JOURNEY
JOURNEY BREWING THROUGH A PANDEMIC. NOTHING PREPARES YOU FOR THIS
AND IT'S JUST A COMPLETE
SHUTDOWN OF YOUR LIFE.
NOTHING ANYBODY KIND OF FORESAW
WHAT THIS WOULD LOOK LIKE.
BILL DID DRINK A FEW BEERS AND
GO HOME AND TRY A PINT OR YOU
CAN DULL THE PAIN.
BUT A PANDEMIC LEAVES BREWERY
OWNERS OVERWHELMED.
YEAH, IT'S FUNNY WE THINK ABOUT
IT ALL THE TIME.
MINDS ARE OCCUPIED AND TAP
ROOMS EMPTY.
WE WERE ALMOST ABOUT TO HIT A
FIVE MONTH MARK.
DOORS CLOSE RIGHT AFTER THEY
OPEN REAX BREWING COMPANY IN
DENVER LESS ON1 PERCENT
OF BREWERIES WERE OWNED BY
LATINOS AND AFRICAN AMERICANS
AND WE WANTED TO DIVERSIFY
THE INDUSTRY BY MAKING THAT
CENTRAL POINT.
JOSé POTATOE EXPECTS
COMPETITION BUT NOT COVID-19 A
TOP BUSINESS OF DRINKING BEERS
IN THE BEER GARDEN IS GONE AT
DENVERS BIERKO ON PLATT STREET.
THIS IS WHAT WE LOVE AND WHAT
WE KNOW CHARLIE BERGER KNOWS
CUSTOMERS ARE MISSING OUT ON
MORE THAN BEER.
I LOVE THINKING THAT WE HAVE
FACILITATED A MILLION TENDER
DATES AND A COUPLE OF BABIES
BORN AS A RESULT OF A NIGHT ON
THE BEER GARDEN.
NOW WE'RE ALL WEARING MASKS SO
ONE OF THE EVENT THE MASKLESS
YOU CAN DRINK A BEER THROUGH
AND STILL BE ANTISEPTIC.
GRANT BABB ALSO ADJUSTS AT
JOYRIDE BREWING COMPANY IN
EDGEWATER.
THERE COULD BE A CERTAIN LEVEL
OF FEAR BASED YOU KNOW, WE
DON'T MESS IT UP EXCUSE ME FOR
THE BREWING INDUSTRY.
WE'RE NOT SELLING BIBLES HERE
SO YOU KNOW WE'RE ALLOWED TO
CUSS EVEN A GLASS HALF FULL
GROUP OF PEOPLE CAN'T IGNORE
THE REVENUE THEY LOST WHEN
EVERYTHING SHUT DOWN.
BUT THIS IS ONE HUNDRED PERCENT
COMPANY NINETEEN HAS CUT
US DOWN BY OUR KNEES.
THIS IS OUR TAPROOM REVENUE
POST COVID IT'S HOVERING AROUND
TWENTY PERCENT AND IT'S ABOUT
TWENTY PERCENT LEFT IN
THE GLASS CO HAS 433 CRAFT
BREWERIES IN TWENTY TWENTY THAT
POURED THREE POINT THREE
BILLION DOLLARS INTO
THE ECONOMY THE YEAR BEFORE 63
PERCENT OF THOSE BUSINESSES
FEAR THEY WON'T LAST MORE THAN
THREE MONTHS AT THE CURRENT
RESTRICTIONS DURINGS ARE FORCED
TO BE RESOURCEFUL XXXXXXX MAN
THIS LOOKS LIKE.
THIS IS AWESOME AND IT QUICKLY
KIND OF JOKINGLY MORPHED INTO
WHAT WE CALL A LEMONADE STAND.
WHO DOESN'T WANT TO DRINK A
BEER WITH IT?
YOU KNOW A DONALD TRUMP JOE
EXOTIC MASH UP ON THE LABEL
RIGHT AWAY ON THAT DAY WE
STARTED DOING CURBSIDE IDME TO
GO ORDER BUT REAX PARKING LOT
ISN'T THE SAME AS A TAP ROOM
AND PATIO FILLED WITH MUSIC AND
DANCING AS A LATINO AND
MY PARTNER BEING LATINO AS
WELL.
WE WERE VERY AFFECTIONATE
PEOPLE SO THAT MAKING THAT
PHYSICAL CONTACT IT'S SOMETHING
THAT THAT WE MISS JOSé ADAPTS
AND SO DOES HIS BUSINESS
PARTNER.
OH YES.
EVERYTHING HAVE CHANGED TO M.
MALDONADO WHO'S ALSO HIS
PARTNER IN LIFE.
