Hi! Welcome to Snovio!
I am Kseniia and in this video we`ll talk about how to avoid spam filters.
In our previous video we've gotten to know what spam filters are and how they work.
If you haven't watched it yet, you`ll find the video in the top right corner
and in the video description.
Now that we know what we're dealing with, it’s time to learn how to deal with it.
Unfortunately, there is no way to 100% safeguard yourself from spam filters
but there are ways to make this meeting much more pleasant.
Here are some tips:
First, avoid using dynamic IPs
A dynamic IP can be used by two or more people simultaneously,
for example, while using the same ISP.
Some email and SMTP service providers also dedicate an IP address to a group of users.
The downside of this is that with the dynamic IPs
you can not control the IP’s sender reputation.
And, as you know, low sender reputation
means a higher chance to be flagged as a spammer.
The solution is to use a dedicated IP address.
A dedicated IP is a unique IP address associated with a specific hosting account
that only you have access to
which will make it easier to maintain IP health and reputation.
Check your IP reputation regularly
Make it a rule to check your IP reputation every month.
There are numerous free apps that will help you do that.
We recommend using Talos Intelligence,
Sender Score, and RBL tracker for more detailed reports.
Set up SPF, DKIM, and DMARC
SPF, DKIM, and DMARC are three protection steps that can save senders from hackers,
phishers, data capture, and help avoid the recipients’ Spam folder.
Sender Policy Framework, or SPF
is a special DNS record that contains all IP addresses
that you can send emails from your domain.
Domain Keys Identified Mail, or DKIM is an authentication mechanism
that uses encryption keys that prove that you are the sender.
If you don’t set up the DKIM, many mail servers will simply decline your emails.
Domain-based Message Authentication Reporting and Conformance, or DMARC
is a protocol that defines what to do
if your email hasn’t passed the first two authentication steps (SPF and DKIM).
Warm-up new email accounts before starting large campaigns
Warming up an email account before starting an outreach is a must,
especially if you are going to send large number of emails.
Remember: spam filters check how many emails are sent from the account,
its sending frequency, engagement and reaction to your emails.
Start with a manual warm up first -
manually send emails to the people you know
and ask them to engage by opening them, clicking on links and replying.
Then, continue sending in small batches
using automation, gradually increasing the number of emails per day
You will find more info on the perfect warm-up strategy
in the video in the top right corner
And we`ll also add the link to it in the video description.
Verify your email lists
First and foremost, we strongly advise against purchasing email lists.
This is the fastest way to ruin your sender reputation and land in the Spam folder.
Secondly, regardless of how you collected the email list,
always verify it before starting your campaign,
even if you’ve verified it before.
Emails get abandoned, mistyped, or blocked every day,
so make it a routine to clean your database regularly.
Snov.io Email Verifier is a great choice for keeping your lists fresh
and ready for any campaign.
Create a separate email account for cold outreach
When sending cold outreach, you need to be 100% sure of your sender reputation.
And it’s quite a task
when the whole company is using the same domain name and IP.
That is why many companies create a separate domain
and sender account for cold campaigns.
This gives you the opportunity to control your sender reputation,
easily monitor your campaign performance,
and not worry about ruining your main domain’s reputation
in case something goes wrong.
Be careful with HTML
Make sure that your code is impeccable
Badly coded HTML emails
containing broken or incomplete tags will attract spam filters’ attention
and may even become the reason your email won’t reach the recipient's Inbox.
So put the time into making your HTML template perfect, or don’t use it at all.
Personalize your emails
Spam emails usually look the same and lack individual approach.
Such emails are quickly detected and blocked by the spam filters.
Personalizing your messages helps avoid this,
and, what’s even better, leads to a higher engagement.
With Snovio Drip Campaigns you can add custom email variables that will add a
human touch to your emails and improve your open, click-through, reply rate,
and even conversions.
Avoid spam trigger words
Spam filters analyze every detail, and that includes the language.
Don't overuse such words and phrases like free, 50% discount, buy now
as they are persistently common in spam emails and may trigger spam filters.
There are hundreds of spam trigger words out there,
and you can find and download a list of over 550 of the most common ones
via the link in the video description below.
Go easy on attachments
Email size plays an essential role in email deliverability.
Attachments like Word documents and PDFs instantly alert spam filters.
Instead of sending your file as an attachment,
includе a link to your document uploaded to your Google Drive.
Files uploaded to Google Drive
are automatically scanned for viruses and look trustworthy to both
the ESPs and the recipients.
Comply with email laws and regulations
For example, under the CAN-SPAM Act,
which is one of the major regulations alongside GDPR,
every sender should follow certain rules, for example,
their emails must contain an unsubscribe link and have at least one sentence.
However, there are many countries that have developed their own laws
that your may have to comply with.
Research them beforehand or risk landing in the spam folder or worse, being fined.
Monitor your bounce rate
Bounces are the emails that couldn’t reach your recipients` inboxes.
The larger the number of bounced emails,
the bigger the damage to your sender reputation.
The perfect bounce rate is of course 0,
but it’s only possible if you sent 0 emails,
so try to keep it under 2% by regularly cleaning your email lists.
Hope these tips will help you craft emails that will be liked by both
your recipients and spam filters.
Make sure you check more of our videos on what spam filters are
and how to reduce your spam report rate.
As always, like, subscribe
and hit the notification button for more of our marketing and sales tips.
See you!