Hey what's up everyone and
welcome back to my channel! If
you are an entrepreneur or
online business owner, and
you've been thinking about
creating an online course so you
can grow and scale your business
this video today is for you.
In today's video, I'm walking
you through my process
step-by-step, for setting up
your online course on my
absolute favorite course hosting
platform - Kajabi.
This is the best place for
course creators, digital
entrepreneurs and online
business owners who are ready to
scale and grow their business
with an online course. And if
that's you, hit that subscribe
button and hit the bell button
so you can be notified every
single Friday when I post a new
video.
I have personally been creating
and selling online courses for
almost four years now, and it is
hands down my favorite business
model. With an online course you
can quickly and easily scale
your business to help more
people and to bring in more
profits than you ever could
working with people one on one.
I recently moved all of my
online courses over to the
Kajabi platform and I am in love
with it. Everything is so easy
to set up. My landing pages, my
courses, look so much better
than they did on the previous
platform. And I highly recommend
you get started on there
yourself when you create your
first online course.
In fact, my entire website
CourseBoss.co is actually hosted
right on Kajabi.
You can find out more about how
I run my online course business
and what goes in to an online
course business model that has
helped me generate over $25,000
so far by checking this video
out right here.
Step one is to sign up for
Kajabi if you haven't already.
So you can head on over to
kajabi.com and choose your plan.
And when you're ready, hit the
start free trial button.
Once you create your account and
you log in, you'll be brought to
your Kajabi dashboard which will
look something like this.
Now this is your back end, and I
just want to give you an idea of
what a course on Kajabi looks
like for a student from the
inside.
So this is one of my main
programs from my other business
Instagram Launchpad. So when a
student logs in, this is what
they see. And they have this
header where they can start the
course, and there are all of the
different modules and sections
with the different lessons and
different pieces of content
below them.
And you can see they also have
this thing over here where they
can track how many lessons
they've completed, how far they
are in the course.
And step number two is to create
your first course under
Products. So back to your main
dashboard, you go over here to
products, and you will use this
to create your first course.
So there's a lot of different
templates here you can choose
from. Depending on what kind of
course you're creating, there's
a mini course template and
typical online course and
membership, evergreen trainings,
communities, coaching programs,
or you can start from scratch.
So I'm going to go here and go
to the online course, and this
will just be a test course. So I
am not ready to create my
program yet for this, but we'll
go in and create that. And
Kajabi will generate a template
for you to start building your
course from.
So after you've done that,
you've named your product, you
can go ahead and start adjusting
the different sections of your
course.
The way the outline here works
is they've set up some default
categories and lessons. So how I
organize my courses, is I
usually have different modules.
So for each category, I would
name it module one and whatever
the title is, and then upload my
videos and my PDFs and whatever
course content I have
underneath.
You can click right on there if
you want to edit that, and
rename the title. You can add a
description and you can add an
image here. So if you want to
brand your course, if you have
branded images for each of the
modules, you would add them in
here.
So back over into mine, you can
see when I add in a video, it
will usually pick a thumbnail.
But if I don't have a video and
it's just a PDF or something, I
will upload this image of my
course title into each of those
sections.
So you can see I've renamed each
category and uploaded my
content. So you can go and add
in your videos and your PDFs and
whatever you have under each of
these lessons.
So if you want to add a new
post, the lessons within within
Kajabi are called posts, so
that's where you would add in a
lesson. But I can go in here and
click edit on this one since
it's already set up for me. And
you select what you want to add.
So you can add in a video which
is probably what most of your
course will be... different
video lessons. But you can also
create assessments and quizzes
for your students to complete
within your course.
I would come in here and pick my
title. Since most of mine are
videos, I wouldn't necessarily
have anything in the body copy,
but you can also write a
transcript there as well.
So within my Instagram Launchpad
course, I have a video so the
video comes and plays up here.
And I've also included
transcripts. Now I did this
separately, I used a service
called Otter, which generates
transcripts from your videos. I
still had to go through and edit
to make sure there were no
spelling mistakes or grammar
mistakes, but I took that and I
uploaded that and I've also
added them as subtitles on my
videos.
So when it plays, I also have
that. If you have anything that
is downloadable that you want
your students to access, you add
them over here on this side to
the Add Downloads. Now that will
show up on the side of the
lesson that has has them. So let
me go back and find one that has
it.
Okay, so it looks like I don't
really use this feature very
often because I actually host
most of my downloads on Google
Drive. So what I do is I just
put a link in the description
for the video that links to
that. But if you want to provide
the download straight through
Kajabi, that's where you would
add that in the downloads here.
And you want to remember to hit
Save as you're going, you don't
want to put in a bunch of work,
writing things out and adding
things and then forgetting to
save and I'm going to come back
and do that later.
