(swooshing)
- Hey Insiders, welcome to "Creator Insider."
My name is Abhinav,
and I'm a program manager here at YouTube.
Today we have with us Shereen,
who's going to tell us a little more
about an exciting feature launch.
Shereen, what team do you work on?
- Hey, Insiders, I'm Shereen.
I'm on YouTube's Product Solutions Team
working on our Supers products.
I'm excited to be here today to talk to you
about a new product that we're expanding to more creators.
- Thank you so much for that intro.
What are you here to talk with us about today?
- Well, as you know, we're always looking for new ways
to help creators diversify their revenue
and better engage with their communities and fans.
Today, I'm really happy to share
that we're beginning to expand Super Thanks.
It's a new way for fans to show support
to their favorite creators directly on video watch pages.
You may have seen some of our earlier tests
with this product called Viewer Applause.
It's the same feature, just with a new name.
Similar to how viewers currently can use Super Chat
to support their favorite live streamers,
with Super thanks, fans can now do the same thing,
but on their video uploads.
Viewers can buy a fun animation on a video's watch page.
And as an added bonus, purchasers will get
a distinct, colorful comment in the video's comment section
that lets them stand out and be recognized
by their favorite creators.
- This is so exciting.
I'm pretty sure all the creators
who are watching this right now
are also feeling super excited about this launch.
We have also seen some comments on the channel
about this feature, so I'm really glad that you are here
to tell us a little more about it,
but how did this feature really come about?
- Well, since launching Super Chat in 2017
and Super Stickers in 2019, creators from around the world
have told us that they want us
to bring this magic beyond just live streams and premiers
and to video uploads.
And that's exactly what we've done with Super Thanks.
- That's great.
So who has access to it?
And can you give us a quick demo of the feature?
- Sure.
First off, Super Thanks is available in 68 locations
and can be purchased on iOS, Android, and web.
There are four different types of animations
that you can purchase at four price points.
The more you pay, the more elaborate
the Super Thanks animation.
The one-time animation will be shown to the purchaser
over the top of the channel's video.
And as an added bonus, purchasers will get a distinct,
colorful comment that says, "Thanks"
in the videos comment section.
This is a great way for fans to stand out and be recognized.
- Very cool.
And who has access to this feature?
- Just this week, we started expanding the beta
to thousands of monetizing creators across 68 locations.
We're still testing things out
and working with creators to gather feedback,
so the feature is not available to everyone just yet.
But fear not, we're expanding availability
to eligible creators in the YouTube Partner Program
later this year.
Here's how you can check to see if you have access
to the feature.
First sign into YouTube Studio.
In the left menu, click Monetization,
then select the Supers tab.
If it's your first time in the Super section,
follow the onscreen instructions to get started.
Heads-up that you have to be monetizing
and in an eligible location to have access
to the Supers tab.
If you see Super Thanks with an on/off button next to it
at the top right hand of the page, you have access.
If you don't see Super Thanks,
you don't currently have access.
When you turn Super Thanks on,
the Thanks button will appear
on all eligible videos automatically.
When you turn it off,
it removes the button from all of your videos.
The help center articles linked in the description below
will have more details about availability
and video eligibility.
So be sure to check them out.
- Is there anything else that our creators should know
about this feature?
- I just wanted to add a few more things about Super Thanks.
One of the great things about this product is connecting
with fans who have purchased.
You can see who has made a Super Thanks purchase
in the comments section of YouTube Studio
by filtering for Super Thanks comments.
There, you can review, reply, heart,
or even remove Super Thanks comments from your videos.
We definitely recommend replying or hearting those comments
to show your purchasers your gratitude.
You can see your total and per video Super Thanks earnings
in YouTube analytics revenue report.
Super Thanks revenue share is the same as Super Chat,
Super Stickers and channel memberships.
And although you can't request access
to Super Thanks right now,
you'll receive a notification in your studio dashboard
once you do have access.
- Is all so awesome.
Do you think there are any best practices
that our creators should be following
while using Super Thanks?
- My top tip is to engage and celebrate.
Whether you thank your fans with a video, a credit role,
a community post, or you heart or reply to those comments,
fans are really excited to connect with you
and be recognized for their purchase.
And a quick shout-out makes them feel
like valuable contributors to your channel.
Also, don't forget to let them know
how to make the Super Thanks purchase.
Since the product is new, not everyone will know.
- Nice.
I know I've been asking you a bunch of questions
on behalf of our "Creator Insider" audience.
Is there anything that you would like
to ask our "Creator Insider" audience?
- We would love your feedback as we grow this product.
So please let us know what you think
in the comment section below.
- Well, I guess that's the end of this episode
and thank you so much Shereen
for taking out time and coming on the show.
We really look forward to this feature
rolling out to more and more creators,
and we'd be happy to have you back on the show
to provide more updates
when you have any enhancements done to Super Thanks.
- It's been great to be here.
Bye everyone.