- My name is Kayode Ewumi.
I accidentally became a meme and this is that story.
How did I get on?
I winked at the camera, sorry I like to wink.
- [Director] No you didn't wink at the camera.
- I'll wink.
And this is that story.
(ding)
Nah.
The year 2015, I remember people would message me,
is this you?
'Cause obviously then I was much more skinnier,
had a high top.
Now I'm nice and broad and beautiful.
(upbeat music)
I'd just finished university, I was like, 21,
I had abs.
Good times.
I used to make Vines in uni in my third and final year.
A friend of mine at the time, Tyrell Williams,
was helping me just shoot some Vines around the area.
I was in the car, Tyrell made a suggestion
that I stole the car and act like those olders on the estate
who are like, "oh wagwan, youngers?"
You think like, they're the best
and they're always trying to sell like, a mix tape
and I took off my shirt and I had this chain, one nation,
I had this bad boy.
Not real gold.
And I stole the car and I put on a lisp.
My name's R.S.
Stands for Roll Safe
but I lie,
my government name is Reece.
(bleep) the government.
(laughing)
Yeah I'm Roll Safe, yeah Roll Safe
and Tyrell and I were just laughing for ages
and we knew that something great had been born.
(car engine running)
Just testing out the engine and that, you get me?
(typing)
I was inspired straight away and I called Tyrell
and I said Tyrell, let's make a mockumentary.
Ay-oh Ralph!
What you sayin' there?
Tyrell did a thing where he would
always just tell Ray, the DOP, to keep the camera running.
You would always get gold from me,
it could come at any time.
I speak what?
Urban,
patois,
Bangladesh,
Dutch,
dabble in a bit of German.
- [Filmmaker] Could we hear a bit?
- No.
- [Filmmaker] Could we hear a bit?
- No.
We then decided to take it to the BBC,
they commissioned it for six five-minute pilots.
Yeah man, I think Rachel's beautiful
because she's got good brains.
Ha.
That's when it happened.
(typing)
(upbeat music)
I think the Americans just went woof, this is just crazy
and they just like, think about it meme.
Someone just took those three seconds and made a meme.
I was like, oh people are watching the whole documentary
and I was like, well the numbers aren't really increasing
so what's happening here?
Who is this guy, man?
Like this guy is crazy, like.
Is that Eddie Murphy?
It's just a meme.
I didn't go to university to become a meme,
I went to university to tell stories, to be a storyteller
and it is what it is
but I mean, it makes people happy, right?
So
whatever.
(upbeat music)
Tyrell and I were always thinking about
how we could promote this show.
I wanted to go on SBTV 'cause there's this video of R.S.
where he started to rap and he's like, "listen,
"I don't think you're listening"
and he just runs, he runs away, he misses the drop.
People were like "we wanna hear what he wanted to say,
"we wanna hear the rap."
At that time, Fire in the Booth, everyone went on there
like, Chip, Wretch, Avelino is one,
of course we remember those.
I prepared a few bars before.
It was so crazy because we didn't even speak about it,
I just met Charlie, he was like "what's going on brother?
"you good, yeah?"
I was like, "you all right?"
He was like, "yeah yeah, so we're just gonna go for it,
"like, see what happens, yeah?"
I was like, "let's do it."
"I love what you're doing, bro."
I was like, "likewise, brother,"
then we just shot it and we made history.
My phone had never been hot
and it's like my phone was actually hot
'cause Twitter was going wow, wow, wow, wow, wow, wow, wow.
People thought I was an actual rapper,
trying to get me on tracks.
I was like, "I'm an actor, sir."
(coughing)
My favorite moment whilst shooting the whole documentary,
(laughing)
documentary.
The boot cuts moment, all I see is boot cuts.
- Nice to meet you, man.
- It's mad 'cause like, all I see is boot cuts.
You know what I mean?
All I see is boot cuts.
And Ray just went
(exhaling)
And you see me come into the frame like that,
like, all I see is boot cuts.
Her breath stinks, definitely a moment, her breath stinks.
- We're using that camera to record you.
- Her breath stinks.
- And we're gonna send the...
Sorry, what was that?
(laughing)
- When he was, sorry.
So what's your name?
- Kemi.
- Wifey?
- No, Kemi.
- Oh, sorry I thought I just heard the future.
(laughing)
- You're funny.
- Do you wanna be my girl?
- What?
- When you think about it, the show's mad.
It's a crazy show, isn't it?
(laughing)
Banter.
I'm proud of that show, man.
(upbeat music)
Now
in 2020, Enterprise is a new show
that I've written with BBC, second season came out
this year in March.
- Come here!
(blowing kisses)
Oh wait, no.
Oh.
(blowing kisses)
- Work a lot within my church, I'm a Christian,
so I work a lot with young people
and run a lot of mentorship schemes with young people
to try and help them write and tell stories.
People ask me when will I bring back Roll Safe.
- [Producer] Christmas special, you know?
- And my answer, you'll never see him again.
(laughing)
Go watch Enterprise, you'll laugh more.
Rice or stew?
- Rice.
- Skepta or Wiley?
- Skepta, obviously.
- Wizkid or Dabanch?
- Wizkid.
- OJ
or the people?
- Hmm.
- I wanna thank everybody who has
supported me on this journey, who has encouraged me,
thank you very much.
(blowing kiss)
(upbeat music)