So when you upload a video to
Kajabi, it will take its time
processing and as long as you
save after you've done that it
will continue to process. And
usually the first version of the
video that comes up will be the
lowest quality, but give it an
hour or two and by then your
full HD quality videos will be
up and running the way that they
should be.
And just to make sure because I
started this one as a template,
it's already already set to
Published. But you can normally,
when you create a new lesson,
it'll be set to draft. And just
make sure when it is ready to
click that Published button and
then hit save and then your
students will be able to see it.
And as you noticed before, in my
Instagram Launchpad course, I
have all of this customized, and
right now that'll be set to
default. So in order to
customize the branding and the
look of your course, head up
here inside your product course
dashboard and click on
Customize.
And you will go and you will
customize that specific product
that you are creating. So that
brings you into the
customization editor. So you can
go up here into the hero section
and everything in Kajabi is done
through these different menus on
the side, so I can decide to
show that or not.
I can change the image, I can
change what the button says, I
can add text, I can change the
overlay, the alignment, etc. So
right now that's set with
product info and a start button.
You can completely customize
that and add things and take
them away depending on what you
want your course to look like.
That's also where you can edit
your instructor bio, the
progress, you can show whether
or not you want an image of the
course... I don't have one
uploaded, so that's not there.
But yeah, you can change
everything from the colors of
your buttons to the images used,
to the set up of your course
page. So with all of my courses,
when somebody signs up, they get
access to the entire program
right away. But that might not
be what you're going for.
And you can actually set things
up so different sections or
different lessons are dripped
out over certain periods of
time. So say I was creating this
course. And when someone signs
up, I want them to have access
to the course introduction and
the fundamentals section. But
maybe I want them to wait a week
before they get the third module
and the content inside that.
So I can click into a whole
category, and under visibility
on the right you select drip. So
as you can see, it says this
category will become available
for your members on a specified
number of days after they have
acquired the product.
So if I want this one to be
available after seven days, I
would type in seven and save
that. So I could go back, and
say I want the next module after
that... So see here it says that
this will get released to
students seven days after they
purchased. So maybe for the
advanced tips, I want to make
that come out after two weeks.
So I'd go into drip and add 14
days in there.
So that's an easy way to control
how quickly people go through
your course, or if you're
worried about people buying it
and asking for a refund after
they've watched everything. If
you want to control how much
they can get right from the
beginning, that's a great way to
do that.
So what kind of course are you
planning on creating first? Is
it a signature course, a short
masterclass, a membership
program, or maybe a group
program where you also offer
some group coaching along with
your course. Tell me what is in
the comments, I would love to
hear what you guys are creating.
So at this point, you've set up
your course, I mean, this will
take a while to get all of your
videos uploaded and all of your
content. But once you've done
that, you have your course. And
now comes the way to sell it.
So how that works in Kajabi is
you need to create an offer. And
you do that separately from your
course, over here under Products
> Offers.
And then what you do is you go
here and you add a new offer. So
you create what you want it to
be. So "test course - one time
payment". And then you can
select which course you want
them to get when they purchase
that offer.
So I haven't set anything up yet
because I don't have a course
yet on this Kajabi plan. But you
would have to first set up your
Stripe and PayPal, and then you
can go and add in things like
which products are included, you
can add things like upsells,
what happens when a cart is
abandoned, etc.
To set your price, you go over
here under price and go to edit
price, and choose what kind of
payment you want. So for me
right now, this is... I need to
set up Stripe and PayPal.
But when you have done that,
it'll come up, you can pick what
currency you want, how many
payments, there's the one time
payment plan, or multiple, or a
recurring subscription if you're
doing something like a
membership.
So when you're happy with all
that you would save, and your
pricing would be ready to go.
So for me, after somebody buys
my product, I want them to be
sent to ConvertKit. That's where
I manage all of my emails and I
keep track of who has purchased
my courses and who hasn't. So
that way I can do things like
send onboarding emails to
welcome them to the course, I
can exclude them from future
promotions of the course that
they've already bought.
So to do that, you would go send
the member to a third party
provider. And then once you've
set up your integration, you
would click here and I would
find ConvertKit. And then I
would go into ConvertKit, find
the form ID for the form I want
them to be added to, stick it in
there, and save.
And then when somebody buys my
course on Kajabi, they'll
automatically be added to my
ConvertKit list as well. That
way I can tag them with the
things I need to and send them
all of the right emails.
And the last thing you want to
do with your offer is to edit
your checkout up here. So this
will bring up the checkout
editor. And similar to
customizing your course page,
you can edit a lot of things on
this page. So you can change the
image up here, you can add your
logo, an image of the course or
the product that you're selling,
and change all of this copy
here. So it makes sense. So you
can really push that sale and
get more conversions.
