Coca Cola.
Microsoft.
Cheez Whiz.
The world's most famous logos are instantly recognisable even without context, but did
you know that many of their designs contain hidden secrets?
For example, the Pringles logo tells the ancient tale of a Mongolian serial killer.
NASA's emblem contains a hidden reference to Area 51.
And the logo for White-Out hints at its founder's history with the KKK.
These are all of course complete lies, but the real entries we've got are still pretty
interesting, so settle down and prepare to have your mind partially blown in our list
of 10 hidden messages in famous logos.
Number 10: The US Cyber Command Ah I remember my days cybering on Yahoo chat with other
cute teens.
But this has nothing to do with that...at least I think not.
The US Cyber Command is an armed unit which conducts electronic warfare, information and
cyberspace operations on behalf of the NSA.
I'm not sure why these people need to be armed to sit in front of a laptop and read through
Hillary's secret emails, but apparently they do.
Anyway, aside from a pretty badass-looking eagle, their logo also contains 32 letters
and numbers inside the inner gold ring.
And, if you run these through an MD5 cryptographic hash, which is something I assume involves
stoners, you'll be given the US Cyber Command's mission statement.
But if you can't be bothered to figure it out we'll just put it on the screen right
now.
It ain't that interesting to be honest Number 9: Google The way Google's logo is
displayed on their homepage changes all the time, as it is often used to commemorate certain
events or celebrations.
Curiously they've never tried to incorporate October 18th's World Vasectomy Day into the
logo, even though it could easily be done using the two letter O's.
But I digress.
The original logo comprising of two blue letters, two red letters and one green and yellow letter
apiece may seem dull on the surface, but those crazy cats at Google apparently wanted this
to symbolise playfulness.
The colour pattern broken by the mixed up order and insertion of a non-primary colour
is supposed to reference Google being a company that does not play by the rules.
Wow, steady on there you maverick renegades.
Next you'll be using comic sans in italics.
Number 8: Apple The half-eaten Apple logo is an iconic emblem which accurately depicts
my own experience with their products.
I took one bite, didn't like the taste, and now I insist on telling everyone I know how
great bananas are.
But what is the story behind this missing chunk of fruit?
We're not quite sure as there are a few interpretations regarding its origin.
The use of a bitten apple has been said to represent the story of Eve taking forbidden
fruit from the tree of knowledge, but the logo's designer Rob Janoff says otherwise,
claiming it was merely intended to help people realise it was an apple and not a cherry.
Steve Jobs himself said that the use of an apple, or as I call them, circle pears, was
linked to his own belief in a fruitarian diet.
But one of the most intriguing explanations concerns the British computer genius Alan
Turing.
You know; that guy Benadryl Cucumberblotch played in the Imitation Game.
Turing was instrumental in helping the Allies crack the German enigma codes during World
War 2, but after being forced to undergo chemical castration in a brutal attempt to cure his
homosexuality, Turing later killed himself with cyanide, with a half-eaten apple discovered
beside his dead body.
This would be a fitting tribute if true, but nobody's quite sure if it is.
Meh, this is the era of fake news folks, screw it, let's just pretend.
Number 7: NBC Those of us with two working eyes can clearly see that the NBC logo is
a peacock, but what does it mean?
Well back when many people still owned black and white television sets, NBC was itself
owned by an electronics company called RCA.
RCA made colour televisions, and to convince the public to buy this new-fangled contraption
they decided to use the vivid nature of NBC's logo to tempt them.
It was as if they were saying "hey, losers; look at all the pretty colours you're missing
out on you monochrome hoboes".
Initial designs involving a rainbow were rejected as too obvious, and one which used a butterfly
was seen as too tame.
But the peacock logo worked like a charm, and now, thanks to this piece of marketing
genius, folks all over America can enjoy the bright orange tones of Alec Baldwin's Donald
Trump makeup in full, glorious technicolour.
Number 6: BMW This one's pretty simple.
BMW, which stands for Bayerische Motoren Werke, started off as an aircraft engine manufacturer,
before switching to motorcycles in 1923 and automobiles in 1928.
