Hi I'm Angie Li and I'm here at the UX Conference in San Francisco.
I got to ask Don Norman what he thinks about the term “UX”...
Once upon a time a very long time ago, I was at Apple, and you know we said the
experience of using these computers is weak:
The experience when you first discover it, when you see it in the store, when you
buy it, when you oh, can't fit into the cars in this great big box that doesn't fit
into the car, and when you finally do get it home;
opening the box up and ooh it looks scary: I don't know if I dare put this computer
together — all of that is user experience; it's everything that touches upon your
experience with the product. And it may not even be near the product. It may be when
you're telling somebody else about it.
That's what we meant when we devised the term "user experience" and set up what we
called the User Experience Architect's Office at Apple to try to enhance things.
Now, Apple was already pretty good so we were starting with a good product making
it even better. Today that term has been horribly misused. It is used by people to
say "I'm a user experience designer, I design websites, so I design apps" and
they have no clues to what they're doing and they think the experiences that
simple device the website or the app or who knows what.
No, it's everything: it's the way you experience the world, it's the way you
experience your life, that's the way you experience the service, or — yeah
an app or a computer system — but it's a system that's everything.
Got it?