It's super important that you
don't forget this stage because
otherwise, your potential
customers are going to see this
default page that just has
filler text in it. And you want
to make sure that that gets
edited.
When you're done, you can hit
save, and you'll be good to go.
Here's an example of one of my
checkout pages for my Instagram
Launchpad page. So I edited how
it looks. I added in some copy
talking about what somebody gets
when they enroll, and I added a
bunch of testimonials to
encourage the sale.
And that brings us to step four,
which is to create a sales page
to sell your course from. You've
got your course set up, you have
your checkout page, now you need
somewhere to send people so you
can convert them into paying
customers.
So inside Kajabi, go to Website
and then go into Pages so you
can create a new page in the
page builder. So this is where
all of your standalone pages
will live. And you go up here in
the top right and click on a New
Page.
So Kajabi has a ton of different
templates you can start from,
you can click them and preview
to see if they have the kind of
look you want. But they're all
super customizable. And it
doesn't really matter what you
start with if you know what you
want to build.
So I'm going to go here and
click the Streamlined Sales
page. Looks good. And then I'll
go get started. So I will name
this "test sales page" and
create.
So it'll start you off with a
template and you can fill in
your sales page content. Now
this is just what you start
with. And you can add different
sections over here by going to
add section.
So depending on what kind of
content you want to add, you can
add a new hero, you can add call
to actions, you can add opt in
forms, launch videos, images,
etc. Your options are literally
endless, and you can make
gorgeous sales pages that
convert really, really well.
And just to show you what's
possible, here is my sales page
for Instagram Launchpad. It is a
super long form sales page, but
you have so much freedom to
create whatever you want with
this, in order to sell your
programs.
But back to the editor, there is
a lot you can do with this. So
it's going to take you a little
while to get comfortable with
how to edit things. But I
highly, highly recommend that
you join the Kajabi members
Facebook group to get help if
you run into any trouble.
There's so many helpful people
in there that have done this all
before, and any questions that
you have can be answered there
or through email support with
the Kajabi team.
And make sure when you get down
to your call to action or your
pricing... Let's add in a
pricing section. So you can add
in an offer. Actually no, let's
do a pricing option. So you add
that in, and make sure you add
your link to your chechout pages
here.
So you'd go in here, show CTA,
you can change the buy now to
enroll now, to whatever you want
it to be, and then add in your
checkout page URL here. To make
sure that it's not going to the
default, you want to make sure
this is set up to go to your
checkout page for your specific
offer.
And another great thing about
Kajabi is you can preview how
it'll look, how all of your
pages will look, on different
devices. So I can hide this menu
here, and this shows me what it
looks like on desktop. But I can
also switch to different tablet
sizes, and to mobile.
So it's really great because it
is super important that your
pages are all mobile responsive
because so many people are
visiting on mobile these days
and it's less and less desktop
every day. So it's important
that you make sure that your
pages look great on all
different devices.
But at the end of the day, there
is a lot that goes into writing
a high converting sales page,
which I can't really get into
here, because this is just a
basic setup tutorial. But I
highly suggest learning all you
can about persuasive sales
copywriting.
Creating your course is actually
just one step in the process.
And if you go ahead and create
your course without taking the
time to validate it with your
audience, to see if it is what
they want, and if it is
something they're willing to pay
for, you risk putting in all of
that time and effort on a course
that flops.
So to help you avoid that
situation that absolutely nobody
wants to find themselves in...
And I can speak from experience
because I did this exact thing
the first time I launched my
course to crickets. And to help
you avoid making those same
mistakes, I have created the
Profitable Online Course Starter
Kit which you can grab in the
description below.
It is absolutely free and it
will walk you through my entire
process of coming up with an
idea that revolves around what
you're good, at what you know,
what your audience wants, what
can help your audience, and
creating a course that is
guaranteed to sell before you
even spend a single second
creating it.
That way you can walk into the
course creation process
absolutely sure that your course
is going to sell and you don't
have to stress, you don't have
to worry.
Also if you want to join a
community of other course
creators, digital entrepreneurs
and business owners like you, I
would love to invite you to join
my free exclusive Facebook
community the Course Boss Club!
Inside I share all sorts of tips
and tricks on how you can get
your course created, how you can
market it and sell it, and have
a successful business as soon as
you possibly can.
I would absolutely love to have
you inside, it's a great
community and I can't wait to
see you there!
Check out these videos next to
take your course business to the
next level. And if you liked
this video, please subscribe,
hit the like button, and share
it with a friend who would also
benefit. Bye for now.