Hi there, my name is Richard McMunn from the interview training company, PassMyInterview.com.
And in this tutorial, I will teach you how to pass an e-commerce interview. So, it does
not matter whether you are applying to become an E-commerce Manager, an E-commerce Specialist
or an E-commerce Assistant. This training tutorial will make a big difference to your
preparation and your performance at the interview. And to achieve that goal, this is what I will
cover. I will give you a list of e-commerce interview questions, the ones I strongly advise
you prepare for. I will give you brilliant, unique answers to tough e-commerce interview
questions. I'll give you some really important tips on how you can stand out during your
e-commerce interview. And I will also tell you about further resources you can get access
to, including these slides to help you succeed. So, there’s four reasons why you should
stick around. And just very quickly before we get going. A very warm welcome to this
e-commerce interview trading presentation. My name is Richard McMunn. That's me there
in the center of the screen, the bald chap! I am a former fire officer of 17 years. And
since then, I've been helping people like you to successfully PASS your job interviews.
I always do that by giving you top-scoring answers you cannot find anywhere else. On
that basis, please make sure you subscribe to this channel. We have over 360,000 people
now within the community and lots of you, I am pleased to say, are passing your job
interviews as a result! You can also connect with me on LinkedIn. I have put my LinkedIn
link in the description below the video and it is always great to connect with like-minded
professionals such as yourself! And please do give the video a LIKE. Please give it a
thumbs up, because that motivates me to create more content for you. Thank you very much.
Let's get started. First question. Tell me about yourself and why you want to work in
e-commerce? Now, in your answer to these very first e-commerce interview question, my advice
is to showcase the skills and qualities you have that will be attractive to the hiring
manager. You should also talk about how you can manage difficult projects, how you can
provide great service, and how you will stay on top of the e-commerce developments that
frequently occur within this industry. Here is my suggested answer. Tell me about yourself
and why you want to work in e-commerce. Here we go. “I am a results-driven, analytical,
team-focused employee who has a passion for e-commerce, a passion for innovation and creativeness
and a desire to continually improve in my work. I want to work in e-commerce for two
reasons. The first reason is, it is a job where I get to see the results of my work
relatively quickly. This helps me feel energized, engaged and happy in my work. Secondly, e-commerce
is changing and evolving all the time, and I prefer to work in an environment where I
have the responsibility to keep on top of those changes to help my employer thrive.
I have experience managing different campaigns; I can work well with stakeholders and clients
and I will always make sure I work hard to achieve the targets you set for me. If you
hire me in this e-commerce role, I feel confident you will see a positive impact quickly and
I will ensure you always see an impressive return on your investment.” That's a brilliant
answer, and it sets you up for the remainder of your e-commerce interview with confidence.
And that's really important. Now, you can either pause the video if you want to and
take note of the questions and answers as we progress together, or if you want to wait,
I'll tell you soon where you can download my full set of 22 E-commerce Interview Questions
and Top-scoring Answers, including the ones we are working through together today. Now,
the next question I want you to prepare for is: Why do you want to work for our company
in this e-commerce position? Now, again, this interview question is guaranteed to come up
early on during your e-commerce interview. The hiring manager wants to hear you have
researched their company and you are attracted to their company culture and their ethics,
because if you are attracted to the company, you are more likely to stay working there
for a long period of time. Here is my suggested answer. Why do you want to work for us? “It’s
all well and good having the skills, qualities and experience to be an effective and competent
e-commerce professional, but if the company you are working for doesn’t give you the
support, or if they don’t offer quality products and services to their customers and
clients, it will be hard to excel in the role. I researched your company in detail before
applying for this position and you have an impressive track record, you provide brilliant
products and services and it is clear from the people I have spoken to, that you genuinely
care about your staff and you want to continually grow and develop. I want to work for you because
I believe my skills and experience will allow me to help you achieve your commercial and
financial goals, and I will feel satisfied in my work in the knowledge that I am making
a positive difference each day I come to work.” That's another really strong answer. And again,
that will be the best answer out of all the candidates that are applying for your particular
job role. Now, don't go anywhere because I still have more questions and answers to work
through with you. But when you're ready, if you want to CLICK THAT LINK in the top right-hand
corner of the video, it takes you to my website, PassMyInterview.com, and you can download
my full set of 22 E-commerce Interview Questions and Top-scoring answers, including the ones
we are working through together today. The next question. This is a difficult one. What
are the key elements of a successful AdWords campaign? Now, whilst this is a challenging
e-commerce interview question, it is also your opportunity to show you have the necessary
skills and technical know how to succeed. Here's my suggested answer. What are the key
elements of a successful Google AdWords campaign? “There are nine key areas I would focus
on when creating an AdWords campaign. STRUCTURE is the first area. This is where I make sure
the foundations are in place before running a campaign, such as having a great landing
page that converts. It’s important that we meet the needs of our audience whenever
we run an advertising campaign. I would ensure we TARGET THE PEOPLE AND THE AREAS where we
are likely to achieve the most success, and I would always use the GOOGLE KEYWORD PLANNER
TOOL to ensure we are hitting the right target keywords.
