(Music) I mentioned at the top of the show my love of cards and
our next guest has brought a beautiful array
for all occasions.
What's even more special about these?
They're customized.
Joining us is Alwyn Carrier, Custom Printing Specialist form
Papyrus SOHO, a national chain of stores featuring more then
200 custom printing retail locations coast to coast.
And I just want to say welcome to the studio.
This store, I have to say I'm just such a fan of Papyrus and
it's so great to have you here today.
Thank you so much.
I'm so happy to be here.
You know this is quite a display and I love the idea of
customization and what are some of the real advantages there?
Well you know the spoke stationary has such a rich
history such a romantic history and it's always been such an
incredible part of our culture and thankfully the written word
and self expression is experiencing a real renaissance
right now.
It is.
And that's something that we are so excited to be a part of and
to be at the fore front of.
And when you customize and invitation, when you customize a
piece of stationary, that's what puts their personal in personal
communication.
And so by selecting a typeface, and inc, a motif, a monogram you
aesthetic and your style become not just part of the medium but
the message itself.
Absolutely.
You know the detail in the workmanship on all of your
things is just amazing and tell us about it.
I mean how do you derive and get to this?
Absolutely.
So this particular example is from Alume which is a couture
letter press stationer.
These feature very very heavy weight with painted edges and
multiple color letter press.
In this particular example we're looking at three color letter
press.
So with each press that's a different plate.
Ok.
And it's very personalized and what's so lovely about is that
every sleeve is very customizable.
So you can change the typefaces, you can change your backing
pattern, you can change the ink colors and make it authentic for
you.
For you and it really reflects you.
Is custom printing expensive?
It can be, but anything can be and we really pride ourselves on
having curated a selection that speaks to and is available for a
variety of clients, a variety of price points.
And in the years that I've worked in custom printing I've
worked with literally hundreds of couples with every
conceivable budget.
So wether your a bride on a budget or your looking to really
invest in a wedding truss that's going to become a family
heirloom or create signature stationary that your going to
use for the rest of your life, I've always been a firm believer
that with a little bit of flexibility and alot of
creativity we can make something that feels authentic for you and
that fits your needs.
Well Papyrus has you know a couple hundreds store nation
wide and we visited one.
Is that where most custom order take place?
Absolutely.
And that's what we recommend.
Whenever possible I encourage clients to come in and meet with
a custom printing specialist.
By interfacing with us your able to interface with the papers
which means you can feel the weight, feel the texture and
experience the artistry of the print processes first hand.
Not only that, but you're able to benefit from our experience
and accept our guidance so we can advise you with regard to
appropriate timelines.
When do you send the invitations?
When should you mail them?
How long should you allow for calligraphy?
And then we can also tell you about etiquette, appropriate
verbiage, what typefaces are going to work best.
We can help you aesthetically.
And there's so much that you can really immerse yourself in in
terms of the custom printing experience that you can't have
any other way.
Limitless creativity in stores and online.
Absolutely and we really recommend PapyrusOnline.com as a
resource so that you can take a preliminary browse and
familiarize yourself with the breadth and depth of what's
available and then once you've perused and you've found some
options that are good for you, come in to the store, we'll take
you in hand and take it from there.
Any closing thoughts?
You've given us such great information today about what
consumers can expect going for custom printing.
You know, at the end of the day what I want most is for my
clients and my couples to enjoy the process as much as I do
because there's so much freedom and as you said limitless
opportunity for creativity and self expression and what we
really believe in at Papyrus is the celebration of the profound
moments in life.
And everyday there is something to celebrate particularly when
your inviting someone to your wedding, when you're announcing
the birth of your child, when you're creating stationary
that's going to be part of your family history.
Sure.
And we really want to help you embrace that and we want you to
embrace it.
So it's a process that should be vivacious and fun and enjoyable
and exciting.
And you've inspired me today to customize.
Great.
Hahaha.
Thanks for joining us today.
Absolutely.
Thank you.
And if you'd like to learn more on today's topic check us out at
TheBalancingAct.com or log on and give us your most artful
custom made questions related to customized printing.
We'd love to hear from you.
Log on to Facebook/TheBalancingActFans.
(Music)