Hey, everybody. Ryan Gromfin here. I'm getting to you from Newark,
New Jersey. It's about 6:15 in the morning, 6 o'clock in the morning.
I'm about to take off, I'm about to get on that big plane,
and I want to teach you the two lessons I learned on my trip to Newark.
Sorry about the video or sorry about the light.
Hey, everybody. Ryan Gromfin here.
I'm trying to talk quietly, it's pretty early. I'm here at the Newark Airport.
I'm about to get on that big plane back there at about an hour.
It's about 6 o'clock in the morning. I'm here in Newark, New Jersey.
Kind of ending a 13 or 14-day trip,
but I want to tell you about the two biggest lessons I learned on this trip.
I spent all of last week in Birmingham,
Alabama with a client who's been working with me for about two years
and I finally got an opportunity to go out and meet them at their restaurant.
And every one of these trips I go on,
I like to share with you one of my lessons.
Here's the crazy part.
The biggest lesson I learned on that trip to Birmingham
didn't happen in the restaurant,
it happened when I went to a furniture store.
I had a little bit of time to kill. My wife and I are looking at buying a house
and we had a little time to kill,
so we went into a furniture store and
from the moment I walked into the furniture store,
the gentleman there… it was a very high-end furniture
store and he says to me, right off the bat he says,
let me tell you a little bit about us. Have you ever been here before?
Let me tell you all about us,
and he went on for 10 minutes
about their furniture and their quality
and everything about the furniture.
And never once asked the question about me, never once said,
what bring you into the store? What brings you to Birmingham?
What kind of home are you guys buying?
Are there any questions you have that I can help
you with? Is there anything I can do to make your furniture buying process easier?
And I was so turned off by the whole thing of him
basically just gloating about how great their furniture was
and never once taking the time to ask me a question about me
that I just walked right out.
No, I wasn't going to buy anything anyways
because I was in Birmingham and the house that we're building is in Austin,
Texas, but the point is, this was a national furniture store
and had I found some stuff in there that I liked,
we might have gone and looked at them
when we were in Austin.
And so I think a lesson here is,
a lot of times in the restaurants we do the same thing,
we say welcome to so and so,
is this your first time here? Let me tell you a little bit about us,
but I also teach to ask a question when they sit down,
which is what brings you folks into the restaurant today?
And that is such a powerful question that so many of us
don't ask because we assume, well, what brings them in is obviously food.
Well, I'm in a furniture store, obviously furniture,
but there's more to that question.
What brings you folks into the restaurant today?
Are you going to see a movie or you on a date?
Is this your first time here, right?
Ask them some questions and tailor the experience to them,
and this isn't just for fine dining,
this may not work perfectly at fast-food restaurant.
[Announcement]
So before I was so rudely interrupted by the lady here,
all kidding aside.
Like I said, this may not work perfectly in your fast-food restaurant,
but even your quick service or family-style or fine dining restaurants,
you've got to find out why your customers are there,
know more about them.
So, I quickly want to bring you to the second lesson I learned here.
So after Birmingham, I went to New Jersey,
where I did a training seminar for some pizza
operators at a pizza distributor show.
And here is the crazy part - I presented twice
to roomful of people on my five
mandates for a lifetime of restaurant success.
And in the whole time of the room, everyone's like yes, yes, yes,
that makes great sense. Yes, yes, yes.
Second rude interruption, but we'll wrap this up here.
So everyone's going yeah, yeah, yeah,
that makes perfect sense, that makes perfect sense.
And then, when I made the offer to get my programmer to work with me,
the room empties out no one has any questions.
Now in the room was a gentleman I've been working with
for about two years who took his two Pizza restaurants
from about two million dollars between the two,
working 7-days a week to 7-million dollars.
They do $70-thousand a week between these two restaurants.
He is living the life of his dreams.
He works Monday to Friday, 10:00 to 3:00
and that's it, and he was in the rooms giving a testimonial, telling folks.
He literally said so the two best decisions I ever made in my life
were to get married and to buy Ryan's restaurant owner’s roadmap program.
And I don't tell you that because I want you to buy the program.
I mean I do, but he and I went out
for dinner after I said what was the deal with that,
all these people respect you, they know you got one of the
busiest pizza restaurants in the New Jersey area,
and how come even after you were telling them that they got to do this,
no one even wanted to come talk to me?
He said it's ego.
And he said, here's the thing -
he got invited by a cheese manufacturer Grande cheese to go to.
They do an owner summit, they pick their
seven or eight best operators across the country
and fly them out to Wisconsin, where they manufacture cheese
to get together for an owner summit.
And he said of the seven operators that are the seven best pizza
operators in the country last year,
all seven of them had a coach.
He had a coach, which is me, and the six others all had a coach.
Do you think it's a coincidence that the seven best Pizza
operators in the country all had a coach?
And then in a room full of people who are struggling
with their pizza restaurant,
who look at this gentleman as
a mentor of theirs and he's telling them
to look to me as their coach because of the results.
We grew his restaurant from 2-million to 7-million in two years.
That's like a 400% growth.
And he lives the life of his dreams now.
He works less than ever before.
He's working five hours a day five days a week.
Before he was working seven days a week,
include and take any time off and wasn't making as much money,
but do you think it's a coincidence that the seven best pizza operators
in the world all have a coach,
and everyone else in the room was too embarrassed
or too egotistical to come even ask me a question and talked to me.
So, I guess the two lessons here are - ask your customers
what brings them into your restaurant?
Find out more about your customers and get a coach.
Have a great day folks. I hope you enjoyed this video.
I'll see you next week.
Hey, everybody Ryan here.
I really hope you enjoyed that video.
Would you mind doing me three really quick favors?
1st) Would you like this video?
Wherever you're watching it, there'll be a button for you to
go ahead and click and like the video,
and then leave a comment somewhere so I could answer your questions.
2) Would you go ahead and subscribe to this channel,
that way I can continually deliver you the newest
updates every time I release a video.
And then 3) I'd like to give you something.
If you're the kind of person who really wants to get ahead in life faster,
I have a 90-day planner here that I'd like to give you.
I use this planner every day in my business and actually,
I think this is one of the reasons why I'm able to get as much done
as quickly and as efficiently as I am able to.
See every year when I sit down to plan out my year,
I sit down and I do 4 of these 90 day planners because
I believe that we can't get as much done in a month as we think we can,
but we can get a lot more done in 3 months
than we think we can.
And so I've developed a system,
I call it my 90-day plan or system
where you can achieve just about any goal you want in 90 days
if you follow this. And I'd like to give it to you completely free. Like I say,
this is on my desk every single day
and I use it in my business and I teach my clients how to use it.
And I'd like for you to have it for free.
All you have to do is head over to
TheRestaurantBoss.com/Goal.
G-O-A-L.
Again, that's TheRestaurantBoss.com/Goal
and then just give me your first name and email address
and I'll send this right over to you, all four pages.
Until the next time I see you,
go out every day and improve the lives of your customers,
your employees, your vendors, and of course, your family.