what's up guys today we are focusing on
how to improve our product ranks on Etsy
this includes product research and
product listing optimization we're going
to be using Insight Factory and all of
their Etsy seller tools that we have at
our disposal in this video by the way if
you haven't used them before you can use
them for free all you got to do is click
the link in the description and you'll
automatically get I think 15 credits to
do things like Etsy product research and
listing optimization they have a cool AI
tool that'll help generate your
descriptions which I have an example to
show you in this video of how with
etsy's new SEO update your descriptions
will show up in Google which can
actually help you rank better on Google
as well if you prioritize your primary
keywords in the description so that's
going to be really cool so why don't we
get right to it
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real quick reminder in the description
of this video you'll find a link to my
free 8 day print on demand mini course
that'll help you get started with your
Etsy shop and I've got a link to my
print on demand Facebook group so I hope
you check those out so I'm here using
Insight Factory and I wanted to start
today on Etsy Trends which you can find
on the left-hand navigation so they told
me they are actually working on
revamping this whole thing so I don't
know when that's going to go live by the
time you see this video it may be live
but I just wanted to show you that if
you are like me and I know many people
struggle with this sometimes you sit
down you're like all right I need to add
some products to my shop like it's Q4
this is when we make a lot of money
right this is where we see multiples on
our average monthly sales uh but I need
to stock my shop with new in-demand
products where do I start well let me
just suggest if you don't know where to
start come to the Etsy Trends uh here
you might find things like Comfort
colors now I've known about Comfort
colors but I remember the first time I
heard about it I was like what is this
trend of comfort colors like I didn't
even know it was like a shirt brand okay
so here if you didn't know what Comfort
colors were there are a lot of there is
a lot of interest amongst Etsy customers
in this brand specifically so you may be
able to find a best-selling Niche that
is underserved on the Comfort colors
shirts right so you're not doing
anything out of the box with your Niche
research and we'll touch on Niche
research in a second and you may just
sell it on the right brand so you could
click Comfort colors here and what
they're doing is they're going to put
some of the best-selling Comfort colors
product listings right here in front of
you and you can just scroll so now
you're getting not only the Comfort
colored shirts but you're getting what
niches are selling well on Comfort
colors right now also I just wanted to
point out really quickly that uh they're
sold through printful all right it looks
like you have about 10 different colors
to choose from maybe 10 to 12. uh
printful's price point of course
typically a little bit higher than most
so 16.95 uh printify has Comfort colors
available through three different print
providers it looks like Swift pod
is going to be your best option and if
you have uh printify premium you can get
the Comfort colors as low as 1337 with a
massive color selection by the way and
awkward Styles has Comfort colors in
black and white so and sometimes it's
okay to just offer you know one color of
the shirt because it's one less thing
for the end user to choose so that is
something I just wanted to point out
all right uh so anyways I just wanted to
show you guys that they do have like a
Etsy Trend section where you're able to
kind of drill down into like if you
don't know where to start they'll put
other things at your fingertips family
shirts matching shirts sweatshirts kids
clothing digital products and various
types of sub niches with digital
products wedding products jewelry
products Etc so just wanted to point
that um point that out and let you know
they're also upgrading this very soon
all right now this is one of the coolest
tools that they offer the AI product
description generator and like I was
just mentioning with Etsy pudding uh
while making a change to the product not
just product description I mean they're
taking the product description moving
that into the page meta description the
web developers out there they know what
I'm talking about everybody else I
wanted to mock up what I'm talking about
so I went ahead and I generated an AI
product description right here ahead of
time and what I did in order to do this
is number one on the left hand side here
of inside Factory I clicked description
generator and just as an idea for a
shirt I said Comfort colors pumpkin
spice latte shirt okay so I put that as
the title uh in terms of the tags I
honestly just copy pasted it now the
more tags you provide the better result
you're gonna get all right that being
said keep your tags kind of on point
with your primary keywords so that you
don't you know end up with the less
relevant keywords in your description
because this again it's going to be in
your meta description which is going to
be in Google so then you click get
generate product description and by the
way
it's not going to produce duplicate
results so let's say that you and me
both are selling the exact same product
if we both click generate product
description we're going to get unique
descriptions so we're not just cloning
