I don't own a phone. My phone doesn't have a shorts camera app.
I prefer to make all videos on my computer because it has a live screen. In this video,
you'll learn how to make a YouTube short on your PC, so you won't have to use a phone.
You'll also learn how viewers will find YouTube short and how to make better shorts videos.
Step one, shoot your short video in a vertical format. If using a phone,
make sure you hold it vertically. If using a camera like this Canon M50,
make sure it's in the vertical position before you hit record. If using an old form video that
you've already recorded but want to make it into a shorts video, make sure you rescale
that horizontal video into a vertical video. Use the aspect ratio 9 by 16, and the dimensions 1920
pixels long by 1080 pixels wide. Click the link in description to learn how to rescale your video.
Your YouTube short can be up to 60 seconds long, so don't make it longer than 60
seconds. Keep in mind that if you upload a YouTube short that you've created elsewhere,
make sure the content is not copyright protected and it's suitable for use on YouTube.
Step two, edit your video. After you've shot your video, import your video file into your
video editing software. I use ScreenFlow, which is a video editor and screen recorder for the Mac,
but you can use any video editor. Create a vertical document in your video editing software
with 1080 pixels by 1920 pixels high. Import your video onto the timeline. Here's my shorts video.
If it's smaller than your document, just rescale it. Make sure the first two seconds really grab
your audience's attention. You can also invite viewers to subscribe by adding a subscribe
overlay. I prefer to add the subscribe overlay to the end of the short video.
You can also add up to 60 seconds of music to your shorts video by downloading the
audio file from YouTube's audio library. After you finish editing your short video,
you're ready to export it. Click export, give it a title, choose the place where you wish to
download it. I'm going to check download, encoding quality fastest. When you export your video file,
make sure you choose the original resolution. When you click the dropdown, choose 1080 pixels
wide by 1920 pixels high, which is 100% of original. Click export. Here's my shorts video
file saved to my download folder. Now I'm ready to upload and optimize my short video for YouTube.
Step three, upload and optimize. Most viewers discover the shorts videos
while browsing the shorts shelf using the YouTube app on their phones. Therefore you
want to upload and optimize your shorts videos so they can be found on YouTube. Later, I'll
discuss other places where your shorts videos can be discovered. Long to YouTube channel, click the
create link at the top, click upload videos, click select files, or drag and drop a file to upload.
I'm going to drag this file, How to Increase Watch Time on YouTube in 30 Seconds.
Now it's uploading. Okay, I've got my title in there ready because that's what I named
the file. Add a shorts description. Make sure you include the hashtag shorts in the
description or the title. Here's the thumbnail frame that YouTube chooses from your video
to add to the shorts shelf. On the audience select, no it's not made for kids,
no age restriction. Click next. I'm not going to add an end screen or a card.
Click next. Under visibility, you can choose private, unlisted, or public. For the sake
of this demonstration I'm going to choose unlisted, but if you want to make it public,
choose public, or you can schedule it. Click save. Step four, publish and promote. After you finish
uploading and optimizing YouTube short, promote it on YouTube as well as your social media sites.
Click on the shorts URL, post the video, then click on share. Now share your shorts video
on social media sites by clicking on each of the icons. You can also copy the URL and share
with the email list or post it to your blog. If you want to promote your short video on
YouTube, post it to your community tab. Alternatively, create a 15-second clip
and post it as YouTube story. You can also add a shorts section to YouTube homepage.
Simply go to customization in your dashboard. Click add section, select short videos. It says,
this section will appear after a short video has been uploaded. Here's a short section
that I added to my YouTube channel homepage. Where can you find YouTube shorts? You can
find shorts by tapping on the shorts icon in the YouTube app. You can also discover shorts
by tapping on the home screen in the YouTube app. After tapping a short, you can scroll to
see more shorts videos. You can also find them in your subscriptions fee and on the YouTube section
on your channel homepage. Keep in mind that short videos have their own separate viewing
experience than regular videos. Once you tap into a short, you can scroll to view more of them.
Why should you make shorts? Here are 3 reasons to make shorts.
Number one, it's a great way to reach new audiences. For example, mobile users can
discover your shorts videos by browsing the shorts shelf from their mobile phones. YouTube says that
YouTube shorts receive 6.5 billion daily views per day. Therefore it's worthwhile trying to
expose your content to a different audience. Number two, drive views to your long-form
content. For example, you can take a 15 to 60-second snippet of your long-form video,
then invite people to check out your long video at the end of your short video. This will drive
viewers from your short video to your long video. Number three, track your shorts performance. If
you click on analytics in YouTube Studio and go to the content tab,
you'll be able to see all your shorts videos. You'll also discover how viewers are finding
your shorts from external means, YouTube search, suggested videos, or playlists.
You'll also be able to see the top shorts for your last 7 days, 28 days, 90 days, 365 days,
or lifetime. If you click on the analytics for any of your individual shorts videos,
you will see the key moments on its retention as well as the main traffic sources.
For example, in this shorts video, 85% of viewers are still watching around the 30-second mark.
The top traffic sources include external, which is mostly Google search, YouTube search,
direct or unknown, playlists, and other YouTube features. Keep in mind that if you upload a custom
thumbnail for YouTube short, it may appear at the top of the page in Google search.
What if you want to make a YouTube short on your phone? Watch this video on the screen right now
on how to make a 60-second YouTube shorts video on your phone using a YouTube shorts camera app.