Do you have multiple social media accounts and want an easy way to help
you schedule all of your content? In this tutorial I'm going to show you how to
use HootSuite to schedule your content across multiple social media accounts in
one place with ease stay tuned hi I'm Sarah Newlin your
online marketing strategist so can you grow your business using social media
with ease if you're new to this channel consider subscribing for all of the
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time during this video make sure you check out the description for links to
all of the resources mentioned in this video social media can be a time sucks
and overwhelming luckily there are tools such as HootSuite which gives us the
ability to manage multiple social media accounts from one place with ease let's
take a look at how to use HootSuite to manage your social media so we want to
start by signing up for an account with HootSuite in the top right hand corner
click on the signup button and this will take you to the page where you can
select your plan for the purposes of this demonstration I'm going to scroll
past that and sign up for a free plan when you click on that it will take you
to this page where you fill in your name the business email and password to
create your account and with these details you can then log into HootSuite
once you've signed in you'll see the HootSuite dashboard and from here you
can manage your multiple social media accounts and schedule your posts so
we're going to start by adding your social media account to HootSuite we're
going to do that by clicking on the icon in the top right hand corner going to
social networks and then this takes us to the area where we can add our social
network accounts so I'm going to click on private network and as you can see I
can add my Twitter Facebook Google+ LinkedIn a WordPress account Instagram
and yuge - it is possible to add other social
media networks that don't appear here but you will need to do that via the
HootSuite apps and I'll show you that a little later so we're going to start by
adding my Twitter account it's as easy as clicking on the connect with Twitter
button and I'll fill in my credentials to authorize the app once I've done that
HootSuite will add Twitter and I'll see it in the private social network in the
bottom here and I continue this process to add my other social media networks
click on private network click on the account that I want to add and follow
the prompts of that social network which would then connect the account to
HootSuite all of the social networks that are connected to HootSuite will
appear in this private social network section now if you want to add a network
that doesn't appear in the main area here what you can do is click on the app
directory on the left-hand side and this brings up a range of apps that may allow
you to connect your alternative social media network so for example if I wanted
to connect my Pinterest account I would search for it in the top right hand
corner and then I can see that tailwind for Pinterest is an app that allows me
to connect HootSuite and Pinterest together whilst I can't do it natively
from HootSuite I can do it using this app so I would go
ahead and install this app and then connect my account via the app
alternatively you may also be able to connect the social network directly for
example Foursquare I'm able to search for it and then connect it directly
without a third-party app so now let's have a look at how you would schedule
your posts to these multiple social media accounts by HootSuite so to get
back to the HootSuite dashboard you can click on either the publisher or streams
icon in the left-hand corner now the publisher section here allows you to
view all of the posts that you have scheduled
and that have appeared in one place but in order to have posts appear here we
have to firstly schedule the post so to do that all of the magic happens in this
top section here when I hover over the top section it allows me to choose the
profiles that I've added so I simply select them by clicking on them and
deselect them by clicking off them if I don't want to have them all posted to
these networks at once then in the right-hand side this is where I compose
the post I'm going to start by pasting in the description that I prepared
earlier for the blog post in the top section here and then I'm going to paste
the link to the blog post in the add a link section oops here we go I'm going
to paste that here I have the option of shrinking the link if I want to and that
will mean that HootSuite will create a shorter version of the link as opposed
to the full link and this is useful particularly on platforms such as
Twitter where you have a character limit then I'm going to add an image to the
post so I click on this little paperclip icon and then choose to upload the image
so that I've prepared from my desktop and it's just uploading now and now I've
got the description of the post I've got the link to the actual post and an image
that I want to appear I'm then going to click on the scheduling button here and
I have two options I can auto schedule this post so I can turn this on and if I
click on the COG here I can set the parameters of when I want HootSuite to
automatically schedule this for me so I can say schedule one message a day
between 8 and 7 and if I schedule 10 messages in HootSuite we'll follow these
rules and automatically find the best time within the parameters that are set
to schedule the post alternatively if I turn this off I'm able to manually
select the day and the time that I want the post to
appear so it's really up to you on what you prefer
I think the auto schedule is a good one it saves you quite a bit of time but
have a play around and see which one works better for you and once I'm happy
with that I simply click schedule and HootSuite will add it to my publisher in
the scheduled list section here I can go back to the post and I can edit it if I
wanted to change the text I can go in and make those changes I can change the
date that I want it to appear if it hasn't already appeared and I can do
that all from this publisher section I can also go in to this section here and
delete them so if I don't want this post to appear for whatever reason I go into
the schedule section and I click on the little X here which will delete these
posts from appearing so that's essentially how you schedule a post
within HootSuite on the left-hand side at the top you choose the social media
profiles that you want this post to go to at the same time on the right hand
side you compose a message putting in the description here you can add a link
to the actual blog post or article and then you click on the attach media if
you want to also add an image and then you click on the scheduling button to
choose the date or to allow to order schedule so the other thing that you can
do with HootSuite is that you can use it to actually manage all of your social
media accounts so if I click on the Stream section here what I can do is I
can set this up so I can see all of my social media accounts from one dashboard
so I'm going to go ahead and click on browse or stream and HootSuite will then
allow me to set up a stream so the first one that I'm going to set up is my
Twitter account I can set up any of the accounts that I've connected to
HootSuite I'm going to start with Twitter and I'm going to choose the
streams that I want to see so let's say I want to track my home I want to track
my retweets and I want to track my followers
and just like that I'm able to see all of the activity happening on Twitter in
this one place so then I'm going to add my facebook stream I select Facebook
from the social profile like that and I select the streams that I want to see so
I want to see any mentions that I've had I want to see any posts that I've had
and any activity that's happened on my page and I can continue to add streams
of the other social media accounts that are connected to HootSuite and it will
add them so that I can see all of the streams happening across Facebook in one
place all of the streams happening across Twitter in one place and anything
else that I add and this makes it a lot easier for me to monitor what's
happening respond to comments when I'm not going from platform to platform if
all of these streams overwhelm you a little bit you can click on the three
dots here and you can delete the stream so you only have the ones that you want
to view and that are relevant for you you can also slightly change the view of
the streams in this section here so it's on this standard view here if I click on
the contact one it allows me to see more streams in one place or if I click on
the comfortable one it makes it bigger so I see less but they're larger so I
can see more that way the other thing that I can do to modify the view of the
stream is if I click on the more options here I can switch between text and image
and text only so at the moment it's showing text and image and if that's a
little overwhelming because the image hogs up all of the space I can then
switch to text only and I can see just the text making a little bit easier to
see a bunch of content at one time from the streams I'm able to do all of the
activity that I'm normally able to do within the social media network so on
Facebook I'm able to like comment share the post as well as edit the post if
that's one that I've actually created or I can delete it as well over on my
Twitter streams able to direct message or send emails
via the stream I'm also able to like it I'm able to retweet it and I'm also able
to reply if it's my own tweet I'm able to delete it from HootSuite in the
stream as well so there you have it a step-by-step tutorial of how to use
HootSuite to manage multiple social media accounts to schedule your content
and organize your engagements if you found this video useful give me a thumbs
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