that those particular songs will increase the amount of money spent in a given establishment
it has been said that music in a restaurant can act as an appetizer and reduce irritation while
waiting patiently for your order just relax if the music wasn't playing you would hear the clamoring
of the kitchen and clanking of utensils as other patrons enjoy their meals and interestingly enough
some studies have even shown that slow tempo music can even keep a diner eating for longer
upbeat music however well you might as well be aerobicizing your mouth at that point
because supposedly our bites and sips per minute increase with the tempo of the music
the strategic fast food menu we need a strategy i have a strategy everything about the fast
food menu is designed to make you eat eat eat which in business terms really means
spend spend spend first of all there's the bold and bright menu with aesthetically pleasing
and misrepresentative photographs of some of the big ticket items the writing on the menu
is typically pretty tiny making it difficult to even read this includes the prices of the items
smart right the restaurant chains make it so that your eyes go to the food not the cost
of the food they even place the more expensive items on the left side which is where we start
reading from in the english language ensuring that you get a glimpse of those bad boys first
we could go on with the lengths that fast food restaurants go to on their menu alone to persuade
the customer to order and order wealth but we'd be here all day highly strategic store design
i am very very sneaky sir i see that did you know that apparently women and men
shop differently when it comes to grocery shopping women are the more dilly dally style shopper
who will peruse and look around while men are typically there to get what they need and get out
grocery stores had to account for this male shopping tendency to get in and get out smart
will do so what you'll find is that supermarkets will place their most popular brands and items
in the middle regions of the isles requiring all shoppers to walk past tons of other items on the
way the food industry has literally thought of everything to get us to spend our dough
sneaky sneaky sticks stones and words galore i think i can paraphrase that you probably remember
hearing the phrase sticks and stones may break my bones but names will never hurt me way back
in the day well we are pretty sure that in this 2021 environment most of us understand that words
actually can have a tremendous impact we are wiser we get that words have power i got power
and when it comes to the food industry words can make or break a product or given menu item
between the descriptive adjectives and directive verbs word choices can literally entice a customer
into giving something a go especially when they are new to a product so while yeah sticks and
stones definitely hurt words can be used covertly in business to influence your purchasing decisions
food photography catfish i guess i expected something different from your photo we've
all known how a photo can be misleading heck there's an entire online dating concept called
catfishing but what about misleading people with photos when it comes to their food
we want what we see on the menu pretty much exactly as it is on the menu and when there's
a photo we want to chow down on the exact same thing period it's important for us to know though
that those photographs are not real but more so an altered visual representation so it's
fake there's an entire business surrounding food photography styling and everything down
to the color and consistency of the ketchup is manipulated on the day of the photo shoot
and not to mention heavily photoshopped besides that food that you see photographed on the menu
there's a chance that a lot of the ingredients are not even real milk in the back didn't i just buy
this milk this one makes logical sense to us from a business perspective but the manipulation is
strong with this one so most people put items like milk or eggs on the top of their grocery shopping
lists then at the supermarket they tend to walk to the back of the store to find them in the
process of finding the desired products a given customer will encounter more desirable products
let's buy this baby and then even more desirable products along the way this is the anticipated
trajectory of the consumer that they will walk straight to the back and when they do chances are
that they will pick up more items along the way even if they don't necessarily need them kind of
makes you feel like a mouse with some cheese in a maze doesn't it stretching the facts i'm not lying
i'm just not telling the truth we've all heard of people who stretch the truth bending it to their
advantage as they see fit well label padding is when you try to make the label on your
product appear perhaps healthier by listing the components that are actually healthy inside even
if the amounts in which they exist are practically minuscule not enough the label is really supposed
to be there to inform the consumer of exactly what is inside a given product not to make a company
look better so pay attention when you're reading those labels because chances are there's a bit of
game playing going on and you don't want to be the pawn in this equation order up more great videos
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