What does it take to be wealthy and successful?
Is it all marketing and gimmick technology,
or is there a systematic approach that anybody can follow and reach millions
or even billions of dollars in wealth over time?
Having run the strategy team for a Fortune 100 company and having coached
several multimillion dollar CEOs, I've had the opportunity
to observe them up close for several years.
So here are some of the top skills that the wealthy master, the top CEOs
know how to get your attention, and they do that through storytelling.
Today, I want to tell you three stories from my life.
That's it. No big deal.
Just three. Stories.
It was visuals and sounds and cues.
Everything that you need to see or hear or feel so that you're
motivated to either do something, change something, or buy something.
The truth is that everything is storytelling.
Be that a conversation with a friend or a product landing page, be that sales
call or the branding that you are designing for your company.
Everything is storytelling, and the truth is that most people
tell awful stories or better said,
they tell stories awfully.
Here's the deal.
I spent hours and hours and hours reading books like this
or like this or like this or like this.
And the list could go on and on because I wanted to learn more about storytelling.
And I still have tons loads to learn.
But the reality is that you don't need to be
a writer in order to be good at storytelling.
This is no longer a skill that only novelists need.
Everybody needs to be a good storyteller because right now, nowadays,
everything is storytelling from copywriting
to building a funnel to social media to email marketing.
Really, everything is storytelling and the best marketeers
and advertisers in the world know that really well.
They work their magic so that we get emotionally invested
into their product story.
Learning to understand your customers primary needs and the vehicles
they use to address and meet those needs is invaluable in business and in life.
And one of the things that successful and wealthy people do really, really well
is knowing their customer
better than anybody else by using consumer behavior and psychology.
And they also find the best way to address those needs and ones
in such a way that makes their product and their offer totally irresistible.
Have you ever thought about why Starbucks gives us
three size recommendations, at least here in Europe?
I know in some parts of the world they give you four.
It's not a coincidence.
It's based on a concept called the paradox of choice.
And they know that
people cannot really make a choice when they have too many options.
So they only give you three.
And also they know that people tend to be biased
and choose the option in the middle most of the time.
Or have you thought about wide?
Netflix used to have trailers on autoplay.
It's also because of psychology.
There is this thing called
idleness aversion, which essentially means that people don't like to be idle.
They like to always be doing something.
So Netflix takes advantage of that and they always recommend you
something to watch next.
It's almost the same way as YouTube would recommend you a video that they think
you are most likely to watch next or that you would enjoy most watching.
By the way,
if this video was also recommended to you by YouTube, give it a thumbs up.
I would love to know how many of you got this as a recommendation from YouTube.
This is all because successful and wealthy people
understand how important it is to know their customer.
They know that by understanding their market really, really well,
they can better adjust to it.
So how does this really work?
Well, let me give you a personal example.
I was recently working with someone on a business plan for a resort
they have in body.
And the whole plan was based on the concept
that digital nomads are going there to body for relaxation.
Actually, it was completely missing the blog
because you see among this community of digital nomads, a lot of them actually
choose to go to Bali for completely different reasons than relaxation.
Many of them go there for the community or for the status
that it gives to be there and be able to work from body.
It's something that's called the psychology of social status.
And once we were able to get to that level of depth about the customer
they were looking to target, then not only has the marketing strategy
changed completely, but also the offer shifted a lot and better targeting
this customer that my client was looking to reach with his offer.
Successful and wealthy people know how to command a route
when they step into a board meeting or an investor pitch or even on Zoom,
you can tell that they are composed and confident and powerful.
You'll find that successful and wealthy
people know how to present themselves, especially on stage.
And even if they have their own insecurities
or they're still nervous, they know how to harness that discomfort
so that they can touch the audience that they're in front of.
Even better, I. Don't
let the
opinion of others really influence how I think about myself.
And that took a long.
Time, even more so that magnetic resonance need to translate
into being great on video, in my opinion, because sooner or later everyone will,
if not already need to be on video for their work.
Whether that is create an online course or being in a masterclass, maybe
running a business meeting on an online platform like Zoom
or teams or a different one, or onboarding a new employee by a loop.
And the difference between the super confident and somebody
who is unsure is that the super confident will draw you in
and you will be more likely to do business with them than with the latter one.
Let me give you an example.
A very good friend of mine
who is a chiropractic doctor has been running 1 to 1 sessions
in person for the last 40 years, and she is incredible at it.
But she realized that the only way she can really reach
more people and fulfill her mission is by going online,
which means that now she is working on an online course
and she wants to promote that via a free masterclass.
Both of them require her to be on video, which is very different
to what she's comfortable doing, which is in-person 1 to 1 meetings.
So if she really wants to be able to scale her business,
she needs to become confident in presenting herself even more so on video.
There is this old African saying that if you want to go fast, go alone.
But if you want to go far, go together in every single business
that wants to be successful and grow in scale
and reach millions or even billions of dollars in revenue
needs to be able to rely on a strong team led by a strong leader.
But many people, even successful entrepreneurs, struggle at this.
People are really able to come up with a successful product
and they are outstanding at marketing and selling that product.
But when it comes to channeling their genius through other people,
through their team, they get stuck and they're not able to coach and guide
and lead a team, which in my opinion, is a critical skill
for anybody who wants to become successful, especially in business.
One of my coaching clients is a multiple seven figure dog trading business owner.
He's very successful and he is a genius at what he does.
But he had reached this point where he was no longer able
to do all the work by himself otherwise it would mean one of two things
either he would burn himself out
or the business would plateau, would no longer be able to grow.
His capacity was enormous, so he only had one option.
He had to go ahead and hire a team.
Can you guess what happened?
In the first six months after hiring the team, his business started losing money.
They were making less than they were before hiring the team
when he was all by himself.
Well, it's because leading a team and providing clarity and guiding
them was obviously not my client's strong point.
So after working together and understanding that you not only need
to understand human psychology and motivate your team, but you also need
to be able to guide them and really channel your genius through them.
Then my client's business started to do better.
All over again, which is why, in my opinion,
being able to be a visionary,
being able to have a clear communication towards your team
and allow them to really understand what your expectations are of them,
but then also being able to motivate them,
to bring them together, to be able to follow you.
These are all really critical skills for anybody wants to be able to succeed
in business, reach millions or billions of dollars in revenue,
and scale through the power of working with a team.
Are you guys interested in this type of videos?
Because I've learned so much over the last few years coaching all these CEOs,
and I'd be more than happy to share with you everything that I've come across.
Just let me know in the comments down below if this is something of interest.
In the meantime, if you're planning to start your own business and you are
wondering what are potential ideas that you should consider,
then go ahead and watch this video where I share with you
the top business ideas that you should consider in 2022.
Thank you so, so much for watching.
Until next time. Bye.
Um. Um.