Hi everyone, welcome back to another video.
Today I'm going to be making a quick
but very important video
in regards to using paid Facebook ads
or paid Instagram ads
to sell T-shirts with print on demand.
For everyone who's new to the channel,
hi, my name is Greg,
I'd like to talk about online entrepreneurship
and try to share the helpful resources
that I wish I had along my journey.
So if you're interested in print on demand,
affiliate marketing, making money online,
feel free to look around the channel
and consider subscribing.
For all of you guys who are returning to the channel
first off, thank you guys so much for all the support,
it means a lot to see all that support
when putting in the time to make these videos.
So thank you so much for that.
As you guys know these videos are straight to the point,
no fluff, so let's go ahead and get started.
So I really didn't wanna make this video
I've made similar videos in the past that have covered it,
but I need to make a more recent one
because I've been seeing a lot of comments pop up
on recent videos and even older videos
of people reaching out asking why
their paid Facebook ads are not working to sell T-shirts.
Now although I've covered this in other videos
and I tried to touch on this in every video
that I make in regards to print on demand.
I need to say it one more time
and that is just that I do not recommend
using paid Facebook ads if you are trying
to sell T-shirts with print on demand.
At least I don't recommend this
for those of you who are a beginner
getting started in this space.
The thing that I'd like to say
that sums up this pretty well
is that the people making money
selling T-shirts with Facebook ads,
they are in the Facebook ads business
and not in the T-shirt business.
Yes, I have spent a lot of money
on Facebook ads in the past to sell T-shirts,
and it doesn't always work out well.
Before ever making my first paid advertisement
to sell T-shirts, I already had years
of Facebook ads experience.
Now for a lot of you guys
starting out as a beginner going into this business,
it's likely that you don't have $1,000
to just go test for Facebook ads.
Further after I spent all of this time
testing and optimizing Facebook ads.
I tried other strategies to sell T-shirts
that were completely free and relied on organic traffic.
Now between these two strategies,
I personally use the free and organic strategy to date.
That should say a lot in itself
about which strategy is better.
Now I don't wanna say that
the paid Facebook ads approach does not work
because it definitely does work,
I just don't think it's beginner friendly.
There are quite a few different strategies
that you can use for paid Facebook ads
and paid Instagram ads to sell T-shirts.
But a lot of them are going to rely
on creating a very good and relevant design
and targeting that specific niche
through Facebook's targeting.
And then you could put that ad
whether that's on Facebook or on Instagram,
you can do it both through the same process
of creating that ad on Facebook.
In theory, this should work really well for T-shirts
because using this strategy of creating something
that is very relevant to a niche
and then targeting people who have shown interest
in that topic that Facebook has gathered
from their internet activity
and displaying your relevant advertisement
to that relevant audience.
That style of advertising works extremely well
and that's why so many people are doing it.
However with print on demand T-shirts,
a few years ago, a lot of people started doing this.
And with that said that's not an exclusive to just T-shirts,
this is kinda with Facebook advertising
and Instagram advertising as a whole.
It has become so much easier to do just with a few clicks
even if you've never done one before
you can create and launch a Facebook
or Instagram ad in honestly, just a few minutes.
Now for those of you who have done
paid Facebook ads and paid Instagram ads
and saw that it didn't work,
I'm about to try to assume
the results that you've probably saw
and explained why you had those results.
So just using my assumption based on my experience,
what likely happened was you created an ad
you put a photo in it, you put a good description
on where to buy it, a link to buy it,
and then you targeted for maybe five or $10 per day
targeting the audience who was interested in that niche
that the shirt was about.
That is a standard process
for creating a Facebook or Instagram ad.
However, the results of this ad
are what I would like to assume
and let me know in the comments if I'm correct.
Through all of my testing, most commonly
you're going to get engagement on your posts,
you're going to get likes and maybe even comments.
However when you track it to conversions
to your storefront or that specific listing,
there are no sales.
This is the most common thing that I saw
in all of my testing of paid ads
and it racked my mind on why this was happening
and why people weren't converting.
The moral of the story here is that
this is the common result that you're going to see
when doing paid Facebook ads or paid Instagram ads
to try to sell T-shirts.
My opinion is that a few years ago,
this strategy worked really well.
However, I don't stand behind it anymore
because I think that it's simply too saturated
and too competitive to be spending money on this,
trying to make a return.
Rather than doing paid Facebook and Instagram ads
I definitely stand behind creating
a niche specific Instagram page
and posting to that page completely for free
with hashtags that are niche specific
and related to the topic of that shirt
and the niche specific page and the storefront as a whole.
The strategy that I've personally been using
that has proved itself to work and it's completely free,
is to create a storefront on your print on demand website.
Make it niche specific so just about one specific niche
and then go over to Instagram,
create a new account specifically for the storefront
that is nice specific, make the username as close
to the storefront as you possibly can.
And then fill out the bio saying
that it is a storefront that sells T-shirts
and put a link to that storefront
in the clickable website link of the bio.
And then on this page, you will make posts specifically
about your storefront and the niche as a whole.
You can post screenshots of your shirts,
you can post quotes that are relevant to the niche,
you can post generally funny
or entertaining posts about the niche,
you can post model photos, you can do mock up videos,
you can do all types of posts,
but it's just going to get traffic to your page
about the specific niche.
Now the big key that's going to give you
the leg up to get the free traffic
rather than paying for it,
is using niche specific hashtags.
You can use up to 30 hashtags per post on Instagram
and you can find these hashtags
by going to the search button at the bottom
and typing in your niche
and then seeing suggested tags.
Now you can create a list in your notes
on your phone of up to 30 hashtags
that are relevant to your niche.
And then when you make a post on your Instagram page,
you can copy and paste this onto your post.
What I like to do is copy-paste this
into the comments right after you make the post
because then it doesn't show up in the description
and it doesn't distract anyone
as they're scrolling through looking at your photos.
But with all that being said,
I know that was a high overview of the strategy
I recommend as opposed to paid Facebook or Instagram ads,
I will link up a more detailed video and as you guys know
if you've seen any of the other videos on this channel,
there are a ton of videos that go through
detail of different steps of this process,
the whole strategy as a whole
and all different tips that I've learned along the way.
As you go through the videos on the channel,
you'll notice a thing that there is no expensive course
to buy to learn this, everything you need
will be free on the channel.
Yes, there are optional tools that I've learned
over the last five years that I personally use now.
They just make parts of the process easier and faster,
which saves me time and I recommend them to you guys
if you're interested in doing that.
With that said I just wanna end this video
on a reminder that I do not recommend
using paid Facebook or Instagram ads
and if you have used them you've likely seen
the result that I highlighted in this video
and just know that that is normal.
So rather try out the free strategies
you'll find all the information you need
over on the channel page.
If you have any questions at all,
let me know down in the comments.
And as usual, if you guys liked this video,
I really appreciate the thumbs up
if there's anything I can help you with in regards
to this video or other ones on the channel,
just let me know down in the comments
and I'd be happy to help you out.
All right guys, that's it for this one.
I hope you enjoyed it and I will be seeing you
in the next one.