- Hey this is Russell Brunson
and welcome back to my YouTube channel.
I'm so excited to have you here today.
Today's video will be talking about a secret funnel strategy
that's literally taking new business owners
from startup phase to Two Comma Club winners
in a very short period of time and that's what we'll
be talking about, but before we get into the training,
I really quick want to make sure
that you are subscribed to my channel.
If you're not yet, click on the subscribe button
and also click on that little bell, that way you're notified
when new videos are coming out.
With that said, I want to share
with you guys this funnel strategy.
If you know anything about me, my name's Russell.
I own a company called ClickFunnels
and I am obsessed with sales funnels.
But what is a sales funnel?
A sales funnel is a simple, easy way to sell stuff online.
When you start figuring out how to use it,
it makes selling stuff online so easy.
This is the big secret funnel strategy.
What we do is we use a concept called funnel hacking.
What that means, you can go and you can find people online
who are making thousands or millions of dollars online
and let's say they have a sales funnel and say page one
looks like this and maybe on page one they have a headline
and they ask for your email address and the submit button.
Then from there, they take you to page number two
where they're selling something.
Maybe there's a video up top and maybe there's
some headlines down here and then there's a big order button
and then from there you're taken to a page
that has an upsell, we'll call this upsell
and there's a video with an upsell with a page
and then from there it takes you to a member's area
with a whole bunch of cool stuff.
You guys have seen this before.
If you've ever bought anything online,
you've gone through a sales funnel,
but a lot of times we look at a sales funnel,
we buy the thing, we're like, oh that's really, really cool,
but what I want you to do is I want you to slow down
next time you buy something and look at the process.
We call this funnel hacking.
Look at what happened with page one and page two
and page three and page four.
These funnels are not just made by happenchance.
There's people like me who are obsessed,
who geek out on this all day every single day
and every single piece is like art.
When you start looking at that you say, okay,
what did this company do?
Let's say there's a company online who's selling supplements
and they're doing really, really well.
They're selling things and you look at the sales process.
Let's say they're selling this and on the home page
there's a bottle of this, but they have the upsell
they're selling more bottles and over here
they're selling something different.
If you're selling a supplement, you can look at that
as a business model.
I look at funnels as models.
I like to funnel hack someone, I buy their product,
I look at what it looks like, and then from there
you can map out your business model.
Say, okay, when I built my funnel I know that I'm going
to need a page like that as well.
They're selling, let's say it's a keto supplement
or they're selling a supplement for dogs
or whatever it might be.
I look at that and say, okay, how do I change it?
I'm not going to copy anything, but I'm gonna model it.
I'm gonna model the look and the feel and the layout.
I look at that and say, okay, what's my headline gonna be
and I'm gonna ask for an email address as well
and if I'm here I'm gonna look at the second page.
Obviously, they have their sales video,
but I'm gonna put my sales video there
and then I'm gonna have my copy.
I'm not gonna copy anything, but I'm gonna model the layout
of things, so I model the layout.
Then I look at the upsell and I model the layout of that
as well and I model every single piece of the process.
I think a lot of times people who are trying
to start a business online, they struggle
because they're trying to be creative and trying to figure
out a business model and a business plan.
People submit to me all the time, here's my business plan,
Russell, it's like 500 pages and I'm like,
but do you even know what you're selling
and how you're selling it?
The hardest thing about making money online is figuring out
what you're selling and how you're selling it
and the best way to figure out how to sell it is to look
at somebody else who's selling something similar.
Look at their sales funnel, funnel hack it.
Look at it, map out what it looks like,
and then now you know what you need to build.
This is your business model.
I always tell people if they want to submit a business model
to me, this is what I want to see.
What is gonna be on your landing page,
what's gonna be your sales page, what's on the upsell,
what's on the downsell, what does that look like,
and then you go back and you create it,
and that's what funnel hacking is.
That's what the whole secret funnel strategy is
that I wanted to share with you that's getting people
from startup phase to Two Comma Club winners
practically overnight.
I'm gonna be doing a live training this week.
In fact, here's a page for it right here that you can go
and you can subscribe to and when you go to this training,
I'm gonna go deep into this.
I'm gonna show you examples of my supplement funnel.
I had a supplement funnel that was doing horrible
and I found someone who had a successful one,
I modeled it, and it blew up literally overnight.
I'm gonna show you guys what that funnel looks like,
I'm gonna show you other companies and how they do it
and it's really fun and this training's gonna be huge
for you, so what I want you to do now is down
in the description there will be a link to go
to secretfunnelstrategy.com.
Register for this web class that's coming up.
I'm gonna go deep into this, I'm gonna show you not only
how to find funnels you can model and you can funnel hack,
I'm gonna show you how to build out a funnel
in literally less than 10 minutes.
I'll even build one live and I'm gonna show you guys how
to get traffic into the funnels.
It's gonna be a ton of fun.
I want to make sure you are there.
With that said, thanks so much.
Click on the link down below to go register
for the web class and I will see you guys on it.
Hope you love it and I cannot wait to share
with you guys the whole secret behind this funnel strategy.
Thanks so much and I'll see you on the webclass.