- Okay, so in this video, let's talk about six ways
that you can rank in Google for 2019 and beyond.
So, look, Google's not gonna give you much information
about ranking high in Google, so I might as well give you
the information anyway.
You can check how we do on SEMrush, check our website,
and by the way, if you like videos like this,
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So, way number one is up here: brand.
So what does that mean exactly?
So, Eric Schmidt, former CEO of Google, once said that
the internet is a cesspool, it's really the brands that
are going to rise to the top.
If you think about it, if you're a brand like Amazon,
if you're a brand like Ikea,
if you're a brand like Coca Cola, a lot of people
are already gonna know who you are, they're gonna be
searching for your brand all the time,
so Google has that data already, and also these brands,
they're already getting a lot of links going to their
site already so the two things that matter the most
when it comes to Google: content and links.
So, if you can take care of the brand portion,
you're gonna get the links, you just gotta take care of
the content portion.
A lot of things become much easier once you become
a brand in the eyes of Google.
So, brand is one of the things, if you can think about
building your company brand, even your personal brand
as well, you are gonna have an easier time in terms of
ranking highly in Google.
So, way number two is SERP control.
What do I mean by that?
SERP means Search Engine Result Page,
so on the search engine result pages, if you can actually
end up buying the top 10 results, one of my friends runs a
company, I'm not gonna reveal who it is, but I met him at
a conference the other day, and he was like, 'oh, I just
bought all the competitors, I'm just buying
all of them right now, I'm buying all the plug-ins,
I'm buying this, I'm buying that,
I'm just making sure I own all the real estate for specific
keywords out there'.
So, if you know that you have a money keyword, let's say you
sell basketball shoes, you wanna rank for all the main
basketball shoe terms in Google.
Guess who's gonna make all the money for basketball shoes?
Number three is bounce rate.
So bounce rate, think about it this way.
Most of you are using Google Analytics.
Guess what?
You're now in Google's ecosystem.
And if you don't think they can see your bounce rate,
then you are mistaken, because what happens is
if people visit and they bounce quickly,
that's a negative signal.
They might get what they need already and bounce,
but in Google's eyes, if they keep seeing the same signal
over and over from different pages on your site, and you
have a high bounce rate, that means you're not delivering
a good user experience.
So, you gotta think about delivering a good user experience,
whether it's good content, a fast website, a nice design,
a nice user interface, all that stuff all factors into
your bounce rate.
So, number four is CTR, or your click-through rate.
CTR is basically if you go to
a SERP, search engine result page,
again you go to Google, and you have page that says
'Red Shoes', and then you have another page that says
'Red Shoes - Best Reviewed for 2019 - Top Price',
what are you more likely to click?
Most people are probably gonna click the second one.
So what you're doing here is, you are making sure that you
have a title or a meta description that has a higher
click-through rate.
So when you do that, guess what?
You're sending a positive signal to Google, and by the way,
Google has lightly said that the CTR is a factor,
but they didn't say it's blatantly a thing, they were like,
'Yeah, we take many things into consideration',
but SEOs have seen data in the past that says CTRs do
influence ranking, and that's why we created a tool for SEO
testing called Clickflow, you can go to clickflow.com,
that is our software, we are targeting people that are
going to make maybe six or seven figures, maybe even eight
figures more just by fixing their click-through rate
that's gonna help them make more money, but also it is a
signal to help you rank higher.
So, think about your click-through rate, think about
how you can write better titles and better descriptions.
Alright, so speed.
Site speed is really important.
If you look at Google PageSpeed Insights,
if your site's taking too long to load, you gotta check on
a 3G connection too.
If it's taking too long to load, that means most people
that aren't on a Wi-Fi connection can't see your site,
it's not rendering quickly enough, and they're leaving!
And guess what?
They're bouncing!
And when you're site's slower, that also is something that
affects your rankings, it is something that affects
SEO at the end of the day.
Alright, number six, this is something we probably need to
do another video on, but this is called the Keyword Gap.
So, if you think about the pages that you have on your site,
let's say they're driving traffic already, a lot of your
pages are ranking for keywords,
you can see your Google Analytics, you can look at your
Google Search Console, to be a little more specific,
and you can use Clickflow as well, and you can look at
pages that are ranking for keywords where you actually
don't have the keyword on that page.
So, the objective here is to take those keywords and then
add them to the page, and that way you're gonna rank
for more keywords.
Because again, content and links, those are the two things
that matter when it comes to SEO, so you have to add,
go back, and make the most of the content you have already.
People forget to upgrade their content,
people forget to add those keywords to the page,
and they just keep doing the same thing over and over,
and you have to kind of remind your team from time to time
too that this is the stuff that really helps you drive
results at the end of the day.
- So, of these six things, let me know what you're planning
to try, let me know what was something that I missed,
let me know something you'd like me to cover next time,
let us know in the comments, and don't forget to let your
friends know about this channel too, and again don't forget
to subscribe too, and don't forget to watch the next video
and we'll see you tomorrow.