Hey creators, let's talk about YouTube Shorts.
a new way for you to watch
discover
and create short content using nothing but your phone.
I'll walk you through what Shorts are
how to get started with Shorts
and some best practices for using them.
Let's dive in.
First, what are Shorts?
Shorts are a new video experience
that let you watch and create short, catchy videos right from your phone.
They're vertical videos 60 seconds or less
and provide an easy, lightweight way to create.
Plus, they connect you to YouTube's two billion users
giving them a new, customized viewing experience
of endless laughs, learning, music discovery, and more.
Whether you've been creating for years or are just getting started
you can instantly reach and entertain new audiences
with our Shorts creation tools
which let you capture and edit videos on YouTube right from your phone.
Or, you can upload Shorts by following the standard upload flow
on mobile, desktop, or your preferred device.
If you create Shorts using our Shorts creation tools
you can use our multi-segment camera to string multiple video clips together.
You can add a song, or sample audio from other Shorts or eligible YouTube videos.
You can add text after and control when it appears and disappears
control the speed of your video, and much, much more.
Viewers can find Shorts by going into the dedicated Shorts tab.
They can also discover them on the YouTube homepage
in their subscriptions
on your channel homepage with the Shorts "Featured" section, and more.
Shorts will have their own viewing experience separate from regular videos
and once viewers click into a Short
they can scroll through to watch and enjoy more.
Now that you know what Shorts are, why should you use them?
People are watching more and more Shorts around the globe.
The YouTube Shorts player has now surpassed 6.5 billion daily views globally.
With its own separate viewing experience, think of it as an additional way
for you to create and reach new audiences who've maybe never seen your content before.
Shorts shouldn't have any major impact
on the performance of your regular YouTube videos.
And we're keeping your subscribers in mind.
So, we'll only send Shorts notifications
to subscribers who regularly watch Shorts content.
Now, let's walk through how to create a Short.
To get started, tap the Create button, then tap Create a Short.
If you want to add a song to record to
tap "Add music" to view a selection of tracks you can choose for free.
To record a clip, press and hold the Capture button
or tap it to start recording, and then again to stop.
You can tap Undo to remove the previous video clip you recorded
or tap Redo to add it back.
Tap Speed to change your recording speed.
And tap Timer to choose the length of your countdown
that shows before you start recording, and to choose where your recording stops.
A line lets you match up the clip you're about to record
with the previous clip.
You can also add filters to your Short.
Once you're done, tap Next to preview your Short.
Here, you can add music, if you haven't already
or text to your completed Short.
When you add music, you can adjust what part of the song you want to play
and its volume.
When you add text, you can use Timeline to add multiple text snippets
and control when text appears and disappears.
Once you're happy with your Short, tap Next to add details
like title and visibility.
We recommend adding #shorts in your title to help with discovery.
In addition to making something from scratch
we've made it easier for you to make your own version
of someone's video that inspired you.
So, you can also create Shorts using someone else's original audio.
To do this, from an eligible video, tap the Music icon
then tap "Use this sound" to create a Short.
Or, you can go to a video's watch page and under the video player
tap Create to create a Short.
Keep in mind that if you choose to use audio from someone else's video
the owner may delete their original content at any time.
When this happens, any Shorts that used the audio will be muted
set to unlisted, and will be scheduled to delete in 30 days.
But don't worry, we'll email you a reminder before your Short is deleted
so you can download a version that doesn't include the audio.
Outside of this creation process, remember that you also can upload
any vertical video 60 seconds or less using YouTube's regular upload process.
Finally, let's walk through some best practices for using Shorts.
Any content category can be successful on Shorts
but here are some short-form best practices that can help.
Focus on making the first few seconds captivating
to grab viewers' attention and keep your content snappy.
Remember that Shorts loop, so pace your content accordingly
and think of ways you can encourage replayability.
Try making your content relevant
by incorporating a trending moment, event, or song
relatable by using your authentic voice or showing a behind-the-scenes moment
or rewarding by making content that educates or entertains
or leaves your viewers feeling good.
You can also get inspired by the YouTube Shorts community
by checking out our pivot pages for other channels
specific audio tracks, or hashtags.
You can post Shorts on your main channel
or start a second channel.
Should you decide to keep your Shorts on main
the Shorts section on your channel homepage
can make it easier for your viewers to distinguish between Shorts
and your regular long-form videos.
Be sure to give Shorts a try and let us know what you think
in the comments below.
And, for even more info, check out the links in the description.
Thanks for watching.