In this video,
I'm going to show you how one KDP author and publisher has increased her online
income by leveraging the work she initially did in creating the book covers to
go on to diversify and create multiple streams of income.
And we're going to show you how you can do that too, with some examples.
So if you're looking to create an online business,
whether it's publishing books on Amazon or a print on demand business,
then follow along as I show you how and give you some ideas. Now,
if you've not been to this channel before then, welcome,
my name is Paul Marles and I do videos on how to make it,
keep it and grow it and that's your money I'm talking about.
If you do like videos like that, then please do give it a thumbs up,
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notification of when I produce more videos like this.
So this video is number three in a three part series.
In the first video I showed you how to create a vintage style book cover using
free images that were available online. In the second video,
I showed you how to take images from a repository of over
1.3 million free images that were in the public domain. Again,
to create a vintage style book cover. And in this video,
I'm going to show you how to take it one step further to use those images that
you created to diversify and create multiple streams of income.
So I'm going to show you how to create a pattern, how to upload it,
and some sites where you can upload these patterns to, to create other products.
And then at the end,
we'll do a brief discussion on how you can market what you've created
to hopefully get traffic and hopefully make sales. Now in the last video,
I did mention that I was going to give away two book covers to two lucky winners
that commented on the last video and what I was going to give away was
the nature log book cover,
and the travel journal book cover that I did create in part two of this
series. So we'll quickly go onto that. I've gone to comment picker,
and we're just going to start the raffle and pick a random winner.
So the first winner is Adoree Carla.
And so we'll pick the next winner.
And the next winner will be for the travel journal book cover. And
this is make money with video.
So if you're one of those winners,
then contact me by DM-ing me on Instagram.
And then I'll arrange sending you the PNG and the PDF files for the book cover.
Okay, so let's get on with the main part of the video. Now, previously,
I looked at this publisher here called Alice Cantrell,
and she created this range of books using these botanical style
images, which also have a vintage feel.
And they are selling very well as you can see here by the best sellers ranks,
but she didn't stop there. She created a website called twig and moth,
has created this brand and here you can see for sale are
these other products. We've got posters, stickers,
which are very popular in scrapbooking,
and these can be purchased from her website,
but also she created a shop on society six,
where you can upload your designs and sell different types of products.
And here, these seem to be mostly prints.
She also created a shop on Spoonflower.
Now Spoonflower is mainly for soft furnishings and can be things like wall,
paper, bedding, cushions, curtains, and such like,
and if we click here on this example,
we can see that she's used her images to create a pattern
which can be bought as a fabric or can be bought
in things like these cushions here,
or a sort of duvet and pillow set.
She also has created a shop on Etsy, again,
selling posters, prints, stickers,
and also spiral bound versions of her books,
which would be very interesting because I do get actually a lot of questions
asking me about, you know,
creating spiral bound books from cover designs that you make.
So I'll show you that in a moment when we get onto that stage of this video,
now here's just another suggestion for selling images that you
create. And here on the hungryjpeg.com,
you could create images that you can sell as packages.
And you can see here, this particular seller has got these collections of, um,
birds for sale vintage birds. But as I showed you in part two,
there's lots of vintage images, which you could download,
modify in the ways that I showed you and then use them to sell as
packages of digital images on a site like this. So that's just another idea.
So I'm just going to quickly draw what Alice Cantrell has done.
So basically she took the original images that she created.
And as created books.
On KDP,
she's also created her own website. I.
Apologize for my handwriting.
It is awful and also has created shops on society six.
Spoonflower and
etsy.
And so she's created this hub on her website.
Which links to her books and to all these other
pages or shops that she's created as well.
So they all interlink and so traffic can flow from one to the
other and therefore, um, hopefully, um,
get more traffic and get those all important sales.
So how do we go about creating a pattern that we can use to create
other products? Well, first of all, I'm going to go over to affinity designer.
And you'll remember from part two in this series,
I created this book cover with these individual images that I got
from the biodiversity library websites,
and I converted these PNG or JPEG images into vectors,
which can be moved about and edited.
So what you need to do is click on an image,
command C or control C to copy,
and then just open a blank document and paste,
move that around about to the middle and just holding down command and left,
click the mouse, just enlarge it and then save this image,
which I've done called just called it butterfly one.
And then did the same for two other butterflies that
we've got here. So I basically created three images. Now,
the important thing is each of these images has to be saved as a
dot SVG file for it to work. So we've got the three images.
Now we want to create a pattern.
And so I did a quick Google search for pattern generators and came across this
one here pattern ninja, which I'll open up.
And you're presented with this page here,
which we need to get rid of by just clicking on the right hand side here,
create new pattern and opening our blank page.
Now I want to do a background.
So we're going to have a slightly yellow-y vintage-y type
background to this image, then we want to pick an image.
So we go to upload image and we choose one of the images we've just downloaded
as an SVG file and allow that to upload to the site.
And here we have our, I think it's a moth. And now if we click on our image,
this can be enlarged made smaller or rotated.
Now I've noticed that when you do make a change, the effect, isn't immediate,
it just take a couple of seconds for that change to take effect.
So I want to upload two more images. So again,
we just go through the same process,
click on upload image and upload the other two images.
And what I did was created this.
So we've got our overall pattern there, which I think looks pretty good.
So now what we want to do is click here on the right-hand
side, where it says, download the pattern. Now, when you've done that,
it will look like this. So once we've created our, our pattern,
as I've done here,
it's now a case of choosing our site that we want to upload it to where we
can create other products. Now I showed you an example.