WE HAVE BEEN TEN YEARS MARRIED
RILEY SAYS CAME THROUGH WORK
THAT WE'VE BEEN DOING IN
THE COMMUNITY.
THERE WERE A LOT OF DIVERSITY
IN OUR TABRAM ALL THE TIME AND
WE REALLY MEAN AT THE START
OF THE PANDEMIC COLORADO
BREWERIES LAID OFF OR
FURLOUGHED 56 PERCENT OF STAFF
CONCERNED ABOUT EMPLOYEES AND
CONCERNED ABOUT OUR CUSTOMERS.
I WORRIED ABOUT EVERY LITTLE
PIECE OF BUSINESS THAT GOES ON
NOW.
SO AFTER TEN WEEKS OF BEER TO
GO COLORADO BREWERIES WELCOME
BACK WORKERS AND REOPEN HALF
FULL.
YEAH, I'M REALLY EXCITED THAT
THINGS ARE STARTING TO OPEN
BACK UP.
WE DID THE THE FAMOUS KRISTEN
WIIG ON THE BACK WAS SO FRICKIN
EXCITED.
I FELT SO DISGUSTING AND THEN
I WENT I GOT MY HAIR DONE AND
I FELT GOOD.
SO I WAS LIKE I JUST WANT TO
SIT OUTSIDE THE NICE COULD BE A
LOT OF PLACES ARE OPENING
OUTDOOR SEATING AND AND BEING
ABLE TO STAY AFLOAT.
OUTDOOR SEATING AND OPTIMISM
FILL UP AS FAST AS BEER IN A
GLASS.
THIS IS 100 PERCENT LIKE IT WAS
PRE CORONAVIRUS.
THIS WILL BE ABOUT EIGHTY EIGHT
PERCENT INDUSTRY IS GOING TO BE
COVERING THE ECONOMY IS GOING
TO START BUILDING ITSELF BACK
UP.
I FEEL GOOD, GOOD GOOD.
THAT'S AN EIGHTY EIGHTY FIVE
PERCENT RIGHT.
AND THAT'S HOW CONFIDENT WE ARE
RIGHT NOW THOUGH RIGHT NOW WE
ARE GOING COVID-19 WE'RE
FOLLOWING GUIDELINES FROM
THE CDPHE CONFIDENCE BROUS MORE
CREATIVITY AT RACISIM AND NEW
WAYS TO CONNECT WITH COMMUNITY
WHAT WE DO BEST BUILDING
COMMUNITY SO THAT PEOPLE CRAVE
MORE THAN A PRODUCT POURED FROM
ATAP.
WE APPRECIATE YOU GUYS SUPPORT
THROUGH THESE CRAZY TIMES.
WHEN I WAS YOUR AGE TELEVISION
WAS CALLED POP BY FALL
OF TWENTY TWENTY BREWERIES HAVE
FIGURED OUT HOW TO DELIVER MORE
THAN JUST BEER.
MANY LGBT IMMIGRANTS SELF
DETERMINATION HAS BROUGHT THEM
TO THE U.S. BORDER AND FIND NEW
WAYS TO GET PEOPLE TOGETHER
SAFELY.
BUT IT'S ONLY A BREAK BETWEEN
WAVES YOU KNOW IT WOULD LEVEL
RED IS THE NEW COLOR OF THE DAY
IN NOVEMBER CASE COUNTS ARE UP
SNOW COVERED PATIO'S SEEMED
LESS APPEALING AND GRANT IS
SOCIAL DISTANCING ON ZOM THANKS
TO A COVID SCARE AT FIVE
O'CLOCK TODAY OUR TAPROOM
INDOOR SEATING IS CLOSED FOR
THE FORESEEABLE FUTURE.
YOU KNOW EGERT TELLING PEOPLE'S
MOODS THAT IT'S CHANGE
BREWERIES THAT SELL TO LIQUOR
AND GROCERY STORES HAVE IT A
LITTLE EASIER AND SIX PACKS
OF BEER ARE FLYING OFF
THE SHELVES.
I DON'T THINK PEOPLE STOPPED
DRINKING DURINGS QUARENTINED
BREWERIES FIND WAYS TO SAVE
THEMSELVES OR THEY DON'T
SURVIVE EVERY TIME THAT ONE
CLOSES IS HEARTBREAKING BECAUSE
THAT'S THAT'S SOMEBODY'S DREAM
BY NOVEMBER 18 COLORADO
BREWERIES ARE CLOSED FOR GOOD.
EVERYBODY'S HURTING AT THEIR
HOMES.
THEY DON'T
MAYBE
MAYBE THE
MAYBE THE SAME FINANCIALS. THEY DON'T HAVE JOBS SO WE
CANNOT EXPECT THEM TO BE
THINKING ABOUT LOSS.
