What is influencer marketing?
Well influencer marketing is basically a strategy in social media marketing where businesses,
they work with influencers to promote their products and services to their audience and
their followers and this kind of leads us right to another question and that is: what
are influencers?
Influencers, also known as, key opinion leaders, are often seen as... they're trendsetters,
they are individuals who possess some expertise in their industry or niche, and they are people
whose actions have a significant effect or impact on consumer purchasing decisions even
if that's not always obvious and there are also different types of influencers including
celebrity influencers, social media influencers and micro influencers or nano influencers.
So, these generally differ by audience size, engagement rate and the range of topics that
they will talk about.
Question number two: what are the top influencer marketing tips to follow?
This can actually be combined with our other question and that is: how to find the best
influencers for your brand?
There are... there are a few different things to consider with influencer marketing such
as identifying the right influencers to work with, knowing what kind of metrics
to track so that you can effectively measure the success of your influencer marketing campaign
and also just being able to spot signs of fake influence which can definitely be problematic
for any brand that wants to just engage and reach real audiences.
I'm gonna throw a few resources in the video description box down below for this video
that show you how to do all this step-by-step, so feel free to check that out!
Question number three: what are some influencer marketing trends that we can expect to see
in 2021?
You know there are at least 5 major influencer marketing trends that I want to talk about...
we'll definitely be seeing more of these as the year progresses including: more long-term
partnerships between brands and influencers, more performance-based agreements, more transparency
and open support for social and public issues, like an increase in employee advocacy programs,
and a rising interest in micro-influencers or nano-influencers.
So, in terms of long-term partnerships, the trend in influencer marketing is pointing
towards like less one-off ads and posts where a social media influencer might post one image
or story on Instagram or one video on TikTok or TouTube and that would be it.
Instead, brands will be looking to establish more long-term partnerships with the influencers
that they work with to build kind of a community around the partnership.
Performance-based influencer marketing will be based on sales and the almighty click...
similar to affiliate programs but, you know, for influencers.
So, while this isn't really a new thing we can definitely expect it to become more typical.
There are just a lot more influencers everywhere nowadays.
Space is getting pretty crowded and there's just more competition... and with everything
that happened in 2020 especially concerning ethical, social and political values, transparency
will definitely grow in importance as well.
Influencers are going to find it a lot harder to stay neutral; their audiences really want
and they even expect that the influencers they follow to pick a side for important issues
or to at least express some kind of opinion.
And many companies will also start looking to their employees for influencer marketing.
Both Wendy's and Macy's have implemented employee advocacy programs when they notice that they
have a lot of potential to influence after posting content featuring employees assembling
food and styling their fashion.
So, the main difference between an employee advocate and an external influencer is that
your employees can just document their lives at work instead of going and creating brand
new content.
Finally, we can definitely expect to see a rise in micro influencers and nano influencers
so one reason for this is because a lot of companies had to downsize their budgets due
to Covid-19 and micro influencers or nano influencers are a lot more affordable than
the bigger influencers.
And this doesn't mean that they're not as effective either.
So, studies have shown that microinfluencers with less than 25,000 followers on Instagram
have a 7% engagement rate whereas influencers with many, many more followers typically had
an engagement rate between 2-3% regardless of the topic, industry or audience.
That's actually it for today... thanks so much for the question and I really hope that
was helpful.
If I forgot to mention anything or if you have any questions just let me know in the
comment section below... alright have a good one and I will see you later guys thanks bye
smile... no i don't want to change that okay, let's go here (laughter) party time... okay I think that
should do it... learn how to do good... that should do it... I think we got it (exasperation)