- [Neil] SEO is all about keywords.
The more keywords that you target and go after,
the more potential traffic that you can get
from search engines.
So how do you go
and continually find new keywords.
Hi everyone, I'm Neil Patel
and today I'm going to break down
how to continuously find new keyword opportunities.
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Now, as you can see here on my screen, I'm on Ubersuggest.
You can find it at neilpatel.com/ubersuggest.
So let's type in a keyword.
I'm in marketing.
My agency NP digital
which you can see here is an ad agency
where we help companies grow their traffic.
So I'm like, all right, if this is my ad agency site,
and I'm trying to get more leads
for people interested in marketing services,
how can I continually find new keywords for, you know,
digital marketing services and things related to that
that I can continue to target.
So let's type in here one of the services
that offers SEO.
So let's type an SEO company into Ubersuggest.
And what I'm doing here is just pulling out some keywords
that are potential opportunities.
So this report over here is a keyword overview report
where it shows you the keyword, how popular it is,
it's growth over time or decline over time,
desktop volume, mobile volume.
And if I go to keyword ideas,
that's where I can see many, many more key words
that are related to SEO company.
So I'm looking for new ideas constantly.
So how do I continually find them?
Well, the first thing you need to do is
when you find keywords that you're interested in,
you need to on the keyword ideas list,
just put a little tick box next to those keywords.
So SEO company, I can do SEO company near me,
go after SEO company services.
Let's type in or let's keep looking.
There's a lot that are city-based or state-based.
So Texas, San Antonio, Portland, Austin
and the searches actually add up for all these.
I should be targeting each of these
quote-unquote city pages,
Miami, Seattle, Atlanta, Orlando.
So I'm going to select some of these.
And then I actually even like the New York city.
People type in NYC, Chicago.
So now what I want to do is click add to list.
And I can create a list.
So this one would be SEO company keywords
and then I'm just going to click plus,
so then that way added to the list,
make sure it's checked right there.
And I'm going to add those keywords to that list.
And now I'm going to do the same thing
just like there's company, there could be agency.
It could be SEO agency as well, right?
And same thing, click SEO agency near me.
Not really software.
Let's go to New York city, Denver, Miami.
And I'm going to select them.
And then I'm going to add them to the list.
And I would select a new list.
You know, maybe this one is on, actually I can add them
to the same SEO company list.
Company, agency, pretty much the same thing.
Add 'em there.
There's also services.
So I can type in SEO services,
and similar, I can go SEO services.
I can do cities.
I can even do for like small businesses near me.
Why is SEO important?
That could be a good keyword,
SEO services, pricing, providers, another city one,
few more city ones,
SEO service agency, more city terms.
Ah, here's another idea.
SEO services for law firms.
I didn't think about that.
I can do, go after keywords that are based
for specific niches, like law firms,
for dentists, for doctors, for lawyers, right?
Let's see, and there's more keywords.
I can keep clicking next, next, next
and you would want to do that.
And I would want to again add these
to the list that I just created.
And now that I did that, I've added those 18 keywords,
I can also do the same for terms like digital marketing.
(keyboard clicking)
Let me type that in really quickly.
And as you can see here, all right,
there's other terms,
digital marketing agency near me.
Some are not related.
Digital marketing agency, that's great.
Jobs not so much.
Digital marketing company, services, strategy.
We can offer strategy services.
We're specialists, freelancer.
Even if we're not a freelancer
I can have a page that talks about, you know
hiring a freelancer versus an agency
Digital marketing, Google, a lot of people on Google help.
Digital marketing funnel,
like creating a funnel for your marketing.
City-based keywords.
Those are good as well.
Campaigns. We can help people run campaigns.
And in essence, what I'm doing when I'm going through this
I'm selecting all the keywords.
And I actually saw one here that was pretty interesting.
Where's the healthcare one?
Look, digital marketing for healthcare.
They also do industry-based terms.
So that's something to look out for as well,
in which I can probably do digital marketing
for law firms, for healthcare.
And I can add this to the list.
I'm going to create a new list here.
Let's type in
(keyboard clicking)
digital marketing.
Got that selected, click add keywords.
And the overall point I'm trying to make is you want
to save your keywords.
So now when I go to like my keywords list
I can then click on anything like SEO company.
This is a list that I had.
I can scroll down and look
at all the keywords I added within SEO company.
I can see my keywords like SEO, Houston.
I can even see the results
on who's ranking in the top 10 or top 20 or 30.
It'll pull from Google.
Sometimes it takes a minute, if it's not cache,
and I can go to each of these pages
and I can see what they're doing,
learn from 'em,
and then try to create better versions of the page.
So this one is Thrive Agency, SEO Houston.
I can learn from this page
and try to create a better page than this.
Here's one on Josh Schwab Belland.
Sorry, if I butcher your name, Joshua.
SEO company in Houston.
And similar, I can look at his page,
what he's doing, learn from it,
try to create something better.
Here's another one N-16 Marketing.
Get in touch.
They're based in Houston.
Again, learn from it.
Do something better.
RegXSEO.
Again, I can look at it, learn from it,
try to do something better.
Here's a clutch, which is a directory
and the overall purpose or the point I'm trying to make is
if I do this and I do this consistently
I can keep finding out new keyword ideas,
save 'em, and keep going back to them.
And I can type in some
of these keywords like SEO company, Houston.
I'm going to take a gamble here.
Yeah, it looks like I spelled it right.
Go to keyword ideas.
And here's some ideas.
Here's some more related terms, Houston, Texas.
So it gets pretty long after this.
There's not too many suggestions
after when I'm going that long of a tail
but like SEO company for lawyers.
(keyboard clicking)
Let's see if this gives any more recommendations
or ideas for lawyers, lawyers related.
When I start drilling down this much, you know
not as many options, but I can keep doing this
and this will constantly give me new ideas.
Or instead of SEO company, I can try companies.
I-E-S, right?
And as you continually search
and you continually do keyword research over time,
what you'll want to do is you'll just want
to save your keywords.
So here's ones, SEO companies,
SEO like best SEO companies,
SEO companies in New York, Chicago.
So these are all examples
of more keywords that I can go after.
And again, I can add it to my list
and I may add this one to my SEO companies list
Select that, add it.
And now I have four more keywords.
So when you're constantly doing searches
you're keeping track of it over time.
Your lists of keywords will continue to go up
and you just go to the keywords lists idea.
You can group 'em.
I like grouping.
It keeps it simple.
And then, then I have my list
of keywords that I want to constantly track.
And if you ever decided that, "Hey, you know what?
"I'm not interested in this keyword anymore."
I can just remove it from my list, whether it's one
or two keywords.
You can always export them,
copy to clipboard, but that's it.
This is how you consistently find new keyword opportunities.
This is how you keep track of them.
You keep adding to them and then you don't have to worry..
"Hey, did I already have this keyword?
"Did I already add it to my list?"
When you add it, it'll keep track
of it all as well as the duplicates and remove 'em.
So that way it's simpler and easier for you.
If you have any questions
feel free to leave a comment below
and I'll do my best to respond and help you out.
If you enjoy this video, please like it, share it
tell other people about it.
And if you just want my company to do all your marketing
for you, or even your SEO for you
check out my ad agency, NP digital.
Thank you for your time.