- If you're trying to grow your channel to
one million subscriber's like Evan has,
one of the things that he did was grow an e-mail list.
And today we're gonna talk about how he did this
and how he used that e-mail list,
really boost his channel and grow it.
(electronic jingle)
Hey guys. My name is Tim Schmoyer
and welcome to Video Creators.
This channel's all about helping you
grown your YouTube audience
so you can spread a message that reaches people
and changes their life.
And if you're like Evan you get to do that
on a channel with million plus subscribers,
reaching millions of people a month,
impacting them, changing their lives.
And one of the things that Evan did to do that was e-mail.
Now this is video number seven of a ten part series.
So if you're jumping in the middle, that's great,
but click that card you see.
Go back to video number one
and get the whole course
that we're doing here within context.
But right now let's talk about e-mails.
So, what did you do? How did you use it?
- So this is a relatively new thing that I've been doing
on my channel, and it's really helped me
explode my business as a result of it.
So what we do is, at the end of every video
there'll be this little bumper, twenty, thirty seconds,
that then promotes a free video,
and it's a really high quality good video.
Like a video that you'd be really super proud
of putting up on your channel.
You make it free, and in the bottom,
in your description, you have a link to go get that video
On that page is a e-mail capture form,
you capture their e-mail.
You give them the video that you promised,
and then also give them value,
put them in a autoresponder sequence.
Give them value for the next seven days, ten days,
whatever it is, that can always then promote something else.
It's been used online forever.
Now it's applying to YouTube strategies.
So we've got about 100 thousand people on our e-mail list.
And it helps you when you're promoting anything
because if you came out and just did
a video about video labs,
or you were launching a book,
or you were doing anything commercial,
it would not hit your core audience very well,
you'd get like some dislikes,
wouldn't watch all the way through,
and then YouTube kills that video.
- Yeah - So you'd get like
a thousand views or something.
It doesn't hit your entire audience
and now you're unable to sell the thing
that you're trying to sell. - Right.
- Right, so, if you have an e-mail list
and it's easy to now push this out
to a hundred thousand people.
- Right. - Right.
Now it was in a valuable way.
There's other business R O Y cases for.
So as an example, this Friday I'm going to Boston.
I get to e-mail everybody on my list who's in Boston,
and say hey, I'm coming to Boston.
If I made a video on my channel,
which I've done before, hey I'm comin' to Boston.
We'll get a thousand views, most of them are from Boston.
I wish you'd come to my city.
Right. It doesn't take off.
So whether you're selling a product or service,
whether you're going to be speaking at some event,
or whether you just want to do
some kind of informal meet up,
or something else that you want to promote and talk about,
have an e-mail list is so much easier
and also now you're in control.
So you don't have to,
if something happens with YouTube
or YouTube channel, or you know,
the gremlins come in and destroy something.
- YouTube gods are like (cutting imitation)
- Right, they change their algorithm.
Now you have something that is an asset that you can use.
- Is that something that grew your channel,
or is that something you did because your channel grew
and that's, or
you grew something else because of that?
- So I've used it both to grow my channel
and to grow my business.
For my channel, I don't do it as much,
but a great way to do it is with a video.
So if you have a- You do it on yours.
Like, hey, this new video just dropped.
And you tell this whole story,
like five paragraphs long about what
this video is that's coming up.
It works really well when you're doing
not that many videos per week.
What we do is we pick our best performing video
from the past week and then e-mail that to our list.
- Yeah, okay. - So, I do three videos a day
that's a lot of videos every week.
People don't watch every video.
I don't expect people to watch every video,
and so videos get missed.
And so this one video that's really performing well
or I really wanna give some extra attention to
for whatever reason, we put that,
once a week we pick our hero video,
and we put that in our e-mail list,
and that sends it off to people.
- Yeah, doing an e-mail can really help
keep your audience engaged.
Cause a lot of people subscribe to the channel,
but then they don't come back to YouTube as regularly
as their e-mail, like multiple times a day usually.
So if you can get into their e-mail
it's another way that you can keep your videos
in front of them, coming back,
watching another video,
or maybe they didn't subscribe
after the first video or two on your channel,
but after getting a few of them via e-mail,
they're like, yeah I think wanna subscribe
and get these in my YouTube feed as well, or vise versa.
One of the great things that e-mail also does
for you is that when you send out your videos
it's bringing people back to YouTube to start another
viewing session. - Yeah, start the session.
- Which is very powerful.
It's one of the things YouTube looks for
is how many people come back to YouTube.
What brings them back,
and what are they coming back looking for.
And so Google is like, oh,
a hundred thousand people just came back to YouTube
looking for this one video, that's a really good signal.
Especially if they start them watching more of Evan's videos
after that, and after that.
So it's a great way to-
I don't do it on every video.
It doesn't sound like you do it either, which is great.
I just pick the ones, like you said,
these are the best ones that
I really wanna drive the most traffic to,
and so those are the ones I'll send out
to the e-mail list and get an announcement out
to those and get those people-
I typically tend to do it
within the first hour after publishing the video,
cause I just know, like, this is the big one
that I want to push cause I want to have traffic right away,
as opposed to waiting until a week.
But I don't think there's anything wrong waiting
until a week later, cause then you're looking at
which ones are the best ones,
so that they open that e-mail every single time.
- Yeah - Cause it's always the best.
Evan did a few other things to grow
his channel to one million subscribers as well.
Which is what we're going to talk about
in video number eight.
So click that video you see on your screen right here.
If you want my free e-book, you can get it,
it's called "The Secret to Building Your YouTube Audiences".
Link below, somewhere around here as well.
But go check that out, and we'll see you guys
in video number eight to keep going on this series.
See ya.