- Your competition isn't just doing SEO,
they have a team helping them out.
So how do you compete with them when you don't have a team?
Well, don't worry, I'm going to help you out here.
Hey everyone, I'm Neil Patel,
and today I'm going to break down
seven tips to work 10x faster in SEO,
drive more traffic and spend less time doing so.
(bright music)
Before we get started,
make sure you subscribe to the channel,
and if you're on YouTube click the alert notification.
On a side note, funny enough as I'm recording this video,
someone tells me I do a lot of hand gestures,
I didn't know that until now.
So if you think I do a lot of hand gestures,
leave a comment below telling me
if you think I do a lot of hand gestures,
and hopefully I'll try to tone it down a little bit.
So, let's first get started,
and let's start off with technical SEO.
Tip one, only do a few hours per month,
or a few hours per week if your website's big.
Tip two, focus on site speed,
this is something that can make
or break your SEO performance.
Think about it, there's 5G,
people like me are a little bit too frugal,
so I won't pay for 5G.
My phone is still on 4G, or LTE, or whatever it's called,
but there's a lot of people even if you're on 5G,
you're in an area that doesn't get 5G reception.
Or if you're having a fast connection,
your kids are using that bandwidth
because they're streaming on Hulu and Netflix,
so make sure that your website loads fast
so they don't need as much bandwidth.
And you can use tools like Ubersuggest pop in your URL,
check out the Site Audit report,
it breaks down your load time and what errors you have.
And it even tells you for the first tip,
what areas to fix and what order.
And for your site speed,
what issues there are and what you need to fix.
Now, let's dive into content creation.
So tip three, and this is the first one
for content creation.
I want you to create content around areas
that you're already getting some results in.
For example, if I have a content piece around Instagram,
a topic that's bringing traffic for,
let's say a keyword like, "Getting Instagram followers."
I may want to prioritize other keywords
related to this topic,
instead of exploring other topics like paid ads,
where I'm not really getting any traffic.
Prioritizing is more important
than just doing lots of work aimlessly.
Because if you do that,
all you're going to is spend the hours
and not really see any traction.
Like, just think of it this way.
If Google likes your site for certain topics
and your business is related to those topics,
do more of that versus going after other topics
that are also related to your business
that Google's not giving you any traction on, right?
One gets you results quicker, the other one not so much.
And once you get the results by doing the first group,
you can then eventually go up to the second group.
Now, let's go after internal linking,
and let's go to the first tip of that which is tip four.
The same thing with prioritizing my content applies here,
you need to work on reinforcing keywords around topics
that you're already getting some traction on.
You'll look at your existing pages
and look for parts of your content
that you can go ahead and add internal links to,
to other relevant pieces of content for.
For example, if I have a page around content marketing,
and somewhere in the page I mention link building,
I can go ahead and turn that part
into linking to another page on my website
that is about link building.
And through Ubersuggest,
you can see what pages are getting traction.
If you go and put it in your URL to Ubersuggest,
go and check out the Top Pages report.
If you haven't checked out the Top Pages report,
make sure you go and do it now,
it's my favorite feature in Ubersuggest.
It'll tell you your top pages,
so you'll know which ones to interlink more to,
and you would take the most popular pages
and link them to the ones that aren't as popular
when it's relevant to help juice them up.
The next category I want to discuss is competitive research,
and this brings me to tip five.
Try and find keywords that smaller websites are ranking for,
especially when you don't have a huge website
with a high domain authority and lots of backlinks.
Keywords that smaller websites rank for
are typically easier for you to rank for as well.
Use the Traffic Analyzer on Ubersuggest
to see what those keywords are for your competitor
so you know to go after them.
Now, I want you to also think about link building,
which is the next section,
and that brings me to tip six.
Much like with competitive research,
the best opportunities will be probably found
by reverse engineering the competitors that aren't too big.
Look, your big competitors, what they're doing,
doesn't always work for you.
What works for Wikipedia, isn't going to work for me.
If I want to start writing on elephants,
no one's really going to read into it.
But, if you start focusing down
on what's working on the smaller websites,
chances are it'll work for you too.
And tip seven, look for backlink opportunities
using the Backlink Opportunity report in Ubersuggest.
So here's what's cool about the Backlink Opportunity report.
Have you ever just went out there
and just email people be like, "Link to me, link to me."
"Here's this cool content, link to me."
And what do they do?
No one wants to link to you, they just ignore your emails.
But the Backlink Opportunities report,
you put in your domain,
and you put in a few of your competitors and it'll be like,
"Neil, here's linking to a few of your competitors,
all the sites that link to multiple of your competitors,
but they don't link to you."
See, if someone's willing to link to not just one,
not just two, but three plus of your competitors,
the chances are they're willing to link to you too.
So then, the Backlink Opportunity report
shows you everyone who links to your competitors,
that doesn't link to you,
you start reaching out to those sites
and they're more likely to link back out to you.
Sure, you still got to email them,
not everyone's going to respond,
but you'll have a much higher success rate.
Now, if you want my company to do that for you
and get you those links,
you know, without you paying for them
or doing anything unethical or shady,
check out my ad agency NP Digital.
And if you have any questions leave a comment below,
I'm here to help you either way.
And if you enjoy the video like it, share it,
tell the people about it, thank you for watching.