WE WANT TO BE INSPIRATIONS FOR
OTHERS TO CONTINUE FIGHTING
THE PUNCHES, KEEP COMING BUT
IT'S THE UNEXPECTED ONE THAT
HURTS CHARLIE THE MOST.
TALKING ABOUT JASON BUEHLER IS
OUR NUMBER VIDIO HATBORO FOR
THE LAST SIX YEARS STUFF LIKE
CARBONATION PERSONIFIED.
HE BROUGHT THE BUBBLES TO LIFE
AND BROUGHT OUT ALL THE FLAVOR
JASON WAS CLIMBING THE MAROON
BELLS AND TOOK A FALL.
IT WAS EASY TO LOVE.
I KNOW THAT I'VE LIVED WITH HIM
FOR FOREVER.
HEY HEY HEY.
HOW ARE YOU?
I'M GOOD HOW ARE YOU?
LOVE A NEW YEAR BRINGS AN
OVERWHELMING REALITY TO RACISIM
THE LATEST TECHNOLOGY TONY
STARK STYLE IN TWENTY TWENTY
THEY FIGHT TO KEEP THEIR
BREWERY GOING BUT IN 2021 HOSIE
A.M. ARE BOTH FIGHTING COVID-19
BEING ABLE TO KIND OF KEEP ON
TOP OF THOSE THINGS WHILE
YOU'RE TRYING TO NOT DIE.
IT'S IT WAS A CHALLENGE BUT
THEY RISE UP TO THE CHALLENGE
IN THE MOST CHALLENGING
OF YEARS TO 2013.
THERE'S SOME FOREST FIRES WE'RE
TAKING COVID BRYANT GLOBAL
PANDEMIC AND SPRINKLES OF MUD
YOU KNOW, RACIAL INEQUALITY IN
THEIR CAN'T BELIEVE IT'S BEEN A
YEAR BUT YES, I CAN YOU KNOW,
IT'S JUST SUCH A CRAZY THING.
IT'S A OF A JOY RIDE, AN
OVERWHELMING JOURNEY BY
THE NUMBERS.
TWENTY TWENTY COULD HAVE BEEN
WORSE.
TWENTY SIX COLORADO BREWERIES
CLOSED COMPARED TO NINETEEN
THE YEAR BEFORE SO THE BEER WAS
NECESSARY TO HELP EASE THE PAIN
I GUESS PROOF THAT BEER WAS
WELL JUST ABOUT ANYTHING.
THIS WAS THE BEGINNING OF IT.
EVEN A PANDEMIC OUTCUE WE'RE
GOING TO START OUT RIGHT NOW
BUT COME BACK AND I WILL SHOW
YOU THE LAST SO WONDERFUL JOB
BY KNOW AND AND AND IN TELLING
THE STORY BECAUSE YOU SEE THAT
AS MUCH AS IT'S ABOUT THESE
BREWERIES AND ABOUT PEOPLE YOU
KNOW WHO WANT TO GO TO
BREWERIES, THESE ARE THESE ARE
THE REAL STORIES REAL PEOPLE
HERE ARE SAYING TO ME L AND
GRANT AND THESE PEOPLE WHO PUT
THEIR LIVES INVESTED THEMSELVES
INTO THIS AND LIKE MANY PEOPLE
WHO HAVE BUSINESSES SUFFERING
THROUGH A PANDEMIC TRYING TO
FIGURE OUT WHAT'S NEXT DAY TO
DAY AND THEN DEALING WITH ALL
THE OBSTACLES ALONG THE WAY
INCLUDING COVID-19 AND
THE DEATH OF DISABILITY MUCH TO
SO MANY PEOPLE IN THE BREWING
COMMUNITY AND OF COURSE TO
MILENNIALS GETTING COVID
THEMSELVES.
SO IT'S AN AMAZING STORY AND IT
REFLECTS CERTAINLY ON BREWING
BUT ALSO ON EVERY SMALL
ILLUSTRATION OF THE GLASS AND
WHERE IT WAS.
IT DESCRIBES A LOT OF PEOPLE IN
THEIR LIVES OVER THE LAST YEAR
.
WELL, PEOPLE KEPT MAKING BEER.
WE JUST COULDN'T GO THERE AND
ENJOY IT TOGETHER AS WE USED TO
KNOW AND AND OF COURSE DID ALL
THE WORK FOLLOWING RACIST
DENVERS BIERKO AND JOYRIDE FOR
A FULL YEAR.
BUT THERE IS STILL MORE OF THIS
STORY THAT THEY CAN'T QUITE
SQUEEZE ON A TV SO YOU CAN
STILL FIND A FULL ARTICLE AND
EXTRA VIDEOS COVERING THE STORY
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