I would continually TEST AND AMEND the ad campaign regularly – if you don’t test,
you are wasting money and I would always seek to add NEGATIVE KEYWORDS to the campaign to
increase ad spend efficiency. I would employ STRATEGIC BID MANAGEMENT and I would make
sure I KNOW WHO OUR COMPETITORS ARE in respect of what they are doing and what is working
for them. Finally, I would ensure I utilized REMARKETING within the campaign before EXPANDING
ONTO OTHER ADVERTISING PLATFORMS once I had a system in place that worked and that was
converting well.” That type of response shows you fully understand the different key
elements that come to make up a successful AdWords campaign. And those are the most important
areas based on my experience. The next question, this comes up a lot during e-commerce interviews.
How would you deal with a client or stakeholder in your project who keeps pushing back on
your recommendations? Now, this interview question features often during e-commerce
interviews. In your response, show you have the right combination of interpersonal and
communication skills to achieve your objectives. And here's a great answer again to help you.
How would you deal with a client or stakeholder in your project who keeps pushing back on
your recommendations? “This is a common situation in e-commerce, and it would be my
responsibility to communicate the benefits of my recommendations with clarity and purpose.
I would start off by listening to their concerns. I would then address each concern individually
and back up my reasoning with facts, evidence and historical examples of where my recommendations
have been successful. I would seek to explain the dangers of not following my recommendations
and the negative impact this could have on the project. At all times I would remain clam,
I would use easy-to-understand language and I would work hard to ensure my recommendations
were not only accepted, but embraced positively, too.” So that shows that you fully understand
what you need to do to overcome pushbacks during a project. The next question. When
have you gone over and above for a customer or a client? Now, when working in any e-commerce
role, you will often be asked to go above and beyond what is required. This question
clearly assesses your willingness to do exactly that. Here's my suggested answer to help you.
When have you gone over and above for a customer or a client? “When I first started getting
interested in e-commerce and marketing, I carried out some freelance work for a small
number of clients. This was a great experience and it taught me the importance of responding
to clients quickly and sorting out any issues they may have. One situation occurred where
the client kept asking for changes to the work I was doing for them without additional
charge. Because they were a new client, and they were just starting out with their e-commerce
business and their budget was low, I decided to do the additional work for free. I viewed
this as a way for me to gain more experience, and it also ensured the client would leave
me a glowing review once I had finished the work, which would then help me to bring in
more business. Whilst working in e-commerce, you have to be prepared to go the extra mile
for your clients and customers as this helps you stay ahead of the competition and bring
in more business. As we all know, the power of client and customer recommendations is
critical to the success of a business.” Now, that's a clever answer because it shows
that you are prepared to go above and beyond what is required, so you will work the extra
hours needed. But you also understand the importance of doing so because it can bring
in extra business because the client will then recommend you to other people. It's a
great answer. What I would like you to do now is please do CLICK THAT LINK in a top
right-hand corner of the video. Go through to my website, PassMyInterview.com and take
a look at my full set of 22 E-commerce Interview Questions. You also have the option to download
the answers in PDF format. It is a brilliant guide that will make a big difference to your
preparation! I've also answered some of the more common questions people ask who are preparing
for e-commerce interviews on that page. Make sure you check it out. Thank you for watching.
Don't forget to SUBSCRIBE. Please connect with me on LinkedIn.com and please give the
video a LIKE. Thank you very much. And I wish you all the best for passing your e-commerce
interview! Have a brilliant day. Thank you very much.