- Does more views mean more money?
No doubt you've seen it.
You've got PewDiePie,
you've got MrBeast,
you've got the prank channels.
You've got all of those videos that go viral.
Charlie bit my finger, Leave Britney Alone.
Funny news channels that talk about
sex cinemas open up in London.
Videos that get millions of views
when they're just reviewing adult toys
versus channels that are dedicated
to finance, mortgages, educational content,
business, stocks and shares, Bitcoin.
Some of these channels will earn millions
and some maybe not as much.
And it may be a little confusing for you.
I consult for many clients,
and I've been on this platform for about eight years.
And I've passed life on YouTube.
I managed a YouTube channel
with around about 14 million views,
40 or a thousand subscribers.
Over the life span of that channel,
which was about five years,
he made less than 5,000 pounds
with 40 on a million views.
On the flip side,
this channel gets around about
a quarter for a million views per month.
Last month made a run about 400 ish pounds
in just YouTube adverts alone.
And by the end of this year,
I should be filing in a tax return for six figures.
You would've thought that
the previous channel that was getting
nearly a million views per month
with reek money in, right?
This is the common misconception of YouTube.
It's the business behind YouTube.
It's the audience that you lean into.
For many years on this platform,
for the last two, three, four years,
for that matter,
kids content was king and queen and toddler.
Why?
Because it was family engaging.
It was harmless.
You can have any brand advertise against it.
You aren't gonna get some,
I'm stood in a Japanese forest
kind of problem with Ryan Toys.
But on the other side of that divide,
you had shock content,
an idiot, some pranks,
and people throwing mattresses into swimming pools
in million pound houses.
Now the difference between those two
is that kids channels could possibly sell affiliate links
to the toys.
They was wholesome,
they've gotta advertiser-friendly.
And on the other side,
you've got the idiots
that are jumping off of roofs
and driving blindfolded down roads
that were able to sell mass quantities of merchandise
to that audience to make up the shortfall.
This is the thing that will blow your mind.
One of the best performing videos on this channel
is me talking about CPM rates.
It's me talking about the business of YouTube,
making more money on YouTube.
Picking at anywhere
between 15 and $40 CPM
per thousand views.
Why?
Because it's an interesting topic
for high-paid, high-yield businesses
to advertise against.
If I talk about starting a business,
generating passive income, affiliate marketing.
There's other people
that want to sell their product against those.
Their courses against those.
They want you to invest in their ClickFunnels,
and they'll throw loads of money at it.
On the flip side,
they'd say, I'm doing an adult toy review,
where they've sent me the toy
and I get to wave it around and poke at it.
The problem there
is that it's not friendly for kids.
It's only good for selling that product
and nobody wants to advertise against it.
You will get demonetized
or you will be isolated and put on the limited list.
So just because a video gets millions
and millions of views,
don't assume that they've got thousands and thousands
of pounds off of it.
But if you do optimize the video properly,
let's say you're sat there
and you're reviewing a specific microphone,
or you're talking about a specific service,
not only do you get the views
because it's advertiser-friendly,
but I could also then start driving you to services.
You'll notice in my description down below
I offer relevant services.
So what I'm next telling you how to improve your audio,
I'm pointing maybe a microphone.
Maybe next time I'm telling you
how to improve the retention of your videos
by using intros and outros and pop-ups.
You're having a look at the link down below from Placeit.
Maybe I'm telling you
how to broaden your audience
by making sure that it's internationally available,
by using things like subtitles with rev.com
with the link in the description.
I went full time on YouTube
with 3,000 subscribers.
I've been on this platform for about 14, 15 months.
I wasn't even actively monetized by YouTube,
but I was able to make an income enough
to pay my rent and feed me.
And let's be honest,
I'm pretty well fed.
So this is a very common misconception
that millions of views
means millions of bucks.
And another common misconception
is that subscriber counts matter.
Watch this.
You'll find out something amazingly interesting
that subscriber counts
isn't the most important metric.