We've got society six here and society six,
there are so many different items you can create stickers, notebooks,
mugs duvet covers, pillows.
There's also a site like Printful, which I quite like,
because here you can create your products and sell those products on different
websites. So it could be a website created.
It could be a Shopify site could be on Amazon, eBay.
Could be on etsy or again,
a website that you've created yourself on Squarespace. Now don't worry.
I'm not going to go into a sales pitch on Squarespace.
I have created websites before on Squarespace. It's very easy.
They're very good, but that's all I'm going to say about that.
The example I'm going to show you today is going to be on red bubble.
Now red bubble is free.
You can open an account here and you're presented with these three options.
Create your products, set up a shop where you can add things like an avatar,
a cover image and links to your social media.
And there's a section where you put in your details to get paid.
I had a look at that and the options for getting paid at this site is PayPal or
a direct deposit into a bank account. If you haven't got either of those,
that's going to be a bit, uh, difficult.
So you may need to look at other options out there.
So click on add designs and then click on upload new work.
So I've clicked on the, the pattern that we created that we downloaded.
And you can see that's here.
And you can put in a title for your work here and put in some tags that may be
useful for search things like, you know, vintage, butterflies, moths,
that type of thing, and a description of your work.
We'll leave that for the moment, because this is the most important thing here.
And that is all the different types of products we can create.
Now we've got these t-shirts vests, etc here.
I don't think this pattern is really going to do well on a t-shirt,
but we've got these other items here. We've got a, an iPhone cover.
Now you can see here,
this isn't going to look very good with just that little square,
but if we click on choose pattern and then go onto regular grid,
you can see it uses that tile to create the whole pattern that we saw
earlier on pattern ninja. Now it looks quite good. We'll click on,
apply changes, and we'll just click on disabled.
And that now enables that, um, I think that looks pretty good.
And we can do the same for things like pillows or totes.
I think these are called cushions. And again, we do the same click on edit.
You can change the size of your image, change the background,
but in this case, you don't need to do anything. Just click on choose pattern,
click on regular grid, click on, apply changes,
click on disabled to enable it. And there we have, our
cushion or pillow.
It is so easy and there's lots of different products you can create here.
Phone wallets, laptop sleeves,
there's even clothes you can create, mugs. And as I mentioned earlier,
spiral notebooks. So we'll do that one quickly choose pattern,
regular grid apply changes,
and there we have our spiral notebook.
So for those of you who were wondering how to do that,
here is one way of creating those. So with this,
you could create your own shop within red bubble,
and you can do this for all different types of patterns that you can create,
and you can have different themes. Here I've used, uh, uh,
sort of moth butterfly theme. You could have insects, you could have birds,
parrots, architectural images, vintage, black,
and white type images.
There's probably no limit to what you can do other than what's in your
imagination.
So this is a really easy way of creating a shop to sell other products.
So you could create a website.
I know twig and Moth created there particular website on
Squarespace,
but you could do it on something like a WordPress website and use that as your
hub. And on that website,
you could advertise products that you've created in Redbubble or use the same
images to create products on Spoonflower or society six
or on Printful. There really are quite a lot of options there for you,
but in order to make sales,
you're going to need some traffic. And this is the same
if you've got books published on KDP Amazon, I show you in,
well I've shown you in other videos, how to get traffic using keywords,
but you can also get traffic by running Amazon ads to your books,
but how could you get traffic to products you've created, um,
in the method that I've just shown you? Well,
if we go back to the drawing that I made,
what we've got here is our KDP books. Again, as I said,
you could run Amazon ads,
but what about our website?
And these other resources we've created on society six, Spoonflower and Etsy.
Well, you.
Could run ads so.
You could run Facebook ads.
Or even Google ads.
You could create a Facebook page,
Facebook page around your niche. In this case,
it could be for those people that are interested in vintage images or vintage
soft furnishings, that type of thing,
you could also join various Facebook pages by, you know,
searching on Facebook for different groups. And from there, you know,
making comments, but you know, not spamming, but eventually, you know,
providing links to say, Hey, look, what do you think of this that I've created?
Another method would be to create an Instagram page,
which is very good for, for visual type products like this.
You've got Pinterest again, which is a,
a big resource for uploading images of objects that you've created,
mixing them with other people's products and, you know,
getting sales by providing links from the images that you show either
to your website or to where you've got your products listed.
And I suppose you've also got things like YouTube.
You could create a channel around something that's related to the products that
you've created. And again, from there, make some, um,
or get some traffic and make some sales. So that's just a little brief,
broad outline of a simple marketing program, but it's very effective. You know,
if you can get traffic to a website, get traffic to your books, and from there,
get traffic to your other products, you know,
this could work very well and would help also in building quite a good brand,
which has value like twig and moth has done,
uh, here as I've showed you. And that's something that, you know, in the future,
if you did build up,
make lots of sales would have value that you could then sell on.
If you wanted to, or just keep on receiving, uh, you know,
passive type type income.
The beauty of this is all the stock is just digital.
You're not owning any physical stock.
You're not having to send out things yourself.
It's all done digitally and online.
So it really is leveraging the work that you've put in. Now,
if you haven't seen that second video in the series that I did on
creating vintage book covers or using vintage images to do what I've just shown
you today, then watch this video next, where I show you how to do that.
If you've enjoyed the video, please do give it a thumbs up.
Don't forget it to hit the subscribe button. Thank you very much for your time.
It's very much appreciated. And until next time,
goodbye.