The BMW logo pays homage to their aviation origins by using the white sections against
a blue background to depict a propeller moving through the sky.
Oh wait, no that's not true, it's just the Bavarian flag.
Sorry every other fact channel on the internet, you done goofed.
However, what is true is that the reason the whole thing is encompassed in a large, black
circle is because most people who drive Beamers are giant gaping a-holes.
Wow, BMW really knows their customers.
Number 5: Amazon Now I know what you're thinking.
There's barely anyone left on Earth who doesn't know that the Amazon logo arrow which points
from A to Z represents the fact that you can buy literally anything from them.
Adult baby diapers, windshield wipers, replacement handles for those little cocktail umbrellas
- you name it, they stock it.
Also that arrow is supposed to look a little bit like a smile too, but that's not why it
makes our list.
No, screw hidden messages for a moment.
Because did you know that the Amazon logo used to be animated?
For a short while if you visited Amazon dot com that little orange arrow would emerge
from the A and gradually reach out towards the Z...until people realised this looked
a lot like a slowly growing boner, then they got rid of it.
Number 4: Pepsi Here's a picture of the old Pepsi logo.
And here's a picture of the new Pepsi logo created in 2008.
What's the difference?
About a hundred million dollars and the meaning of life...duh.Despite pumping a butt-load
of money into their rebrand, nobody really knew what message Pepsi's logo was supposed
to be giving off at first, until a year later a 27-page document called Breathtaking Design
Strategy was leaked.
This report revealed that new logo for everyone's second-favourite cola draws on Feng Shui,
the Golden Ratio, the Earth's magnetic field and the theory of relativity; with the result
being a corporate emblem which apparently represents everything good that man has ever
done.
Well I'll be.
So the next time you ask for Coke and the server says "Is Pepsi okay?"
You should reply "Yes, for it is the pinnacle of human achievement."
Unless it's Pepsi Max.
Then tell em to go **** themselves.
Number 3: Gillette See that little nick underneath the hook of the G and the dot at the top of
the I?
These small alterations are supposed to represent the sharpness and precision of Gillette razors.
But to me, they look like a mistake, making them a constant reminder of all those times
I accidentally cut a gash in my face trying to give myself a dictator moustache.
Number 2: Sports There are many sports emblems which contain hidden symbols and logos; for
example, the Milwaukee Brewers uses the pocket and webbing of a baseball mitt to form the
letters M and B, the Tour de France contains a cyclist sat on the world's most uncomfortable
bike seat, and Manchester City's recent switch back to their old circular emblem uses negative
space to beautifully illustrate the number of empty seats seen every week at the Etihad
Stadium.
http://i.imgur.com/E3FcIuQ.jpgBut one of the strangest sports badges is this one which
represents a team from the Czech Republic called Bohemians.
What the heck does a kangaroo have to do with a Central European soccer team?
Well this weird logo illustrates the story of how Bohemians toured Australia to play
a series of exhibition matches back in 1927.
Australia was so thankful for Bohemians' help in raising the profile of soccer in the country
that they presented the team with two live kangaroos as a gift.
The kangaroos were taken back to Prague under the care of one of the Bohemians players,
and as well as incorporating the roos into their badge, the team is known today by its
nickname Klokani - meaning Kangroos, obviously.
Number 1: Wikipedia Last but not least it's good old Wikipedia.
Have you donated this month?
No, me neither.
The online encyclopedia is everyone's favourite research tool when you're not too bothered
about the veracity of the information at hand, but did you know their logo kinda hints at
that fact?
The missing puzzle pieces in the Wikipedia globe icon are supposed to signify the incomplete
nature of both the site and mankind's knowledge in general.
And I mean, that's fine and all, but surely it'd be more accurate if at least one of those
other puzzle pieces was covered in racial slurs and fat shaming comments after being
edited at 15:03PM by Skankhunt42?
And that's our list.
Are you disappointed the Pringles Mongolian murder thing wasn't true?
Yeah me too.
But lies can sometimes be fun, and it turns out our history books have been deceiving
us this whole time too, as you'll find out when you watch our next video on 8 shocking
discoveries which made us rethink history.