How did Apple’s logo go from this to this? Well that’s what I’ll explain right now.
So this illustration of Issac Newton under an apple tree was created by Ronald Wayne,
Apple’s third lesser-known cofounder that left the company twelve days after it was created.
He said the logo represented Apple’s desire to inspire innovation and originality.
Just as Issac Newton had been inspired to discover gravity from a falling apple.
But Jobs wanted something more simplistic and symbolic. So he hired Rob Janoff from a local
ad agency to reimagine a new logo. Who ended up creating something Jobs loved. A flat apple
silhouette with a bite, and six colorful stripes. Which symbolized the Mac’s unique color display.
The logo served the company well and wasn’t changed until Job’s return to Apple in 1997.
The following year, Apple’s products and packaging began to feature a monochrome logo,
abandoning the rainbow stripes altogether. Although stylizations like this one was
used for the iMac to represent its colorful translucent design.
But just a few years later, Apple released Mac OS X, a completely new operating system
that featured a glossy user interface called Aqua. So Apple changed their logo to match.
In 2007, the iOS era marked a new direction for the company.
Apple became one of the biggest mobile device manufacturers in the world,
and their branding shifted. Instead of Apple Computer, Inc., their name was simplified
to Apple, Inc. And the design of their logo changed from a symbol of Mac OS X to the iPhone.
Adopting a softer chrome finish that closely matched the iPhone’s aluminum enclosure.
But around 2013 with the introduction of iOS 7, its flat user interface inspired a new
style of Apple logo, virtually identical to the monochrome version from 1998.
And although this logo continues to be used today, Apple hasn’t been shy about being playful.
They’ve used artistic stylizations of their logo on gift card stickers,
product marketing like the rainbow logo used in recent iMac ads, and even promotion for
their special events. This is something Apple has done in the past, but not nearly as often.
So that is how we went from this illustration to this iconic fun logo that we all recognize today.
This is Greg with Apple Explained, thanks for watching till the end,
and I’ll see you in the next video.