each other so I thought that was really
cool
uh the description it generated this
time was looking for a comfortable shirt
to wear on those chilly Autumn days look
no further than the Comfort colors
pumpkin spice latte shirt this shirt is
made from a soft lightweight Fabric and
features a stylish pumpkin print it's
perfect for wearing on casual days or as
an extra layer on colder days plus The
Versatile style can be dressed up or
down depending on your mood so why wait
order your comfort colors pumpkin spice
latte shirt today so the way this works
and by the way my head's blocking there
is a copy button right here is you would
put this in your product description on
Etsy and then what Google is going to do
assuming that you know you get the new
templated meta description in your
source code of your Etsy listing this is
an example of what it would look like in
Google search results so I actually went
into the developer console and hacked
this in so that I could show you where
it would actually show up and then also
just so you know like Google does uh you
know their their AI whatever you want to
call it like it crawls the source code
and it reads these words so it sees
relevant keywords in The Meta
description in your title and that's
going to help you rank high higher on
Google obviously the closer you rank to
the top the better and in this case it
looks like Google kind of
reserves the top spot there if you type
Etsy specifically four products from
Etsy and of course they know to include
the images because the images convert at
a high rate
the next one is basically doing a
keyword search on Etsy that includes the
niche so they take you to search results
there and then if they take you straight
to a product listing page like right
here in this example your description
would be right here and typically it's
limited to about 160 characters so if
you put a really long description in
it'll typically get truncated down to
you know less less words so I just want
to throw that out there it's really cool
and you should be able to use it for
free just using the link in the
description so give it a shot and if you
like it consider signing up for a um
another plan for insight Factory now the
keyword research tool is something else
that you're going to get a lot of
benefit from here let's just say we type
in pumpkin spice latte shirt okay hit
search and it's going to go ahead and
it's going to send its Bots similar to
how Google crawls the page descriptions
of etsy uh inside Factory is going to
send its Bots to Etsy and crawl through
the search results page on these
keywords you'll notice uh the tag
generator is obviously a very high value
especially guys if you go into your Etsy
ads and actually look at how Etsy ads
spend your money
one thing that I noticed and I talked
about this previously
is that if you put tags that are kind of
Fringe relevant
Etsy reserves the right to advertise
your products where it doesn't even make
sense okay so you want your tags to be
on point one way to do that is to well
copy tags from the best sellers I mean
hey there's a reason they're best
sellers and inside factories going ahead
and grabbing these tags and basically
giving us a one-click button to do so so
I would recommend that or at a minimum
guys at a minimum even if you're using
inside Factory by the way
look at the tags and just make sure
again that there isn't some random words
in there that Etsy may go spend a lot of
your money your advertising Budget on
because I noticed that um and by the way
you can do that in Etsy literally just
go to your Etsy marketing Etsy ads and
then go to your campaigns and it
actually says view search terms click
that and you can see how it's spending
your money you can turn search turns
Search terms on and off
okay now we typed in pumpkin spice latte
and you're going to notice there's a lot
of very like similar style Graphics if
that's not the exact same Graphics it
actually might be it looks like someone
added Disney ears to this one uh and
maybe made it like a Disney version I
could be wrong but that third one from
the from the left has Disney ears on it
also a great way is just to
like just scan through these and look at
the thumbnails okay because these best
sellers
these thumbnails are are this is what
customers are clicking Okay so
you might be like Ryan why do so many
people sell the same graphic well let's
look past that for a second ignore the
fact that these Graphics are either so
similar or it's actually the same
graphic and say why are they clicking
this one and not the other ones when
it's the same product at the end of the
day and a lot of that has to do with
guys for whatever reason you know human
psychology some thumbnails are
converting better than others and I
would take a cue on that you'll see they
provide a seven day sales estimate they
tell you when the last sale was they
give you views estimates since the
release date including views for the
last seven days favorites and a release
date so you can see like for instance
this bestseller with 23 sales in the
last uh seven days was only released in
September of 2022 so relatively new
addition to the Etsy catalog and selling
extremely well
also if you're going to hire like a
graphic designer or join a place like
vexels where you can get graphic design
requests like take a cue from here if
you don't know what Graphics to request
instead of guessing right go and
actually like see what's trending on
Etsy inside Factory is great at finding
those Trends putting them right in front
of you so it's extremely valuable guys
and again there's pages and pages and
pages okay so I'm going to zoom out a
little bit here but we're on page two
now you're starting to see some other
colors but it does look like generally
speaking for this Niche the lighter
colored shirts maybe kind of outselling
the darker colored shirts contrary to
what I'm used to I usually sell in the
darker colored shirts just out of habit
and to keep things simple for me because
I like to optimize my graphics and kind
of upload them in bulk typically using
my designs and um
as a result of doing that it's easier
just to select pre-select in my mind
like what color I'm going to publish to
all right and then I can go and optimize
the graphics for those colors so you can
see here I mean we're still scrolling
through bestsellers we're still getting
a real like high level insight into what
style of graphic is going to work within
this Niche uh we already have validated
that the niche is in high demand I mean
we can see that just by going back to
page one
um again if you want to restart your
Niche research you can start at the Etsy
Trends if you want to I've shown you
this in the past but they have a track
Etsy Etsy shops function so you can
literally just add an Etsy shop and
basically like come back to them in the
future right because you may forget you
may come here this week and then not
come back again for another seven days
while you're tracked Etsy shops are
going to remain here and if you add the
shops that are like the best of the best
sellers on Etsy to your list and next
time you have you know you're running
out of ideas come back here like in this
case they have their um it's a mug shop
you know I did a video on this a couple
weeks back and this shop is like one of
the biggest
um coffee mug sellers like print on
demand coffee mug sellers on Etsy so if
I want to sell some new mugs and I want
to kind of spy on what's working you can
see uh this one specifically we kind of
broke this listing down on the other day
but like
absolutely smashing guys a hundred or
one thousand uh favorites here 30 000
views I mean crazy
um beyond that too if you need ideas
don't hesitate they also have red bubble
tools like a Redbubble tag generator
Redbubble Trends me personally I'd
probably come down to the merch by
Amazon Trends and you can find that in
the sidebar as well
and just scroll through you know because
typically what's selling well on Amazon
will sell relatively well on Etsy I will
say that Etsy does seem to have its own
kind of
style like theme of designs and what not
there that maybe there isn't an exact
clone of like oh well if it sells well
on Amazon you'll do just as well on Etsy
um I will say etsy's got its own Vibe
but that being said I mean if you just
need ideas here are some best-selling
designs from merch by Amazon
um you know just scroll you know oh look
Keeper of the gender so how about in
October like fall themed pumpkin themed
uh you know newborn baby shirt right the
gender reveal um one of my best friends
about to have his first kid so I mean
this this is right up his alley
their people are looking forward to the
elf shirts except they have like the
Puerto Rico bilingual version of that uh
by the way careful with these we did see
some of those getting removed on the
removed design portion of top five
niches of the week uh big duck energy
pretty funny and you can just click to
load more
uh bestie Squad Pepper for the salt and
pepper costumes so again just so many
potential best-selling shirts and sub
niches and when you see the pepper shirt
again you can click you can try to see
why it's selling well you can decide
whether or not that's something you want
to pursue or just take a hint
say okay the pepper shirt's selling well
I think I know why they're just fun
little uh couples or friends you know
matching costume t-shirts maybe I should
look more into that and try to find more
uh matching and again you could take
that right back to the Etsy tools you
can go up to Etsy keyword and then type
like matching
couples costume shirt you can just come
back here type the seed if you find
something you like obviously pop back
over to the AI description generator and
you're good to go but look so we typed
in matching couple's costume shirt and
now we just scroll through the ideas you
got more and more ideas I would be
careful about like the you know
recognized intellectual property like Mr
Potato Head that being said
If lost return to Olivia I am Olivia I
mean that's an interesting idea for a
pair of shirts as well because you can
enable personalization instead of it
just saying Olivia you can say hey
customize this with your name and as
long as you order two shirts at a time
that's a pretty good deal right and you
save on shipping depending on who's
fulfilling your orders
um
I'm with the witch I'm not the witch I'm
your wife
Netflix chill except I would not feel
comfortable using the Netflix logo
uh couples costume so they just split
the word into two different shirts cou
is on one shirt and then ples on the
other cos on one shirt
t-u-e-t-u-t-u-m-e on the other
um regional manager assistant to the
regional manager so there's just lots of
out of the box ideas guys and uh all
this is right there at your fingertips
couldn't be easier to use check out
inside Factory Link in the top of the
description let me know your thoughts
your questions Etc guys thanks for
watching please hit that like And
subscribe button if you haven't already
and I'll see you tomorrow with a new
video
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